The Spinoso Podcast

In today's episode, I'm breaking down a critical concept that every entrepreneur needs to understand—finding the balance between hesitation and recklessness. Too many business owners either overthink every decision to the point of paralysis or dive in headfirst without the right knowledge and end up creating a complete disaster. The sweet spot is what the Greeks called the golden mean—staying cent...

Finding your purpose and direction in life starts with understanding who you are before deciding what you want to do. People often struggle with making decisions because they don't have a clear sense of identity, values, or purpose. That's why I believe identity comes before achievement—people who have a strong sense of who they are tend to accomplish incredible things. In today's episode, we're d...

  Maximizing revenue and profitability in your medical or esthetics clinic isn't just about working harder—it's about working smarter. In this episode, I break down how to strategically choose high-net services that require minimal time and effort while eliminating low-margin, high-labor procedures. One of the most important things you can do is track profitability per service using a simplified p...

Have you ever had one of those moments that completely shift your perspective—where a simple mistake turns into a crazy, high-stakes adventure, and by the end of it, you walk away with a deeper realization about life itself? That's exactly what happened to me on a recent business trip to Chicago. What started as a frantic mission to recover my lost wedding ring quickly spiraled into a lesson about...

Today, we're flipping the script—literally. I'm stepping back as co-host while Amanda takes the lead, and we're diving into a topic that hits close to home: navigating beauty, confidence, and self-worth in an industry built on aesthetics. Whether you're an injector, beauty entrepreneur, or just someone curious about the evolution of beauty standards, this conversation is packed with raw insights,...

No matter what industry you're in, the more you educate your clientele, the more trust you build. And the more trust you build, the more sales and referrals you generate. This is what my mentor, Andy Frisella, calls the Loyalty Circle. The secret isn't in hard selling—it's in educating. When you focus on providing real value and explaining why your client hasn't reached their goals, how your solut...

Today, I'm diving into one of my all-time favorite film series—The Godfather. If you've been following me, you already know how much I love these movies. And no, it's not just because I come from an Italian family that quotes them at every gathering. The Godfather isn't just a crime saga—it's a masterclass in leadership, strategy, and business. If you're an entrepreneur, there's a lot to learn fro...

As entrepreneurs and leaders, we often face the crushing weight of expectations from every angle. Customers expect us to meet their needs, staff rely on us for their livelihoods, and there's a constant underlying pressure to exceed expectations and push our businesses forward. In this episode, I'm diving into how to manage this pressure and turn it from a burden into a privilege. This isn't just a...

Staying up to date with industry trends is crucial, especially in the medical clinic and med spa industries. However, many trends and products come and go, while the tried-and-true staples are often what drive consistent success. In this episode, I'll share how we evaluate and implement new services at Genesis, using a strategic approach that prioritizes tested and proven products over unproven tr...

If you've ever found yourself saying, "It's so hard to find good people," this episode is for you. I get it—post-COVID, the applicant pool can seem less motivated, more awkward, and harder to navigate. But the truth is, this isn't a new problem. For over a century, entrepreneurs have lamented the difficulty of hiring great talent. The reality? Hardworking, ambitious, high-character people have alw...

Setting boundaries and knowing yourself are essential skills for entrepreneurs, especially when dealing with addictive tendencies and the pressures of running a business. In this episode, I'll share my personal journey of deciding to stop drinking alcohol, how it impacted my life, and the role self-awareness played in helping me prioritize my health and focus. From navigating social norms to addre...

If you're a clinic owner, chances are you're leaving money on the table when it comes to patient scheduling. In this episode, I'll share practical strategies to help you optimize your scheduling systems and maximize revenue. At Genesis, we've implemented tools like a unified electronic medical record system that allows seamless scheduling across all 80 of our locations. I'll explain why consolidat...

If you're an entrepreneur or in business of any kind—and especially if you're a good-hearted person who genuinely wants to provide value and treat others with respect—this episode is for you. I'm diving into something that's not only crucial for you to hear but also hard to accept: being friendly doesn't mean someone is your friend. Inspired by a lyric from the late Rich Mullins, I'll unpack the p...

As a leader, the number one priority is understanding your people. In this episode, I dive into the importance of fostering a workplace culture where employees feel valued, respected, and safe—especially during times of change, like when a company is acquired. Fear and uncertainty often accompany new ownership, but creating an environment of trust helps ensure commitment and reduces turnover. I sh...

The biggest mistake medical clinic owners make is not investing enough time and effort into properly training their staff to succeed. In this episode, I'll dive into the importance of a strong onboarding process and the reality of how long it takes to get someone up to speed. Drawing on a Harvard Business Review study, I'll explain why even 480 hours of side-by-side training only transfers about 5...

In this episode, I'm diving into a game-changing principle that can level up your success faster than almost anything else: the power of proximity. I'm talking about intentionally surrounding yourself with people who are ahead of you—those who are achieving the goals you're aiming for or operating at a higher level than you are right now. Success leaves clues, and the energy, mindset, and habits o...

  In this episode, we're diving into the dynamic between men and women in business, exploring the misconceptions, strengths, and challenges each bring to the table. From the tension between competition and collaboration to the unique skills that make men and women complement one another in the workplace, this discussion is packed with insights. Whether you're leading a team or part of one, underst...

In this episode, I'm talking about one of the most important things you need when scaling your business: a robust Electronic Medical Record (EMR) system. If you want to grow your business, especially across multiple locations, you need an EMR that allows you to easily toggle between locations without signing in and out. I'll explain why this is so important, particularly when your clients are movi...

Entrepreneurship can feel like drowning in an endless flood of tasks, and if you're not careful, overwhelm can paralyze you. But here's the truth: being overwhelmed doesn't have to mean giving up. In this episode, I'm sharing a mindset shift that changed everything for me. Inspired by a story about a girl saving stranded starfish one at a time, I'll explain how focusing on just the next task—fling...

Taking care of yourself physically is the foundation of success, whether it's in your personal life or business. In this episode, I dive into why exercise and eating well are non-negotiables for self-care. From the energy and focus that come with a healthy lifestyle to the mental clarity and long-term benefits, prioritizing your health isn't just about looking good—it's about performing at your be...

Communication is one of the most important factors in scaling your business. And I'm not just talking about internal communication within your team—I'm talking about clear, concise, and consistent communication with your clients. Your clients are busy people, juggling countless responsibilities, so wordy emails or cluttered messaging won't cut it. That's why having a reliable messaging platform is...

Last month, I had the honor of speaking to the management team at Integrity Auto. As usual, I put a ton of effort into preparing, and by the end, I heard nothing but praise from the audience and the owner. But as I drove home, I found myself questioning whether I had truly done a great job. Speaking to a predominantly male audience was a unique challenge for me since I typically speak in the medic...

Today, we're diving into a topic that resonates with so many entrepreneurs: high standards versus perfectionism. These two mindsets may seem similar, but they produce vastly different results. High standards drive action, progress, and growth, while perfectionism often leads to overthinking and paralysis. In the medical field, for example, I've seen countless colleagues fall into the trap of perfe...

Today, I'm diving into the importance of strategic partnerships and how I approach building alliances that are always win-win. When I approach business owners, I'm not looking to take over or disrupt; instead, I aim to build relationships, understand their goals, and collaborate to help them achieve their aspirations. Whether a business is for sale or not, the key is tact. It's not about saying, "...

Welcome to the Spinoso Podcast! Today, we're diving into ancient myths for entrepreneurs and overachievers, with a focus on the Greek tale of Orpheus and Eurydice. This myth is packed with lessons about trust, focus, and sticking to the process. Orpheus, a legendary musician, ventured into the underworld to save his love, Eurydice. Despite his talent and determination, doubt crept in at the last m...