ADWEEK & Suzy
The Speed of Culture Podcast
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Entering a New Age of Connection with CMO and VP of Marketing at Verizon Value, Cheryl Gresham 21.11.2023 39:16
Cheryl Gresham, CMO and VP of Marketing at Verizon Value joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Cheryl delves into Verizon's digital-centric marketing approach to cater to Gen Z and Millennials. She also unveils future trends in the wireless market and the rise of 5G. Follow Suzy on Twitter: @AskSuzyBiz Follow Che...
Winning Over Gen Z: Inside the Miami Dolphins' Marketing Strategy with VP Michael Shaw 14.11.2023 34:05
Michael Shaw, VP of Marketing of the Miami Dolphins, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Michael takes us on a journey through the evolving consumer trends and strategies to engage modern sports fans. He also unveils key lessons from navigating the dynamic world of sports management to the importance of priorit...
OLIPOP's Meteoritic Rise and the Future of Healthy Sodas with Co-Founder, David Lester 07.11.2023 34:39
David Lester, Co-Founder of OLIPOP, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. David shares his entrepreneurial insights on how to successfully build and scale an alternative soda brand for those in pursuit of health and well-being, affectionately termed “Happy Seekers”. Follow Suzy on Twitter: @AskSuzyBiz Follow Davi...
Why QSRs Are The New Lifestyle Brands with Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell 31.10.2023 29:18
Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Sean unveils Taco Bell's consumer strategies to establish itself as a lifestyle brand in the Quick Service Restaurant (QSR) space. He also shares how the company leverages customer loyalty and authentic part...
Democratizing Technology for All with Emily Ketchen, Global VP and CMO of Intelligent Devices Group and International Markets at Lenovo 24.10.2023 34:39
Emily Ketchen, Global VP and CMO of Intelligent Devices Group and International Markets at Lenovo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Lenovo’s brand vision and mission to democratize smarter technology for all. Emily also shares insights on how tech companies must adapt to engage Millennials and G...
The New Era of Sports Fandom with Marketing Guru Ken Turner, Chief Marketing Officer at Fanatics Collectibles 17.10.2023 37:08
Ken Turner, Chief Marketing Officer at Fanatics Collectibles, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Ken dives into the evolving landscape of the collectible market, the power of storytelling, and how the industry connects fans with culture. Follow Suzy on Twitter: @AskSuzyBiz Follow Ken Turner on LinkedIn Subscri...
From Niche to Mainstream: The NFT Evolution with Matt Medved, Co-Founder, CEO, and Editor-in-Chief of nft now 12.10.2023 39:01
Matt Medved, Co-Founder, CEO, and Editor-in-Chief of nft now, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Matt unveils the true potential of NFTs and tokenized media in the emerging Web 3.0 era, highlighting how NFTs empower digital ownership, why tokenized media is the next big thing, and how nft now brings this new t...
Behind the Screens of Social Media with Taylor Lorenz, Technology Columnist at The Washington Post 10.10.2023 30:24
Taylor Lorenz, Technology Columnist at The Washington Post , joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Taylor delves into the themes of her book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet . She also explores the rise of the modern personality-driven media landscape and the trans...
Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co. 03.10.2023 26:11
Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but...
Winning in Sports and Entertainment with Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media 26.09.2023 26:31
Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media, join Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They delve into the synergy of sports and business and share their inspiring journey from athletics to film production. Their story underscores their unwavering passion, discipline, and resilience in the face of critic...
From Landline to 5G: A Marketing Evolution with Angie Klein, President of Verizon Value 19.09.2023 29:53
Angie Klein, President of Verizon Value, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Angie delves into Verizon’s success story, the significance of segment marketing, and the future of 5G. Follow Suzy on Twitter: @AskSuzyBiz Follow Angie Klein on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platf...
Empowering 350 Million Unique Monthly Visitors with Jessica Jensen, Chief Marketing Officer at Indeed 12.09.2023 30:52
Jessica Jensen, Chief Marketing Officer at Indeed, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Jessica offers insightful perspectives on the evolving job market, the use of AI, and the future of work. Follow Suzy on Twitter: @AskSuzyBiz Follow Jessica Jensen on LinkedIn Subscribe to The Speed of Culture on your favorit...
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America 05.09.2023 39:07
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the "what" and "why" of consumer behavior, and how th...
Unveiling Moderna: A Journey of Science, Humanity, and Innovation with Chief Brand Officer, Kate Cronin 29.08.2023 29:57
Kate Cronin, Chief Brand Officer at Moderna, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Kate sheds light on her career journey, the unique circumstances of building a brand story for a company already in the public eye, and the challenges of communicating complex scientific concepts to consumers. Follow Suzy on Twitte...
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant 22.08.2023 33:06
Scott DeAngelo, Executive Vice President and CMO at Allegiant, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Scott shares Allegiant's consumer-centric business model, strategic partnerships, and top-tier events to ensure memorable moments and exclusive experiences for their passengers. Follow Suzy on Twitter: @AskSuzyBiz...
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group 17.08.2023 43:13
Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Maria shares her efforts to expand the company’s revenue opportunities outside of music, and drive culture by leveraging the authentic bond between artists and their fans. Follow Suzy on Twitter:...
The Power of People, Passion and Purpose with Mauro Porcini, SVP and Chief Design Officer at PepsiCo 15.08.2023 53:04
Mauro Porcini, SVP and Chief Design Officer at PepsiCo joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Mauro delves into the intersection of design and business, the power of purpose-driven brands, and the significance of seeking happiness in one's career journey. Follow Suzy on Twitter: @AskSuzyBiz Mauro Porcini on Linked...
Decoding the Evolution of Advertising with Rishad Tobaccowala, Renowned Author & Former Chief Strategist at Publicis Groupe 08.08.2023 36:02
Rishad Tobaccowala, Renowned Author & Former Chief Strategist at Publicis Groupe, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the evolving landscape of marketing over the past forty years, how advertisers can stay ahead in this fast-paced industry, and why the SAVE formula is key to bridging the consum...
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s 01.08.2023 32:22
Kristin Patrick, EVP and Chief Marketing Officer at Claire’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand’s endearing term for Gen Z and Gen Alpha—and the importanc...
From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten 25.07.2023 38:25
Dana Marineau, Chief Marketing Officer at Rakuten, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Dana shares her perspective on the evolution of digital marketing in the gaming industry, her team's role in transforming Rakuten's brand image, and their strategies for building brand awareness in a competitive market. Follo...
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America 20.07.2023 25:23
Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett’s focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing. Follow Suzy on Twitter: @AskSuzyB...
The Power of Brand with Adrienne Lofton, Vice President of Global Consumer Marketing at Google 18.07.2023 39:34
Adrienne Lofton, Vice President of Global Consumer Marketing at Google, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Adrienne discusses her career journey and the power of brand in marketing. She also shares Google's innovative culture, the fast-paced nature of the tech industry, and the importance of diversity and incl...
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media 11.07.2023 30:43
Krystal Hauserman, Chief Marketing Officer of 11:11 Media, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Krystal dives deep into the exciting future of Paris Hilton’s global company, 11:11 Media, and sheds light on Hilton's remarkable journey from icon to entrepreneur. Follow Suzy on Twitter: @AskSuzyBiz Follow Krystal H...
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising 04.07.2023 25:09
Mark Grether, Vice President, General Manager of Uber’s advertising business, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they dive deep into the world of Uber advertising and its transformation into a dominant retail media network. Mark reveals how Uber’s advertising business harnesses first-party data to en...
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan 27.06.2023 48:51
Dr. Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan and best-selling author of For the Culture , joins Matt Britton again on a new episode of The Speed of Culture podcast brought to you in collaboration with Adweek. Join Matt and Marcus in a fascinating discussion about the role of culture in our everyday lives and its impact on consumer behavior and brands....
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