ADWEEK & Suzy
The Speed of Culture Podcast
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Beyond the Flight: CMO Alicia Tillman on Reinventing Delta’s Brand Experience 23.04.2024 35:09
In this episode of The Speed of Culture, host Matt Britton sits down with Alicia Tillman, CMO of Delta Air Lines. They discuss the importance of core consumer expectations, the future of experiential marketing in engaging modern consumers, and how Delta continues to innovate and lead in the aviation industry. Follow Suzy on Twitter: @AskSuzyBiz Follow Alicia Tillman on LinkedIn Subscribe to The Sp...
Squeezing Innovation: CEO Monica McGurk's Fresh Take at Tropicana 16.04.2024 38:03
In this episode of The Speed of Culture, Matt Britton chats with Monica McGurk, CEO of the North America Business Unit at Tropicana Brands Group. Monica shares insights on sustaining innovation within a legacy brand, balancing career ambitions with personal passions—like fiction writing—and strategies for keeping Tropicana culturally relevant and consumer-focused. Follow Suzy on Twitter: @AskSuzyB...
The Journey of Caffeine: Founder and CEO Ben Keighran's Vision for Broadcasting 11.04.2024 29:31
In this episode of The Speed of Culture, Matt Britton speaks with Ben Keighran, the entrepreneur, visionary, and CEO behind the sports streaming platform, Caffeine. They explore the evolution of live broadcasting, the pivotal role of gaming in media, and how Caffeine is carving out a unique niche by combining interactivity with entertainment. Follow Suzy on Twitter: @AskSuzyBiz Follow Ben Ke...
From Financial Novice to Money Guru with Nicole Lapin, Founder of Money News Network 09.04.2024 27:19
In this episode of The Speed of Culture, host Matt Britton sits down with Nicole Lapin, the Founder of Money News Network. They explore Nicole's journey from a young journalist to a financial news powerhouse, her mission to demystify financial jargon, and the creation of the Money News Network. Follow Suzy on Twitter: @AskSuzyBiz Follow Nicole Lapin on LinkedIn Subscribe to The Speed of Cult...
Northwestern Mutual CMO Lynn Teo on Innovating Financial Marketing for the Next Generation 02.04.2024 33:21
In this episode of The Speed of Culture, Matt Britton sits down with Lynn Teo, CMO of Northwestern Mutual to discuss the evolving landscape of brand strategy within the finance sector. They explore Northwestern Mutual’s approach to connecting with Gen Z, the significance of fostering meaningful consumer relationships, and the role of technology in enhancing customer experiences. Follow Suzy...
From Everest to Urban Streets: The Evolution of The North Face with CMO Sophie Bambuck 26.03.2024 28:37
In this episode of The Speed of Culture, Matt Britton speaks with Sophie Bambuck, Chief Marketing Officer of The North Face. They discuss Sophie's career trajectory, the significance of brand innovation, and the organic intersection of outdoor apparel with street fashion. Follow Suzy on Twitter: @AskSuzyBiz Follow Sophie Bambuck on LinkedIn Subscribe to The Speed of Culture on your favorite podcas...
Bridging the Worlds of Sports, Technology, and Fandom with Andrea Hopelain, GM & SVP at EA SPORTS 19.03.2024 24:12
For The Speed of Culture’s 100th episode, Matt Britton sits down with Andrea Hopelain, GM and SVP of Publishing at EA SPORTS. They delve into the evolution of digital marketing, the role of fandom in brand building, and the future of gaming and sports interactivity. Follow Suzy on Twitter: @AskSuzyBiz Follow Andrea Hopelain on LinkedIn Subscribe to The Speed of Culture on your favorite podca...
Burger King’s Million Dollar Whopper Idea with CMO, Pat O’Toole 15.03.2024 30:48
In this episode of The Speed of Culture, Matt Britton sits down with Pat O'Toole, CMO at Burger King to discuss marketing in the fast-food industry. They dive into Burger King’s innovative Million Dollar Whopper Contest, how AI is reshaping consumer engagement, and the power of personalized marketing. Follow Suzy on Twitter: @AskSuzyBiz Follow Pat O'Toole on LinkedIn Subscribe to The Speed o...
Revolutionizing Media Consumption with Romina Rosado, EVP and GM at NBCUniversal Telemundo Enterprises 12.03.2024 29:39
In this episode of The Speed of Culture, Matt Britton sits down with Romina Rosado, EVP and General Manager, Hispanic Streaming at NBCUniversal Telemundo Enterprises. They delve into the evolving landscape of media consumption, highlighting the impact of streaming services, the importance of catering to a diverse audience, and strategies for engaging younger demographics. Follow Suzy on Twit...
Domino's Recipe for Digital Success: A Conversation with Chief Digital Officer, Christopher Thomas Moore 05.03.2024 27:46
In this episode of The Speed of Culture, Matt Britton sits down with Christopher Thomas Moore, Chief Digital Officer at Domino's Pizza. They explore the future of technology in customer service, the evolution of consumer engagement through social media, and the pivotal role of personalization in marketing. Follow Suzy on Twitter: @AskSuzyBiz Follow Christopher Thomas Moore on LinkedIn Subscribe to...
Beyond the Super Bowl: e.l.f. Beauty’s Cultural Impact with CMO, Kory Marchisotto 29.02.2024 32:55
In this episode of The Speed of Culture, Matt Britton sits down with Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare. Kory discusses the strategic decision-making behind e.l.f. Beauty’s Super Bowl ads, emphasizing the importance of timing and cultural relevance. She also shares her views on brand values, consumer engagement, and the innovative approach e.l.f. Beauty takes towar...
The Power of Brand with John Koller, Global CMO and Senior VP of Marketing at HP 27.02.2024 26:31
In today's episode of The Speed of Culture, Matt Britton sits down with John Koller, Global CMO and Senior VP of Marketing at HP. Together they discuss the value of subscription-based marketing, the role of AI in enhancing brand agility, and the importance of customer-centricity for achieving overall success. Follow Suzy on Twitter: @AskSuzyBiz Follow John Koller on LinkedIn Subscribe to The Speed...
The Road Ahead: Nissan's Journey Through Changing Consumer Demands with Corporate VP and Global CMO, Allyson Witherspoon 20.02.2024 29:02
In today's episode of The Speed of Culture, Matt Britton sits down with Allyson Witherspoon, Corporate VP and Global CMO for Nissan. Together, they explore evolving consumer expectations in the automotive industry and what it means for marketers. Follow Suzy on Twitter: @AskSuzyBiz Follow Allyson Witherspoon on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platform. And if yo...
Crafting Technology-Driven Experiences with Don McGuire, SVP & CMO of Qualcomm 13.02.2024 34:30
In today's episode of The Speed of Culture, Matt Britton is at CES to speak with Don McGuire, SVP and Chief Marketing Officer of Qualcomm. Together, they discuss how software is driving innovation across various industries, why tech companies need to work together to develop technology, and how marketing partnerships can help create a strong brand identity. Follow Suzy on Twitter: @AskSuzyBiz Foll...
How Sports Fans Are Keeping Linear TV Alive with Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery 06.02.2024 33:58
In today's episode of The Speed of Culture, Matt Britton is joined by Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery. They explore how the increasing number of streaming services has shifted the outlook of TV advertising over the past five years and where these changes are leading in the future. Follow Suzy on Twitter: @AskSuzyBiz Follow Jon Steinlauf on LinkedIn Subscr...
Closing the Gender Gap with Shelley Zalis, CEO of The Female Quotient 01.02.2024 39:50
In today's episode of The Speed of Culture, Matt Britton is joined by Shelley Zalis, CEO of The Female Quotient. Together, they explore her pioneering efforts in creating online research, the importance of passion for entrepreneurs, and how The Female Quotient is closing the gender gap in the workplace. Follow Suzy on Twitter: @AskSuzyBiz Follow Shelley Zalis on LinkedIn Subscribe to The Speed of...
A Stay For Any You: How Consumer Trends Guide Choice Hotels with CMO Noha Abdalla 30.01.2024 33:42
In today's episode of The Speed of Culture, Matt Britton sits down with Noha Abdalla, CMO of Choice Hotels. They discuss how Choice Hotels uses customer insights to expand its portfolio, the increasing importance of strong relationships in modern marketing, and how they have categorized current consumer trends in the hospitality industry. Follow Suzy on Twitter: @AskSuzyBiz Follow Noha Abdalla on...
Buy Now Pay Later: Disrupting Payments with David Sandstrom, CMO of Klarna 23.01.2024 31:57
In today's episode of The Speed of Culture, Matt Britton sits down with David Sandstrom, CMO at Klarna. Together, they discuss his agency background, the evolution of eCommerce, and how aligning incentives with consumers has helped Klarna become an internationally recognized business. Follow Suzy on Twitter: @AskSuzyBiz Follow David Sandstrom on LinkedIn Subscribe to The Speed of Culture on your f...
Imagining Success and the Potential of AI with Kevin Moffitt, President of Office Depot and OfficeMax 16.01.2024 30:34
In today's episode of The Speed of Culture, Matt Britton speaks with Kevin Moffitt, President of Office Depot and OfficeMax. Kevin digs into how Office Depot stays on top of evolving consumer trends and maintains a balance between attracting new customers and maintaining existing relationships. He also explores the impact of AI on the retail industry, and advises young professionals on how to prep...
Vision of the Future: Exploring Mixed Reality with Shachar Scott, VP of Marketing for Meta Reality Labs 09.01.2024 27:31
In today’s episode of The Speed of Culture, Matt Britton speaks to Shachar Scott, VP of Marketing for Meta Reality Labs. Shachar walks us through the innovative virtual and augmented reality technologies that Meta is working on, including their recent collaboration with Ray-Ban. She explores the opportunities of marketing these new technologies, shaping the future of work and the way we connect wi...
Behind the Scenes of Target's 'Expect More, Pay Less' Promise with Executive Vice President, Rick Gomez 03.01.2024 30:06
Kick off 2024 by joining us for an exciting new episode of The Speed of Culture podcast, in collaboration with Adweek. We're thrilled to welcome our special guest, Rick Gomez, the Executive Vice President and Chief Food and Beverage Officer at Target. Throughout the episode, Rick will share the wealth of knowledge he has gathered from his experiences in larger Consumer Packaged Goods (CPG) compani...
Special Edition: What Do 2023 Holiday Shopping Trends mean for 2024 Retail Spending? 20.12.2023 52:24
On this special edition episode of the Speed of Culture podcast, join Matt Britton, MikMak’s Founder & CEO Rachel Tipograph, and Reckitt’s Director of Full-Funnel Consumer Engagement, Carolyn Nephew, for the annual webinar on the top stories immediately coming out of Black Friday and Cyber Monday. As we wrap up what has been a memorable year for the podcast, they’ll discuss what the consumer s...
The Art of Authenticity: The Evolution of WeWoreWhat with Founder and CEO Danielle Bernstein 12.12.2023 23:46
Danielle Bernstein, Founder and CEO of WeWoreWhat, joins Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Danielle shares her journey from a college student with a street-style blog to becoming a trend-setting fashion entrepreneur. She shares the importance of authenticity when promoting products, the challenges and value of influencer marketing, and...
A Digital Revolution at UPS with EVP and Chief Marketing & Customer Experience Officer, Kevin Warren 05.12.2023 28:19
Kevin Warren, EVP and Chief Marketing & Customer Experience Officer at UPS, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Kevin shares the repositioning of UPS as a digital, agile, and innovative brand. He also explores the importance of establishing the brand's equity pillars within the market, the integration of ph...
From Boutique Bootcamp to Fitness Powerhouse with Joey Gonzalez, Global CEO of Barry’s 30.11.2023 29:25
Joey Gonzalez, Global CEO of Barry’s, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Joey shares his journey with Barry's; from client to trainer to Global CEO. He reveals his preconceived ideas of the company, how he became a partner, and what makes Barry’s unique in comparison to other fitness brands. Follow Suzy on Twi...
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