The Speed of Culture Podcast

Live from the POSSIBLE conference in South Beach, Matt Britton welcomes Lauren Weinberg, Chief Marketing Officer at Supergoop!, to discuss her transition from tech giants like Square and Peloton to the beauty world. Lauren shares her approach to brand building in the sun care category and the importance of owning the product road map to drive strategic growth. She also talks about her deep dive in...

In this episode of The Speed of Culture podcast, Louis Carr, President of BET and founder of Waymaker Media, joins Matt Britton to discuss how one of the most influential media brands in the world is evolving for a new era. Drawing on nearly four decades at BET, Louis breaks down why the brands winning with multicultural consumers lead with growth targets, not purpose statements, and what that dis...

In this episode of The Speed of Culture podcast, Margot Hauer-King, SVP Creative Strategy at United Talent Agency and Founder and Owner of People’s, joins Matt Britton live from the POSSIBLE conference in South Beach. Margot shares how UTA's deep roots in talent and entertainment give brands a unique advantage in building authentic cultural relevance. The conversation covers the tension between mo...

Live from South Beach, Matt Britton sits down with Miguel Lorenzo and Miguel Gurwitz from NBCUniversal Telemundo Enterprises to explore the future of soccer in North America. They discuss the logistical complexity of the 104 game FIFA World Cup and how Telemundo is leveraging Peacock and FAST channels to engage fans. The conversation dives into the art of sports storytelling and the role of techno...

In this episode of The Speed of Culture podcast, Ginny McCormick, Chief Experience Officer at tonies, joins Matt Britton to explore the delicate balance of technology in the modern household and how tonies is pioneering a new category of screen-free entertainment. The conversation examines evolving parenting habits of Gen Z, while highlighting how audio-first experiences foster child independence....

In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape. The conversation covers the generat...

In this episode of The Speed of Culture podcast , Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust. They spe...

In this episode of The Speed of Culture podcast, Matt Britton sits down with Doug Sweeny, Chief Marketing Officer at ŌURA, to explore the evolution of the smart ring from a niche sleep tracker into a cultural symbol for performance and longevity. Doug shares how ŌURA leverages the accuracy of the finger to provide a holistic view of health, including women’s health and stress tracking, while integ...

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rachel Thornton, CMO of Adobe Enterprise, live from CES 2026 in Las Vegas. Rachel unpacks how Adobe helps brands move from raw customer data to genuine personalization at scale, why she believes everyone is a creator, and how agentic AI is used in a marketing team. The conversation also covers Adobe's push into sports and...

In this episode of The Speed of Culture podcast , Matt Britton sits down with Allison Stransky, Chief Marketing Officer at Samsung Electronics America, live from CES 2026 in Las Vegas. In this interview, Allison unpacks how Samsung's "AI for All" vision – anchored in its promise to be “Your Companion to AI Living” – is transforming connected living across entertainment, the home, and everyday well...

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rustom Dastoor, EVP, Head of Marketing and Communications, Americas at Mastercard, live from CES 2026 in Las Vegas. Rustom talks about why most brands are using AI to reinforce what already works rather than unlock what was never possible before. He introduces the concept of technical branding and explains why marketers w...

In this episode of The Speed of Culture podcast, Matt Britton and Christian Muche, Global President and Co-Founder of POSSIBLE, discuss how an industry-defining event is built from scratch. Christian shares how POSSIBLE came out of a gap he saw in the market during COVID, why Miami Beach became the right home for it, and how the conference has grown into something closer to a year-round platform t...

In this episode of The Speed of Culture podcast , Matt Britton sits down with David Grutman, one of the most influential entrepreneurs in modern hospitality. Known for transforming Miami into a global nightlife and dining destination, Grutman shares how social media, authentic relationships, and relentless attention to experience helped him build a hospitality empire. The conversation also explore...

In this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around art...

In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, and craft. They discuss the Pursuit of Greatness campaign, the creative partnership with filmmaker G...

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dolores Assalini, Head of Axe US at Unilever. Dolores unpacks how one of the most culturally iconic men's personal care brands is reinventing itself for a new generation. From the launch of their new spray technology to the creator-led campaign History of Overdoing It, she explains how Axe is leaning into humor, social in...

In this episode of The Speed of Culture , recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to drive measurable growth. The conversation explores balancing innovation with risk, building cross-f...

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, Head of Marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized financial assistant powered by AI and 70,000+ data points. The conversation explores democratized creativity in the AI era, financial literacy in...

In this episode of The Speed of Culture , recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and Chief Experience Officer at Sam’s Club . Diana shares how Sam’s Club is building a human-led, tech-powered membership model, why experience is now the primary differentiator in retail, and how closed-loop data and AI-driven personalization are reshaping acquisition, loya...

In this episode of The Speed of Culture podcast , Matt Britton sits down with Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, live from CES 2026 in Las Vegas. In this interview, Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all sales. They also discuss why motivation-based marketing segmentation has replaced traditional demographics, and how AI-powe...

In this episode of The Speed of Culture , Matt Britton sits down with Milo Speranzo, Chief Marketing Officer for Lenovo North America, live from CES 2026 in Las Vegas. Milo breaks down what it took to deliver Lenovo’s sold-out Sphere showcase, the product story behind AI PCs, servers, wearables, and Motorola, and why edge computing AI privacy now shapes a new hardware refresh cycle. The conversati...

In this episode of The Speed of Culture podcast , Matt Britton speaks with Rachael Zaluzec, Chief Marketing Officer and Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. Rachael explains how the Volkswagen ‘Drivers Wanted’ campaign returns as a cultural statement about independence and identity. The conversation explores 2026 Automotive marketing trends , t...

In this episode of The Speed of Culture podcast , Matt Britton sits down with Jennifer Wilson , Senior Vice President and Chief Marketing Officer at Lowe’s, to examine how one of America’s largest retailers is executing a modern marketing strategy rooted in culture, experience, and long-term relevance. Jennifer breaks down Lowe’s brand transformation, from expanding beyond traditional home improve...

In this episode of The Speed of Culture , Matt Britton sits down with Melissa Harrison , Vice President of Marketing and Communications at the Consumer Technology Association (CTA) , live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry business hub where enterprise innovation, media, creators, and global partnerships collide. They explore w...

In this episode of The Speed of Culture , Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group , live from CES 2026 in Las Vegas.  Tom introduces LEGO SmartPlay at CES 2026 , a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play witho...