ADWEEK & Suzy
The Speed of Culture Podcast
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale 13.01.2026 28:48
In this episode of The Speed of Culture podcast , Matt Britton sits with Selina Sykes, VP and Global Head of Digital Marketing and Social-First, Unilever, Beauty & Wellbeing, for a deep look at the company’s marketing transformation . Selina breaks down how Brand DNAI , AI in content creation , digital twins, creators, and cultural insight come together to build “ desire at scale .” She also e...
Access Granted: Amex’s Jessica Ling explains how the brand is redefining the new premium 06.01.2026 26:16
In this episode of The Speed of Culture podcast , Matt Britton sits down with Jessica Ling , EVP of Global Advertising at American Express , to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across cultur...
Prompt shift: Top consumer AI trends reshaping search, shopping, and creativity in 2026 31.12.2025 55:25
In this special edition of The Speed of Culture podcast , Matt Britton shares his perspective on the Top consumer AI trends for 2026 and how they reshape daily life, commerce, and creativity. He explains how Consumer AI adoption behavior moves beyond work tools into search, shopping, health, and learning. This reflection covers the rise of the Gen Alpha AI generation , the shift toward a new AI-po...
Flavor Forward: How Mondelēz keeps Oreo and Chips Ahoy relevant by staying ahead of the curve 23.12.2025 25:18
In this episode of The Speed of Culture podcast , Matt Britton sits down with Koen Burghouts, President of Sweet Snacking at Mondelēz International, to unpack how one of the world’s largest snack companies continues to grow through culture, speed, and conviction. Koen shares how Mondelēz marketing strategy connects brand, culture, partnerships, and AI to keep iconic brands like Oreo and Chips Ahoy...
Generation Algo: How AI is rewriting the rules of work, power and identity 16.12.2025 24:55
In this episode of The Speed of Culture podcast , Matt Britton sits down with Dr. Eliza Filby, historian of generational change , bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work , from multi-generational workforce dynamics and eco...
Real Estate: Corcoran’s CMO on finding emotional resonance with modern buyers 09.12.2025 26:20
In this episode of The Speed of Culture, Matt Britton sits down with Christina Panos, Chief Marketing Officer at The Corcoran Group, to discuss how emotion, trust, and creativity drive modern real estate brand strategy . Christina shares how Corcoran’s marketing uses emotional storytelling, community insight, and agent partnership to reach Millennial and Gen Z home buyers who want clarity and conn...
Human engine: Inside the people, tech, and operations driving Amazon’s workforce culture 04.12.2025 20:14
In this episode of The Speed of Culture podcast , Matt Britton sits with Ofori Agboka, Vice President of Amazon People Experience and Technology , for a grounded look at what it takes to run and scale the Amazon workforce responsible for the most complex retail operation on the planet. From Amazon Cyber Monday operations and robotics-enabled fulfillment to AI in warehouse operations and large-scal...
Smart cart: Inside Amazon’s AI-powered reinvention of shopping, from Rufus to conversational commerce 04.12.2025 22:55
Live from the Amazon Warehouse in Robbinsville, in this episode of The Speed of Culture podcast , Matt Britton speaks with Amanda Doerr , Vice President of Core Shopping at Amazon, for a deep and practical look at how Amazon AI shopping is reshaping the entire buying journey. From the launch of Rufus AI shopping assistant and breakthroughs in AI review summarization to the rise of conversational c...
True Blue: How Levi's remains an American original with contemporary cachet 02.12.2025 33:41
In this episode of The Speed of Culture podcast , Matt Britton sits down with Kenny Mitchell, Global Chief Marketing Officer at Levi Strauss & Co., to unpack how Levi’s balances 170 years of history with the urgency of modern culture. Kenny shares how Levi’s marketing strategy is evolving through cultural partnerships like the Beyoncé REIMAGINE campaign , the Shaboozey Men’s Icons campaign , a...
Soft Skills: How Dale Carnegie is re-humanizing leadership for an AI world 25.11.2025 27:31
In this episode of The Speed of Culture , host Matt Britton sits down with Christine Buscarino , Global Chief Operating Officer and Chief Marketing Officer at Dale Carnegie & Associates , to discuss how empathy and emotional intelligence at work are redefining the future of leadership in an AI-driven world. Christine shares how Dale Carnegie training continues to empower leaders to strengthen...
From Viral Campaigns to Global Growth: Inside e.l.f.’s Brand Engine 18.11.2025 27:17
In this episode of The Speed of Culture , host Matt Britton sits down with Laurie Lam , Chief Brand Officer at e.l.f. Beauty , to explore how the brand leads through purpose-driven growth , cultural storytelling , and community-led innovation . Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and bu...
From Subscription to Freedom: Raina Enand on Blue Apron’s New Era of Flexible Commerce 12.11.2025 28:21
In this episode of The Speed of Culture , host Matt Britton sits down with Raina Enand , Head of Marketing at Blue Apron , a Wonder company, to unpack the brand’s major transformation, from subscription-only meal kits to flexible, protein-forward, creator-driven food experiences. Raina shares how Blue Apron is rebuilding trust, modernising mealtime for busy households, and embracing a customer-fir...
🎙️ The Speed of Culture Podcast – Special Edition: Matt Britton x Segun Oduolowu – The Future of AI 04.11.2025 30:51
In this special edition episode of The Speed of Culture Podcast , host Segun Oduolowu sits down with Suzy Founder & CEO Matt Britton live from the Generation AI Book Launch in New York City. Together, they explore how artificial intelligence is transforming consumer behavior, personal branding, marketing strategy, and everyday life. This is an eye-opening, forward-looking discussion on how the...
Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear 28.10.2025 30:16
In this episode of The Speed of Culture , Matt Britton sits down with Eric Liedtke , CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour , to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation . From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how pur...
Purpose-Driven: How Lyft Balances Tech, Trust & Human Connection 21.10.2025 26:29
In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft’s human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships and creator strategy, Brian shares a pragmatic playbook for serving people better as riders, drivers...
Game plan: Hasbro’s strategy to reinvent its icons for a new gen 14.10.2025 24:51
In this episode of The Speed of Culture , Matt Britton sits down with Jessica Murphy, Vice President of Global Marketing Strategy & Operations at Hasbro, to explore how play fuels connection in an increasingly digital world. Jessica unpacks the loneliness epidemic, the role of tactile and imaginative play in child development, and how Hasbro is modernizing iconic IP like My Little Pony and Pep...
Hype check: How Complex stays youth-first and culturally relevant 07.10.2025 39:35
In this episode of The Speed of Culture , Matt Britton sits down with Moksha Fitzgibbons, President of Complex, to explore how the brand became one of the most trusted voices in youth culture. From surviving the 2008 crash by pivoting to digital, to launching ComplexCon and building deep ties with creators, Moksha shares how Complex keeps its edge by focusing on what young audiences actually care...
Tap reset: How Lagunitas is redefining beer culture with non-alc brews 30.09.2025 24:55
In this episode of The Speed of Culture , Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She als...
Culture growth: Why Danone’s CMO believes fundamentals still drive the future 23.09.2025 26:35
In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals he...
Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI 16.09.2025 33:00
In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy to Smartly’s industry forum “Advance,” Laura shares why leading at algorithm speed requires fearles...
Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world 11.09.2025 32:31
In this episode of The Speed of Culture , Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign f...
Winning serve: Grey Goose's US Open playbook for maximizing cultural impact 09.09.2025 27:42
In this episode of The Speed of Culture , Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Aleco explains why brand fit matters more than fame, how experiential activations beat passive impress...
Why BBDO’s Andrew Robertson believes AI will unleash, not replace, true creative talent 02.09.2025 34:06
In this episode of The Speed of Culture , Matt Britton sits down with Andrew Robertson, Chairman at BBDO Worldwide, to unpack what makes great work, how AI is transforming creativity, and why managing risk, not chasing certainty, is key to bold brand storytelling. From emotional resonance to strategic simplicity, Andrew shares hard-won insights from his decades leading one of the world’s most deco...
Liberty, Liberty: Why the jingle is more than a catchy tune, according to Liberty Mutual CMO Jenna Lebel 26.08.2025 25:30
In this episode of The Speed of Culture, Matt Britton speaks with Jenna Lebel, CMO of US Retail Markets at Liberty Mutual Insurance, about AI’s role in modern marketing, connecting with Gen Z, and how jingles and data-driven creative keep Liberty top of mind. Follow Suzy on Twitter: @AskSuzyBiz Follow Jenna Lebel on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platform. And...
Big goals: How Julie Haddon is putting female athletes at the heart of culture 19.08.2025 27:19
In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports. Follow Suzy on Twitter: @AskSuzyBiz Follow Julie Haddon on L...
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