Jordan Crump
The Space Social Podcast
Welcome to your go-to podcast for all things marketing, business, and social media! Think of this space as a FaceTime call with your Social Media Big Sister and Manager rolled into one. In each episode, we dive into the latest social media business trends to skyrocket your brand. See you each Tuesday!
Where to listen?
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Episodes
SEO vs. AEO: Are You Optimizing for the Wrong Google? 07.07.2026 16:05
There's a new layer above the search results and it's the AI itself. This episode breaks down how AEO differs from SEO, why "zero-click" isn't the enemy, and the 4 things you need to do to become the answer AI systems trust. Www.the-spacesocial.com
This Is (Not) What Balance Looks Like 30.06.2026 22:16
In this weeks, episode of the space social podcast, we talk about balancing parenthood and business. www.the-spacesocial.com
Followers don't sign contracts 23.06.2026 12:03
Everyone told you to grow your audience. Get more followers, boost your engagement, go viral. So you did everything right and your numbers looked great. But your inbox was empty and you couldn't figure out why. In this episode Jordan breaks down why vanity metrics became the default way we measure success on social media, why they're completely the wrong thing to chase if you're a service based bu...
Is Instagram plus worth it? 16.06.2026 25:11
Instagram dropped something new last week called Instagram Plus. An optional $3.99/month subscription that unlocks a handful of features on top of the free version. You're thinking: "Great, now they want me to pay for this too?" Fair. But let me break down what's actually in it before you decide. Here's what you get: → Stories stay visible for 48 hours instead of 24 → Rewatch counts meaning you ca...
Is this call to action working 09.06.2026 10:21
You need a call to action that converts. That begins with talking about what you do frequently. Work with me: https://stan.store/thespacesocial
Where are the damn leads (and social media questions) 02.06.2026 22:16
In this week's episode of the space social podcast, we talk about you're burning Social Media questions. https://www.the-spacesocial.com/
How I made Instagram my number 1 lead source 26.05.2026 11:03
Instagram has your clients waiting for you, you just need to talk to them. Work with me: https://stan.store/thespacesocial
How to keep engagement up during summer 19.05.2026 14:04
Summer is notoriously known for lower engagement, but not after you've listened to this podcast. Kir: https://www.instagram.com/xokirgrace/ Instants post: https://www.instagram.com/p/DYXN3IvG4Pl/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
How to monetize your social media on Threads 12.05.2026 22:07
This week Jordan talks about how to monetize your social media on Threads and trial reels.
Things You Should Avoid In Marketing 05.05.2026 17:20
This is a previous episode being rereleased as my voice has been gone for 3 days. An oldie, BUT goodie.
Why showing up as yourself is your best lead generation strategy 28.04.2026 12:36
At the end of this episode, you will be convinced that you are your best lead generation strategy. Let's get into it. Www.the-spacesocial.com
Why your Instagram looks great, but your DM's are empty 14.04.2026 19:15
You've got the aesthetic. The consistent feed. The Reels getting views. So why isn't anyone reaching out? In this episode, Jordan breaks down why pretty Instagram pages don't book clients — and the real reason most service businesses are creating content that performs without ever converting. Plus, why showing up like an actual human being might be the most underrated lead gen strategy you're not...
Affiliate Links in Instagram Reels 07.04.2026 12:59
You can now add affiliate links to Instagram Reels!! Taylor Frankie Paul is leaving Mormonism and Threads. Join besties $5/month: https://stan.store/thespacesocial/p/join-my-membership-5cawq Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
The workforce was never built for us 31.03.2026 21:03
Forbes just wrote about the rise of portfolio careers and it hit close to home. Because women have been quietly building this way for years. Not because it was trendy but because the workforce was never designed around our actual lives. In this episode I'm sharing my thoughts on the article, my own story, and the conversations I have constantly with women who are driven and ambitious but completel...
Every Instagram update that actually matters for your business in 2026 24.03.2026 25:49
Instagram dropped a wave of updates in 2026 and most small business owners have no idea what changed or why it matters. We also talk about the Taylor Frankie Paul of it all, Trigger warning. Work with The Space Social: www.the-space social.com
Should you be on Threads? (The lead generation angle) 17.03.2026 13:41
Okay I'll be honest...I wasn't totally sold on Threads at first. But after digging into how the platform actually works as a discovery tool, I get it now. In this episode I'm sharing what changed my mind, how service businesses can use Threads to get found by the right people, and a new monetization move I'm testing with Amazing Affiliates. Let's talk about it. Www.the-space social.com
What to post when you want new clients 10.03.2026 12:10
You're posting. You're getting likes. Maybe even some followers. But your DMs are dry and your calendar isn't full. Sound familiar? This episode is for the solopreneur who's done chasing vanity metrics and ready to turn their social media into an actual lead generation tool. Work with me: https://stan.store/thespacesocial
Reels first, everything else second 24.02.2026 16:21
Instagram is quietly shifting everything toward Reels and if your content strategy hasn't caught up, you're already behind. In this episode, we break down what the new feed update means for brands, why sends per reach is the metric you should actually care about, and the editing tools that will save you hours every week. Work with me: www.the-spacesocial.com
How to attract dream clients (not just more clients) ft. Hayley Imbler of Mystic Snake Nails 17.02.2026 33:45
In this episode, I sit down with Hayley Imbler, owner of Mystic Snake Nails based in Salt Lake City, Utah, to talk about what it really takes to build a creative business that books. Hayley's built a loyal following, but not by accident. She's mastered the balance between showcasing her artistry and connecting with her audience on a deeper level. We chat about how to attract dream clients instead...
Stop pretending you hate social media 10.02.2026 14:04
Let's talk about what people actually love about social media. Because despite all the complaints, billions of people show up every day. Understanding why your audience is really there (connection, discovery, education, entertainment) is the key to creating content that actually resonates and drives results. We're breaking down the good side of social platforms and what it means for your social st...
I made a huge email mistake!! 03.02.2026 9:06
A little over a year ago, I left mailchimp for Stan store email. It was a mistake. Let's talk about it. Work with me: https://stan.store/thespacesocial
Should small business owners post political content? 27.01.2026 14:03
If you're a small business owner right now, you've probably asked yourself if you should post about what's happening in the world? Or should you stay quiet and keep posting about my business like nothing's wrong? You can post. You can pause. You can do both. In this episode, we're reframing political posting as a strategy instead of a risk and giving you permission to choose what actually serves y...
You are the secret sauce (why your skills might your best content strategy) ft. Elijah Holt 20.01.2026 30:33
What does an acrobat aerialist know about content creation that most social media managers don't? Turns out — everything. In this episode, I sit down with Elijah Holt, a performer and content creator who's turned aerial acrobatics into a content goldmine. We dig into how he balances the technical precision of his craft with creating content that hooks people who've never touched a silk in their li...
Stop posting like you're desperate (and start posting like you mean it) 13.01.2026 12:49
On this week's episode of the space social podcast, we talk about how to stop begging for sales and actually making sales. All things The Space Social: https://stan.store/thespacesocial?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAPSMvJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaezzNNAYpDe16DCunfv90jVE9U6XTWXLtlC4gtsEe06BCr_V-vqXS7HGnNfrA_aem_0vPwi547OjGCWrRbTO...
Instagram's CEO Just Admitted the Feed is Dead (here's your 2026 strategy) 06.01.2026 10:45
Adam Mosseri, head of Instagram, just published an essay that confirms what savvy creators already know and it's a wake-up call for everyone still operating like it's 2018. In this episode, we break down Mosseri's "Authenticity After Abundance" and pull out the actionable insights you actually need. He's not just talking about AI trends. He's essentially admitting Instagram's polished feed is over...
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