The Space Social Podcast

2025 was absolute chaos for social media and if you blinked, you missed three algorithm updates, a TikTok ban (then unban), and mass creator account deletions that left businesses scrambling. In this episode, we're breaking down everything that went right and spectacularly wrong across Instagram, YouTube, TikTok, and LinkedIn this year. From Instagram's 20-minute Reels revolution to the mass ban w...

2025 proved that safe marketing is dead marketing. This year's standout campaigns threw the rulebook out the window—embracing the loud, the offbeat, and the unapologetically niche. From Sydney Sweeney's "good jeans" campaign to Crumbl's wildly absurd cookie-scented body scrub collab with Dove, the brands that won weren't the most polished, they were the most bold. But not every risk paid off. We'r...

Stop wasting time on social media tactics that don't convert. In this episode, I'm pulling back the curtain on the most common strategy mistakes I see, and immediately delete, from my clients' social plans. From chasing algorithms instead of audiences to overcomplicated content calendars that lead to burnout, I'm breaking down exactly what's holding your social presence back and what to replace it...

Happy 5 years to The Space Social! Work with me: https://stan.store/thespacesocial

1. Client complaints don't belong online. If a client is frustrating you, address it directly with them or vent to a friend in private. When you air grievances publicly, potential clients see you as someone who might drag them through the mud online too. 2. Taking a social media break? Just take it. You don't need to announce your departure. The grand exit rarely lands the way you think it will. 3...

Trial reels are back! Let's chat about how to make them work for you. Work with me/besties/guide to soft selling: https://stan.store/thespacesocial

We love halloween but we hate social media fears. Let's chat about some social media fears and how to overcome them. Work with The Space Social: https://stan.store/thespacesocial

A personal update

Consumers have changed, let's be prepared for it this holiday season. Article referenced: https://www.retaildive.com/trendline/holiday-shopping-behavior/567/?utm_source=SMT&utm_medium=1-2BlastSept18&utm_campaign=PitneyBowes Work with me: https://stan.store/thespacesocial

This episode explores why soft selling is the secret weapon for Q4 business success. While most companies amp up aggressive sales tactics during the holiday rush, smart business owners are taking the opposite approach—and seeing better results. The episode breaks down what soft selling actually means: a relationship-focused, low-pressure approach that prioritizes customer needs over quick sales. Y...

Join Aubrey Westlund and Jordan Crump as they explore Slowvember, the growing movement that's challenging the hyper-consumerism of traditional Black Friday marketing. In this conversation, we dive deep into what "slow commerce" actually means and why businesses are choosing mindful selling over aggressive sales tactics. Aubrey and Jordan discuss their personal experiences with this approach, shari...

We are talking about 4 easy trends that you can try! These are trends that I see lasting beyond 2025. -Short form media -Threads -Private communities - Not using hashtags Work with The Space Social: https://stan.store/thespacesocial

Let's talk about why you aren't seeing sales on social media👀 Work with Jordan: https://stan.store/thespacesocial

In this episode, we dive into why 100 engaged followers matter more than 1,000 lurkers and how micro-communities are shaping the future of social media marketing. We explore the trial reel experiment results, discuss overcoming scarcity mindset when people try to discourage your growth, and share strategies for Also covered: navigating the shift from broad reach to deep connections, why engaged co...

How did a rubber clog become one of the most collaborative brands on the planet? Crocs has partnered with everyone from Balenciaga to Bad Bunny, Post Malone to Pizza Hut. Join Besites:https://stan.store/thespacesocial/p/the-art-of-soft-selling?fbclid=PAQ0xDSwKnBeVleHRuA2FlbQIxMQABp0_u4ZEzwY20SwEh069zYXrWKANFVL2wfe0u8aypHibjfyOl-fCXFz3VYl4v_aem_D_qDFkCBAeTR9jqVMi3TTw Social Media Management: https:...

This week on The Space Social Podcast we talk about how to create and sell a digital product in a way that is good for you and your customers.  Podcasts mentioned in today episode:  Sounds Like a Cult: https://open.spotify.com/episode/2m6DZ3OT2CIzczCMKnPuLs?si=a7dc64828dba44ec Celebrity Memoir Book Club: https://podcasts.apple.com/us/podcast/celebrity-memoir-book-club/id1533533467 Join Stan Store:...

This week, we talk about how to use your Instagram stories to get new leads for your business. Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f

Instagram released the blueprint for posting, but you need goals first. Social media today: https://www.socialmediatoday.com Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f Join Besties $10/month: https://stan.store/thespacesocial/p/join-my-membership-5cawq

On this weeks episode of The Space Social Podcast, we discuss monetizing your community to bring in more leads. Besties price goes up to $10 this Friday!! Sign up before then to be grandfathered in at $4.99! Besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq?fbclid=PAQ0xDSwLjTEVleHRuA2FlbQIxMQABpx0bYQXFfuMN0vGk0CsdTrCA3DrUFUS1G7_ppIFJDTD2whxCIKEjUCVn5pAp_aem_t0fJkU10oTXjmkKmaYNl...

In this episode, I sit down with social media strategist Jaiden Hamilton to talk about what’s really working right now on social. We cover everything from the power of trial reels and experimenting with your content, to drawing personal boundaries online and how Threads is shifting the way we show up. Whether you’re deep in the content game or just trying to keep up, this episode will make you fee...

In this episode, we sit down with creative entrepreneur and photographer Aubrey Westlund to talk about the business pivot that changed everything. When 2020 upended her original plans, Aubrey leaned into building a genuine community and discovered the power of soft selling—an approach rooted in connection, trust, and showing up with value first. We dive into: How soft selling redefined her busines...

On this weeks episode of The Space Social Podcast Jordan talks about how her Mormon mission in Houston Texas led to her Marketing business. Join besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f

On this weeks episode, we cover common social media questions. Join besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq Art of Soft Selling Guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f

This week we are sharing a soft selling challenge inside. Five different ideas for you to soft sell on your social media. Join besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq Art to soft selling guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling Join Stan store: https://www.stan.store/?ref=thespacesocial&utm_source=stan-store-link&utm_medium=redirect&a...

This isn’t just another “post beach pics and take a break” episode. We’re talking real strategy. In this episode, I’m breaking down how to actually prepare your social media for summer so you’re not stuck scrambling or ghosting your audience. We’ll cover: • Why “trial reels” are your new best friend for figuring out what works • How to use Threads without feeling like you’re yelling into the void...