The Soulbrand Podcast

One of the biggest things that I hear from my clients is that they're struggling to get their ideal client or customer in the door. To me, this is a conversion problem.  You might relate if you have some eyeballs on your business but for some reason, people are not actually converting into paying clients or customers. Today we are diving into this topic and I help identify why this could be a...

Today we are talking about figuring out who your target audience is, but in a different way to how most people do it. When I started doing branding as a part of Haven Studio, I always knew how important it was to know who your target audience was. However, the way that I used to do it then is not the way that I do it now. I have found a better way to do it that actually provides more clarity for m...

I personally am a massive sticky beak, I love knowing the ins and outs of people's businesses and why they're doing the things they're doing. I think it's a great learning experience to hear what other people are doing and the reasons behind it. Today I’m pulling back the curtain on Haven Studio to let you guys in on some changes that I am making in my business. What I cover in...

In the 3 years since I started my business, brand building has changed so much. I've always got my finger on the pulse of what is happening in the wider space of entrepreneurship and business because I think it's really important to be aware of how the industry is changing, how people are buying and how people are connecting with brands. Today I am speaking on the observations I have bee...

I recently went to an incredible event all about mindset and business so today I’m going to talk about my biggest takeaway, which is to take action. When you take action, you cannot fail. One of the speakers said that there are three kinds of people. The first person doesn't take any action. They do nothing, and so they will never get anywhere. The second person takes action, and they take th...

Today's episode is all about the importance of building a brand before you do your branding. I was recently on my client Lily’s podcast, FLOWER.ED, where this came up in conversation and I was inspired to dive deeper with you here! I see a lot of people dive straight into their visual branding without any real idea of what their brand actually is or what they stand for. As a brand designer, i...

Today we are chatting all about ChatGPT. I think that it is an incredible tool but a lot of people aren’t using it right. You can spot unedited AI copy on social media from a mile away! I have been trialling and testing for a while now and I am finally ready to share my tips and tricks with you because when used correctly, it can be incredibly helpful for copywriting and content creation in your b...

This topic is such an important concept when it comes to branding, building a brand, building a business, and it deserves to shine in its own episode. Today we're going to chat all about the positioning and perception of your business and how those are linked. No matter where you're at in your brand-building journey, this episode will really help you.   What I cover in this episode: A qu...

Today I want to talk about something that's very close to my heart, and that is brand strategy. It is such an integral part of what I do as a brand designer and it's such an integral part of building a successful brand. To me, brand strategy is the heart and soul behind a brand. If you think of your brand as a pretty face, then the strategy is the brains and spirit behind it.  What I cov...

Today we are diving into a juicy topic because there is a lot of talk in the world at the moment. I haven’t stopped hearing that people are not spending money at the moment, that it is hard to sell things, that people aren't buying. A lot of people are watching the current economy constantly changing and are freaking out. Life as ebbs and flows, and so does business, so this episode will expl...

Can you believe that it’s already the end of July? Each year I like to do a mid year reset on my brand and business. I believe that we all need to take the time to step back and look at things from an objective perspective to see what's going on or if anything needs fixing. This way, we can pinpoint any potential problems before they actually become issues. What I cover in this episode: Why i...

Unless you've been living under a rock, I’m sure you've heard of Meta’s new app, Threads. I personally jumped straight onto the app and have been using it for my business in its short lifespan and have noticed a few things. Today I am going to share my initial thoughts on it and how I plan to use it for my business so far, to hopefully inspire you in how you are using it too. What I cove...

Are you currently experiencing a slow season in your business? From what I can see, people are feeling like customers aren't spending as much or aren't wanting to buy from them when they usually would, which is resulting in that feeling of a slow season. Slow seasons happen all the time in business, it is perfectly normal. So if you're in a slow season at the moment, don't feel...

Today I’m asking hard hitting questions to really get you to think about where you're at in your own brand journey and your own mindset behind your brand. The way that you think about your brand and the way you think about your business are so important and then the way that it's perceived by other people because of how you're thinking about your own business.  What I cover in this...

I recently found myself searching for a service on Instagram to help me learn about and manage my foster dog’s behaviour. Along the way I experienced both good and bad customer journeys and it made me realise that there is so much more that I could be doing in my own business. Some people lost me along the way and I didn’t purchase from them, purely from my first impressions and experience with th...

When it comes to landing clients, you don’t want people to buy from you because you are just another option. You want people to choose you because they are absolutely obsessed with you and your brand and will do anything to be a part of your world. Today’s episode explores the importance of building a strong brand that gets people incredibly excited to work with you and ways that you can build a b...

If you want to get the best results from your branding, you need to consider how you're going to embed it into every aspect of your business. One way to do this is through your brand experience, which is one of the first touchpoints that your potential customer encounters. You want them to feel taken care of in an easy and simple way, to really maximise their desire to work with you. What I c...

Do you often find yourself comparing your brand to your competitors? Are you creating your brand to look and feel like everyone else? After speaking to some of my clients, I have discovered that it is so common for people to be scared of standing out. It is ingrained in us as humans to feel safe by copying others and today we are going to chat in depth about why that is and how to break away from...

A lot of people think branding is the visuals and what you see. That is true but it's also how you make people feel, it's what people read, it's how you communicate with your audience, it's the message that you're conveying that is important as well. This messaging stems from your copywriting and tone of voice. If your content does not act as a strong extension of your ama...

I'm not going to sugarcoat it - branding is a big investment, and not everybody is ready for it. It's something that you need to put time into in terms of if you're working with a designer, your own sort of prep work that they get you to do, and making sure that you have your ducks in a row before you dive into a project like this. Not everyone is always going to be ready for a bran...

Today I wanted to have an honest chat about what can happen behind-the-scenes of business, which is inspired by some recent big life events happening in my personal life. These events have really made me reconsider how I want to do business and how I want it look in the future so that the business can still run smoothly if I need to step away. I hope you can resonate with this episode and it can g...

It may not be the first thing that you think of when it comes to branding, but content is such an important part of your brand. Your brand is not just what you see and what a designer creates for you, it's also how people feel when they interact with your brand and the personality that is coming across. I’m so excited to chat all things CONTENT today! What I cover in this episode: The importa...

This is the dream, right? To move into your business full time and not have to work for someone else. This was one of my top goals when I first started my business, and I want to tell you the story of how I left my 9-5 to be where I am today. What I cover in this episode: The life event that sparked my dream to create Haven Studio How I juggled working my 9-5 while building my business Some of the...

I've seen a lot of people recently on Instagram talking about how branding is just not important, and it's more so about who you are, what you sell and the value that you provide to your customers and clients. I’m a bit biased but I do really believe that branding is one of the most important things for your business, and it is something that you are going to need to invest in at some po...

I really want to pull back the curtain and bring you behind the scenes of how I do things in my own business. Today is all about how I attract clients who are aligned to my business and values. Whether you're a designer running your own studio, or a business owner and you work with other people, even if you own a product based this episode will be really valuable to you. What I cover in this...