The Soulbrand Podcast

It's highly likely that you reading this are focusing primarily on building a business brand and not bringing in enough personal branding elements. It can feel quite scary to think about including this because for most of us, we didn't start our business to create a personal brand. That's not what we set out to do. We set out to sell a product or service that we are deeply passionat...

Taylor Swift was recently in Australia on her Eras Tour which lead me down a path of researching everything about her. I think that she is an incredible businesswoman and has got an entrepreneurial smart about her. After my deep dive over the last couple of weeks, I have found that there are a few key areas of things that she does that I really believe if you apply to your own business, are going...

A photo from three years ago popped up on my phone of my first ever logo for Haven Studio. It's wild to think back to that day because I remember it so clearly. I remember the determination coming over me to launch my business. I knew I would go to the ends of the earth to make this business work. Fast forward to now and my business has gone beyond my wildest dreams. I don't think we giv...

I am a big believer that your website is such a crucial part of the overall brand experience because it’s where most of your key information is housed and it's where your brand really starts to come to life. It's all very well and good to get your branding done professionally, but until it comes alive, it's really hard to create an experience for your audience. Whilst a website migh...

Do you know your brand’s personality? Today we are diving into creating a character for your brand. If you were writing a script or planning out a TV show, movie or a book, you have your main character along with your cast of characters. When you create those characters, they need to be fleshed out because otherwise, you won’t know who they are. They would all be boring and bland, unless they have...

Today I have an episode for you that is all about becoming magnetic. If you are struggling to get clients or sales, but you know that your product or service is amazing, it's generally because your business is not magnetic. It is not magnetising in your dream audience, your dream customers or your dream clients. Something that I find happens with most of my clients is that they are amazing at...

Today I am chatting to my client Bree from April & Fritz. She is an event florist based in Melbourne who does weddings, funerals, private events, corporate events - the works. Her work is absolutely stunning and we worked together on almost everything brand-wise in her business. We worked on her brand identity, website, copywriting and messaging and a bunch of other little things in the back e...

I have developed a new, and I personally think easier, way of coming up with your target audience and that’s what this episode is all about. It's not the method that I always used, but it’s what I now use for myself and with my clients as well. I found a lot of issues with that personally, both for myself and also for my clients, with the traditional way of approaching this because really har...

Today I am here with a super juicy topic. Lately my Reels tab on Instagram has been inundated with videos all about faceless marketing and building a faceless brand that push for not ever showing your face or anything that can possibly identify you as a human. That's not what this episode is about, it ties in really well to this faceless marketing trend that is going around. What I'm tal...

Today I want to share with you three ways to use storytelling in your brand. Messaging is one of the most important things when building your brand, so if you can't create compelling messaging that speaks to your people, they will not be able to connect with you. You won't be able to nurture that relationship or deepen that relationship. We want to get our service or product into the rig...

Every year the buying behaviour of our audience changes slightly. Whether it’s because of what is going on in the world or in our industry, there are always factors that impact buying behaviour. So today I am touching on three different things that successful brands are going to be doing in 2024, that will help you stay connected with your audience at any given time. I want to introduce you to the...

I have officially coined 2024 as the year of the brand. Today’s episode is about how to put your brand front and centre this year and how you can improve, elevate and boost your brand to get bigger and better results. There is a huge rise at the moment in the online space about brand building and people are starting to really understand the significance and the importance of building a brand inste...

Today is a short and sweet episode because I wanted to have a little bit of a chat about what is changing in my business, Haven Studio, for 2024. I wanted to give you guys the rundown on what is coming, and what is changing, because there are a few things that I am tweaking for this year, which is really exciting. They're things that I haven't really done before in the business and I wan...

I am three weeks into my Reels challenge on Instagram, where I post one every day, and it has confirmed something that I have always known - people don’t really care about you that much. It sounds harsh, but I get into more detail in today’s episode. We’re going to dive into how to show up for your brand while still keeping things relevant for your audience, your customers and potential customers....

Today’s episode is all about consistency and how that leads to confidence. My goal is for this to be a bit of a kick up the bum. What I will be talking about today is very important when it comes to building a brand, building your business and the life of your dreams. Without consistency, it's tough to become confident in pretty much anything. So get ready because I’m here to hype you up, and...

In this episode I wanted to chat about my own business, specifically how I have turned Haven Studio into a multi six-figure business in two years. I want to show you that I'm walking the walk and not just all talk. This will help your business and I have proof that this works because I have done this for my own business. Year after year my business has become more and more successful. I'...

To celebrate us nearing the end of 2023, I've put together a 3 week brand plan to help you step into 2024 feeling clear, confident and on top of your brand and how you're showing up. I feel like as the year goes on, as things get busier, it can be easy to let our brand fall a little bit by the wayside. I am guilty of this as well because there is just so much going on. It can be really h...

Today's episode is another goodie and is all about deep niching. This goes beyond the usual sort of niching, because to be completely honest with you, I'm not about niching in the sort of traditional way. Especially for service based businesses, I don't think niching in terms of  “oh, I work with X Industry”, or “I work with women”, are useful. I think we can definitely use elements...

Can you still have a brand that lets you be you, that is flexible and lets you still have fun? The answer is absolutely yes. Today we are diving deep into this because this is where I see a lot of designers and studios fall down. When your brand feels restrictive, it can start to feel suffocating. Some people need that clear direction with boundaries and guidelines to follow, and then there are ot...

This episode is for you if you don’t know where to start with building your brand if you don’t have the capacity to outsource to a brand designer. I love this topic because brand building is not taught. It’s not a common thing that business owners know how to do, but I believe it creates the most impact in a business. Today we’re going to cover the first step of brand building, which is crafting y...

Today I am talking all about my membership, Studio Society, and why it’s my favourite thing that I’ve done in my business so far. My membership is for designers only, and is a combination of community, education, and implementation. Creating this has really cemented some concepts about brand to me and has really changed a lot for me behind the scenes in my business. What I cover in this episode: W...

This episode is inspired by a chat that I recently had with one of my clients. During a brand workshop, she asked me how I would turn her branding into her brand. It made sense seeing the end result but she was curious as to how I actually get there. Brand strategy is the foundation of your brand and everything else builds off your brand strategy. I will never get into a project without strategy b...

Honestly, I have not always been someone who understands the power of brand building. I studied brand design, worked in an agency for five years, and had so much experience under my belt yet I still did not fully understand what was involved and why this was so important. Brand building is not a new concept, but it's also not something that's taught a lot. This is the missing skill from...

Today I am chatting you through a brand hack that I use all the time which is an absolute game changer for business. As a consumer, there are many elements that go into my purchase decisions. I’ve found that paying close attention to what makes me buy (or not buy) a product helps me reflect on my own business processes to make life easier for my own clients and customers.  Everyone can learn from...

In today's episode, I am talking about why you are building a brand from as soon as you decide to start your business. Everything you do, everything you post, everything that you say, every piece of content that goes out, every time you interact with someone - all contribute to building your brand. This is so important because the brand that you're building impacts the success of your bu...