The Soulbrand Podcast

I'm going to chat with you about evolving your brand and how you can actually do that in a way that brings your audience with you instead of alienating them. This is one of the biggest things that I see happen with business owners when it comes to them feeling like their brand is no longer fully aligned, but they're scared to make any changes because they're afraid that their audien...

I love the language of ‘go-to girl’, I love the language of ‘It Girl’. I use those words in my own marketing and I have nothing against them because I actually really love them, but I think there's a bit of a misconception around what they actually mean. A lot of people tend to think that they want to be the top dog in their entire industry. I don't want that for you and also it's g...

This episode was inspired by a recent discovery call where my client had big dreams for her business but she had no idea what her brand actually was. She's been in business for a few years, so she's not new, and she's had clients coming in, but she was struggling to really clarify in her mind what she stands for as a business and why people should choose her over her competitors. Th...

We are diving into the final part of our Authority Series today, where we are exploring the crucial difference between building a community that loves your brand and establishing the authority that converts that love into sales. If you've ever felt like your audience enjoys you and your content but isn't taking that next step to purchase, this episode is for you. We’ll talk about how to...

Welcome to the third episode of our authority series. Today we are chatting about what I call the 10K follower effect, what it is, why people want it and how you can recreate it without actually having 10,000 followers. I’m sure you have felt like this, where you want more followers for your business because it simply looks better, right? I experienced this myself back in the first years of my bus...

This episode was inspired by a recent conversation with a client. She is someone who I would call a hidden gem because she is so talented at what she does. We were having a great Brand DNA call and I was learning so much from her, I just loved chatting with her. Unfortunately that was not coming across on her Instagram, which is where she gets the majority of her clients from. And that wasn't...

Welcome to episode 80 of Brandology! I am very proud that I've been able to continue the podcast and be consistent with it. And I am very grateful to you guys for coming to listen every week. Over the next four weeks, the episodes will be themed around authority because if you do not have authority in your brand, people will pass you up for a competitor. A lack of authority will always impact...

There are generally two reasons why people buy things. The first is to solve a problem because they're having an issue. There's a challenge, a struggle, something they're going through. They want to solve that. The other reason is for pleasure. They buy things to bring about some aspect of their dream life. Either way, they are buying something to make their lives better. Whenever y...

There are four main areas of brand building that you absolutely must do to have a successful brand. Those four areas are strategy, design, messaging, and content. If you don't have at least one of these nailed down and perfected, you're going to have issues in your business. These four elements work together as smaller cogs in a very large wheel, which is your brand. Today I wanted to ch...

This episode was inspired by a recent Reel that I posted on Instagram. I was limited to 90 seconds over there and have so much more to say on the topic. I want to dive deeper into what Australian fashion brand Dissh has done to reposition themselves as a brand. They pivoted and completely overhauled their product offering, pricing, target audience and aesthetic from a relatively ‘cheap I personall...

You may or may not have noticed, but I have been working on changing my brand positioning for my business Haven Studio. I want to give you some insight into how I'm continually building and growing my own brand, because I really want to show you how I'm putting what I speak about on this podcast into practise and how it's a continual process. If you have a brand, it's not one a...

There are so many conflicting opinions out there when it comes to business, and that can make it feel hard and complex. I am all for simplifying things because as soon as I started to simplify things in my own business, not only did I feel better because things were easier and simpler, but business improved for me. I put time into the areas where it really mattered rather than overthinking and wor...

Recently I saw a Reel shared by @Mosseri, The Head of Instagram, and he was talking about how to grow on Instagram. He basically said that the way to grow on Instagram is to simply post more. I wanted to chat about that today because I feel like this plays really well into brand building and I have a bit to say about this. I do agree with him, but a lot of people will just post for the sake of it...

Welcome to Brand Bites: a mini episode on the Brandology podcast each week. This week, we're chatting about a super simple brand mindset shift to help you see beyond the thing you sell and more into WHAT it says about your audience. This will change the game if you can start implementing this into your content! Follow me on Instagram @havenstudioco Follow the podcast @brandologypod 🎙️ Want to...

I want to chat to you about cult brands and cult status brands. The brands that reach cult status. I have seen a lot of content during my time in the brand building space about how to create a cult brand, and particularly when it comes to design, how getting your brand designed can turn your brand into a cult brand overnight. I do not agree with that at all, and I'm going to tell you why. I&a...

Welcome to Brand Bites: a mini episode on the Brandology podcast each week. This week, I'm sharing my fave visibility strategies. This question was submitted by a listener! If you want to have your question answered on a Brand Bites episode, send it through to my DMs 👇  Follow me on Instagram @havenstudioco Follow the podcast @brandologypod 🎙️ Want to go deeper? Book a free brand consult wit...

Welcome to the final episode of my Brand DNA series. Today we’re really diving into how to use what you've learned in your Brand DNA work and apply it to your business. My issue with traditional brand strategy is that it’s done and then sits to the side collecting dust and not being utilised. If we don't implement it, there's literally no point to having that information, no point t...

Welcome to Brand Bites: a new mini episode coming to the Brandology podcast each week. This week, I'm telling you alllllll about my new business venture - I'm SO excited to share it with you and take you along on the journey of running two businesses. Follow me on Instagram @havenstudioco Follow Le Studio @lestudio.gc Follow the podcast @brandologypod 🎙️ Want to go deeper? Book a free br...

Welcome to episode two of my Brand DNA series. I'm really excited to dive into this one because it is all about what actually goes into your brand’s DNA. As I mentioned in the last episode, the whole point of brand DNA is to identify your brand's uniqueness and special sauce. What makes your brand different? What makes it you? Just like with everyone's DNA, everyone has their own un...

I am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business. I do feel like this is one of the biggest things that people miss when it comes to building their brand, they just go for it without much thought or...

Two months ago, I fell in love with this strawberry iced matcha. I had seen an influencer post a photo of their drink from Matcha Therapy here on the Gold Coast where I live. It was the most aesthetic drink I have ever seen in my life and the branding was super cute on the cup. These first encounters with the brand lead me to drive 25 minutes from my house to try this strawberry matcha, and it was...

I have a different way of going about target audiences, and it has differed as I've moved through my business. Now I focus on more of the mental side. The feelings, thoughts and emotions that my ideal clients are going through, along with their dreams for their lives. I believe that this is a more powerful way to attract your audience than by identifying their age, location and what they like...

Stop playing small with your brand. And what I mean by this is, stop half-arsing it. This is going to be a tough love episode because I see way too many business owners who don't take their own brand and business seriously. At the end of the day you do you, but if you have a really big dream and vision for your brand staying small won’t get you there. Fear is completely normal but letting tha...

This is potentially controversial. Stop trying to be different. This goes for all business owners because your branding does not need to be totally different to everyone else. When I started designing, I was taught that your brand needs to be 100% unique to you - which is true to a point. It needs to be unique to your business, to your brand, and it needs to represent you. However as time has gone...

No matter where you're at in your business journey and no matter where you're at in your branding journey, you're going to get something from this episode. Today I am talking all about how to become BFFs with your audience. Focusing on how we can really bring our ourselves more into our brand to actually develop a friendship level connection with our audience in order to move them f...