The Soulbrand Podcast

All the time I see business owners are doing well, booking some clients, and making money, but they’re struggling to become the go-to in their space. Maybe that sounds familiar? You’re showing up and putting in the work, but your dream clients are still choosing someone else. If that’s happening, chances are, your brand isn’t positioned as the obvious choice. For your business to be both successfu...

In this episode I’m diving into a perspective shift that could completely change the way you approach your visual identity. Your branding isn’t just about looking good, it’s the open door that welcomes people into your world. No matter how incredible your product or service is, if people don’t feel invited in they’ll never get the chance to truly connect with you. We really need people to come int...

It’s so easy to focus all our energy on work, but I’ve realised that strengthening other areas of my life is just as important for building a successful brand. So today I’m chatting through two personal goals that I’ve set for myself this year that have nothing to do with my business, yet I know they’re going to have a huge, positive impact on it. I’m not saying you need to do exactly what I’m doi...

Today we are diving into differences between a stuck brand and a sticky brand. I know that these two words sound similar, but they’re worlds apart when it comes to how you show up and connect with your audience. If you have a stuck brand, your brand and business probably feel a bit bland and not exciting to you. You might also notice something more tangible, like a plateau or a dip in clients and...

In this episode I’m diving into something absolutely crucial: your audience. They're the lifeblood of your business and without them, who is buying your products or services? I want to focus on how you can balance putting yourself at the centre of your brand while deeply understanding your audience, instead of building your brand around your audience and what kind of person you think they nee...

Today, I’m diving into the third and final episode of our 2025 brand building series. We’ve touched on how authenticity is one of the things people value this year when it comes to purchasing, and I’ve been seeing the levels of success that founder-based accounts have because they help funnel new customers to the brand. Now I'm not saying you have to go and create a whole separate account tha...

I’m coining 2025 as the The Year of the Authentic Brand. As the business landscape shifts this year, brand authenticity has become more important than ever. In this episode, I'm chatting about brand authenticity and why we need it, why it's suddenly so important and also some ways you can start to do this in your brand so you can actually finish listening and go make some changes, becaus...

As we dive into a fresh year, it's the perfect time to reflect on how to level up your brand and truly stand out. Over the next three episodes, I’ll guide you through what it takes to build a magnetic and thriving brand in 2025. We’re starting off this series with an overview of how to shift from a ‘business energy’ mindset (which is focusing on what you do) to ‘magnetic brand energy’ (which...

Merry Christmas! I can hardly believe we’re at the end of the year, it feels like I blinked and December was halfway gone! If you’re anything like me, the festive season has been a whirlwind, but it’s also the perfect time to pause, reflect, and prepare for what’s next. In this episode, I’m sharing my tried-and-true process for auditing and refining your brand at the end of the year, a practice I’...

The last few months have not gone to plan for me. After back-to-back illnesses threw my plans for Q4 completely off track, I’ve had to rethink how I approach the end of the year. If you’ve been feeling like things haven’t gone as planned, you’re not alone. This episode is a bit of a brain dump of my reflections on missed goals, my vision for a fresh start in 2025, and how I’m focusing on a more su...

It is an extra special day because this is the 100th episode of Brandology! For the 100th episode I wanted to give you a few of my biggest lessons in brand building. I've got 6 different lessons that I want to chat you through, which I really encourage you to apply to your brand ASAP. These are things that I have learned along the way, whether it's through making mistakes, figuring thing...

Today I’m diving into a conversation that comes up so often with my clients, and that is what it really means to create a luxury or high-end brand. I’m diving into why simply labeling your brand as “luxury” isn’t enough to stand out or connect with your ideal audience. It's not enough to differentiate you, and I can tell you right now - you have a lot more going for you. Your brand has a lot...

When I caught a recent episode of Shark Tank, one pitch stood out to me, not because it was extraordinary but because it perfectly illustrated an important lesson about brand building. The brand in question had stunning visuals and packaging, but despite this, the Sharks didn’t invest. Why? Because it lacked the deeper substance that truly sets a brand apart in a crowded market. In this episode, I...

I wanted to have a chat today about Black Friday sales, and more specifically, why I don't ever put my services on sale in my own business, because that's something that I have been asked a couple of times. I've spoken about to my brand design studio mentoring clients and I wanted to chat about it on the podcast because I think for high ticket service providers, or service providers...

Today I'm going to be talking about the three levels of branding - visuals, voice and values. This is basic for me, but for many people I talk to about this, it's something that they haven't really considered. I guess it's because I probably think about it in a slightly different way as well, especially regarding how all these things work together. You really need to have all t...

Ever since I started to learn about launching, I have felt this insane sense of pressure to have the perfect launch, have all my ducks in a row for a launch, know exactly what I'm doing, and have this perfectly crafted launch plan - because if I don't do that, it's going to flop, right? It's going to fail. And then what was the point? So that was something that I had in my mind...

We need to connect with the people who are going to be the best fit for our product or service. So we're going to be chatting about messaging and connecting with your dream client. I want to tie this back to the fact that your brand needs to be the hero in somebody's story. I'm going to walk you through The Storybrand Framework by Donald Miller, why I disagree with one area of that...

Today I want to chat about being disliked in your business and allowing people to disagree with you, allowing your audience to filter themselves out and self-identify as not your dream client. This can be quite difficult when it starts happening initially, but it's actually really beneficial for your business and it means you are doing the right thing. The great thing about social media and e...

I haven't done a messaging specific episode in a little while but in this particular episode, I want to chat about pain versus pleasure in messaging and figuring out which one actually drives your audience and drives your ideal client. Whenever we do these exercises, I always want you to think about it from the perspective of that ideal person buying from you because there is no point in you...

Today we're chatting today about why competing on price is not actually a strategy. This is something that many of us will experience, particularly at the start of our business. It can also pop up at any time as we evolve our brand, our products and services. So this is not a strategy that you should be using and I’m going to chat through what you need to be doing if you are feeling a bit stu...

Following on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way eith...

In this episode I am going to be chatting about something that comes up quite a lot when I am chatting with new clients, and that is when you feel like you've fallen out of love with your own brand. This is super, super common. The people who come to chat with me on a discovery call say I just don't love my brand anymore, I don't feel aligned to this anymore, I don't like it. A...

Today we are chatting about how to make building your brand feel as easy as possible, because we want easy. I’m sure you feel a similar way, but I want things in my business to feel really, really easy. I don't want to be struggling and trying so hard to come up with ideas or having a million different steps in a process when it could really just be one simple step. It's important that i...

Welcome to Brand Bites: a mini bite-sized episodes on the Brandology podcast. This week, we've got a hotline-style episode where we're chatting about what you need to do if you have a decent-sized audience but you're not seeing the kind of sales you need to sustain your biz. Follow me on Instagram @havenstudioco Follow the podcast @brandologypod 🎙️ Want to go deeper? Book a free bra...

Are you on #CucumberTok? If not, it is a trend about cucumber salad that has taken the world by storm thanks to a creator named Logan on TikTok. I want to talk about this because the way he has blown up has so many parallels to how we build brands and super memorable brands that stick like glue in the mind of your audience. The biggest thing I want to focus on is having really clear anchors and as...