The Soulbrand Podcast

I really like to bring elements of who I am into my business. My values, my beliefs, my personality traits and things that I use in my own day-to-day life - it all has a place in my business. I find that if I bring these aspects across to Haven Studio, business feels much more natural, it's easier for me to implement and I get better results. One of these concepts I love to bring into my work...

Today I am chatting about how I hack into your brain and why I need to during the design process of your branding project. I often get feedback from my clients like “you literally dug into my brain and pulled out what I didn’t know was there”. It’s lovely to hear people say that about your work, but it helps to reinforce my why and what drives my clear and clarified process when it comes to design...

In this episode, I'm joined by my past client Brodie from Modern Sunday, a female-founded ethical fashion label. Brodie built the brand around her values of sustainability, integrity, innovation and community. We are diving into so many different topics from building a business, to sustainable fashion, branding and more. I can't wait for you to hear this episode and hear all about Brodie...

Today’s topic is something that I often see across various niches AND with many of my own clients when they first come to me. It’s something that can really take your brand to the next level - if you're aware of it, that is! I'm chatting about how your brand might be confusing AF for your audience, why this is problematic and what to do it about. What I cover in this episode: The journey...

I’m all about doing business with integrity and soul, and really focusing on how can I genuinely help my audience. I ask myself: how can I create results for them? How can I bring value to their lives before they've booked a project with me? In this episode I’m diving into the juicy topic of cold DMing and why I will never use this method to attract new clients to my business. What I cover in...

In this episode, I'm joined by Savannah Jewel, virtual assistant & social media management extraordinaire. Savannah has been in the industry for over three years now and she's an absolute wealth of knowledge when it comes to supporting online business owners. We're sitting down to talk all things outsourcing, virtual assistance and social media - so if you're thinking about...

How do you actually build a good brand that ticks all the boxes, looks good, and brings your dream audience right to your door? It's all about finding your branding sweet spot. This is a super special concept I developed as part of my brand strategy process, and it's something I use for every single client project. In this episode, I'm diving into exactly what the branding sweet spo...

Owning and growing your own business isn't easy. It involves taking risks, making moves before you feel ready, and diving into the unknown. This is what I'm chatting about in today's episode. I'll be exploring my own recent experiences with making big moves in my biz and how this impacted me, as well as some advice on building and maintaining powerful momentum in your own busin...

What the heck does branding actually mean? 🤔 And how can it help your biz thrive? After a juicy chat about this on a discovery call earlier this week, I decided to turn this convo into a full-blown episode. We're going back to basics and covering what a brand actually is (hint: it's actually way more than the visuals) and how it's going to help your biz go from 'so-so' to...

Today I'm chatting about something I usually only chat about in my private mentoring and masterclasses - how one tiny shift in my language totally changed my business. Back when I started my biz, I had a relatively broad niche, and although I was doing well I realised I wanted to find more alignment between my own values, my clients and my business. I made some small change to the language I...

Building a business that aligns to our life is one of the main ways we can create passion-fuelled, sustainable growth. In this episode I'm chatting all things alignment, and giving my best tips (that I'm working through myself) on building a highly aligned biz. What I cover in this episode: My word for 2023 and what it means to me Why we need to build a business that aligns to our life M...

Today’s episode is all about one of my favourite concepts: brands are energy. The idea of ‘branding energetics’ is something I bring in to ALL of my branding projects - no matter what. The energy of our brand is what connects us to our audience, and it’s what connects us to our own business. It’s such an important topic that not many people take into consideration when they brand their businesses...

It's January, and that means we're in prime goal-setting time. If you're an entrepreneur or business owner, you're probably setting some for yourself - or you already have! In the spirit of the New Year energy, I'm chatting about why some methods of goal-setting can actually hold you back and what you can try instead. In this week's episode, we're diving deep int...

In this juicy first episode of Brandology, I'm giving you a real, honest rundown of my life and how I got to where I am today. I'm not holding back in this episode - I discuss how moving countries at a young age impacted my life, my very first 'design' business when I was 12, my many unfinished uni degrees, and how the death of my mum pushed me to follow my dreams and create Ha...

Welcome to Brandology! In this podcast, we'll be diving into building the brand and business of your dreams (and all the soul, science and strategy that comes with it). Think of it as a coffee date between business besties - we'll sit down, chat all things business and branding, and leave feeling inspired, motivated, and ready to take things to the next level. Hosted by Alex from Haven S...