Ron Baker and Ed Kless
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Author
Ron Baker and Ed Kless
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Episode 471 - 2023: The Year in Review 05.01.2024 56:12
During this annual favorite Ron and Ed will look back on the good, the bad, and the ugly of 2023 including there favorite episodes, news events, pop-culture, business trends, and in memorium.
Episode 470 - Holiday Hodgepodge 22.12.2023 55:53
For their last show of the 2023, Ron and Ed will clean out their stacks of (business and economic related) stuff. It promises to be a fast-paced conversation that will make it hard to listen on double speed. If you have anything to add, send your email to asktsoe@verasage.com or tag us on X using @asktsoe or #asktsoe.
Episode 469 - The Art of Humor in Business: A conversation with Greg Kyte 15.12.2023 56:09
This is Greg's fifth appearance with Ron and Ed. Some of them incognito. (We'll let you try to figure which is which.) The topics are not scripted, but we assure you jocularity will ensue.
Episode 468 - Centers of Progress: Interview with Chelsea Follett 08.12.2023 56:05
This week Ron and Ed welcome Chelsea Follett to talk about her book, Centers of Progress: 40 Cities That Changed the World. From the book: Where does progress happen? The story of civilization is the story of the city. It is cities that have created and defined the modern world by acting as the sites of pivotal advances in culture, politics, science, technology, and more. There is no question that...
Episode 467 - Subscription Economy Update: 2023 Edition 01.12.2023 56:23
We can't believe it has been since February of 2022 that we have done a subscription-economy update. (Check it out at http://thesoulofenterprise.com/378.) We are glad to be sneaking this one in just under the wire for 2023. Ron and Ed will share their latest thinking on the progress (or regression) of subscription pricing both in the professions and in the broader market including both business an...
Episode 466 - Interview with Steve Goreham: The Green Breakdown 17.11.2023 55:37
Ron and Ed are delighted to welcome Steve Goreham to The Soul of Enterprise. He is the author of four books on climatism and green energy, and we will be discussing his most recent book: Green Breakdown: The Coming Renewable Energy Failure, published this year. We will dive into the physics and engineering issues involved in the transition to renewable energy, and why it won't be as easy as a lot...
Episode 465 - Goldratt's Rules of Flow 10.11.2023 56:03
This week Ron and Ed will explore Goldratt's Rules of Flow by Efrat Goldratt-Ashlag, daughter of Daughter of Eliyahu M. Goldratt whose seminal work, The Goal has been read by millions. Interestingly enough, this topic was suggested by Ron who usually falls asleep when Ed gets rolling on project management topic, so you know this episode will be one to remember.
Episode 464 - On Mark Andreessen's The Techo-Optimists Manifesto - Part 2 03.11.2023 56:13
This week Ron and Ed will continue their conversation on Mark Andreessen's The Techo-Optimists Manifesto. In addition to finishing their analysis, they will talk through some responses that other have had to the document. In addition, Ron and Ed will be joined in the conversation by Greg Tirico of TSOE Bonus episode fame and knower-of-many-techno-things himself.
Episode 463 - LIVE from the Creative Business Models for Accountants Conference 27.10.2023 55:30
This week Ron and Ed travel to Miami to attend the Hector Garcia's Creative Business Models for Accountants Conference where they will share their thought about Day 1 of the conference live with the audience. Then they will take questions from the attendees in classic Ask Us Anything style.
Episode 462 - The Techno-Optimist Manifesto by Marc Andreessen - Part 1 20.10.2023 56:32
Ed and Ron will explore Marc Andresseen's The Techno-Optimist Manifesto. It's a thought-provoking piece that we largely agree with. You can find the Manifesto at: https://a16z.com/the-techno-optimist-manifesto/
Episode 461 - Interview with Hitendra Patil - Rise of The Aiccountants 13.10.2023 56:04
Ron and Ed welcome Hitendra Patil, President of the Global Finance and Accounting Outsourcing Services of Datamatics Business Solutions, Inc. and author of Rise of The Aiccountants: The What, Why, and How of Artificial Intelligence for Accountants. AI is way more than an amusement gimmick. At its core, AI is a powerful tool that can make accounting firm operations, analytics, decision-making, and...
Episode 460 - One Thing! - Part Three 06.10.2023 56:21
Ron and Ed once again share entries from their One Thing journals, so this episode is a bit random, but contains nugget after nugget on curated wisdom for the reading and listening habits of the hosts. As you listen, please feel free to share your One Thing from the past day or week. Don't forget to take #asktsoe or @asktsoe.
Episode 459 - The Subscription Attorney: Interview with Mathew Kerbis 29.09.2023 55:06
This week Ron and Ed welcome Mathew Kerbis, aka The Subscription Attorney to talk about, you guessed it, subscription-based lawyering. His firm, Subscription Attorney LLC was founded in 2022 and is a modern law firm offering legal advice starting at $19.99/month, to help provide affordable access to legal advice for small business owners, freelancers, and everyday people. As usual the conversation...
Episode 458 - Disneyland on the Mountain: Kathryn Mayer and Greg Glasgow 22.09.2023 57:07
Ed and Ron can't wait to interview Kathryn Mayer and Greg Glasgow and discuss their brand new book, Disneyland on the Mountain, released September 13, 2023. If you are a Disney fan, you won't want to miss this episode!
Episode 457 - Simple Complexity: Interview with William Donaldson 15.09.2023 54:25
This week Ron and Ed welcome William Donaldson, author of Simple_Complexity to the show. Every business leader knows a business is a system, yet very few have studied systems thinking or system dynamics. This is a critical oversight, one that Simple_Complexity remedies. Simple_Complexity reveals the fundamental system archetype at work in your enterprise and prescribes new and exciting ways to rei...
Episode 456 - Booxkeeping: Interview with Max Emma 08.09.2023 55:52
This week, Ron and Ed welcome accounting thought leader Max Emma, CEO and Chief Bookkeeping Officer of Booxkeeping Franchise. BooXkeeping is a nationwide provider of affordable outsourced bookkeeping services to small and medium-sized businesses. We will talk to Max about his business model and why outsource bookkeeping will continue to grow. Booxkeeping Franchise is a low-cost and easy-to-operate...
Episode 455 - A Cautionary Tale about AI & Obviousity 01.09.2023 56:13
This week Ron and Ed return to the work of literature for some inspiration. They will delve into the page of the Roald Dahl short story, The Great Automatic Grammatizor and Robert R. Updegraff's Obvious Adams: The Story of a Successful Businessman. Both are available on the website that rhymes with Shamazon if you want to read them ahead of the broadcast. Send your questions and comments to asktso...
Episode 454 - Interview with ChatGPeterD: an AI conversation with Peter Drucker 25.08.2023 46:50
This week Ron and Ed literally explore the boundaries of AI by conducting an interview with an AI incarnation of Peter Drucker. Using ChatGPT and Speech Synthesis from ElevenLabs, Ron and Ed ask the questions and ChatGPeterD provides the answers. Topic range from knowledge workers, to annual appraisals, to AARs, to consulting in a hot tub.
Episode 453 - Interview with Seth David 18.08.2023 56:41
Ron and Ed welcome Seth David from Nerd Enterprises, Inc to talk about his work with accounting professionals and customers. Seth's superpower is communicating complex financial concepts in easy-to-understand terms. Going beyond accounting, he delves into the intersection of business and technology, recently authoring a piece on why the internet browser experience is long overdue for an overhaul....
Episode 452 - Business Models of the Future Knowledge Worker with Hector Garcia 11.08.2023 56:30
Ron and Ed usually wait six months before having a previous Guest reappear on the show. This is one of the exceptions. Our conversation today focuses on a new conference that Hector and his team are developing, Business Models of the Future Knowledge Worker. Hector will share his thoughts and we will have a live brainstorming event around topic for conversation at the conference. Participate live...
Episode 451 - Mishmash 04.08.2023 56:30
In keeping with our tradition of Bric-a-brac, Grab-bag, Potpurri, and Miscellany, Ron and Ed will present their thoughts on some articles and posts on varied topics that require more than just a cursory conversation, but not quite a full episode. You can join in by submitting your latest ideas and topics by sending us an email to asktsoe@verasage.com or on X - @asktsoe.
Episode 450 - Interview with Bryan Caplan 28.07.2023 55:49
Ron and Ed welcome Bryan Caplan, professor of economics at George Mason University. Bryan is a prolific author and speaker on wide range of economic and other fantastically nerdy topics from voting to role playing games. Bryan's substack, Bet on It, has addressed the following topic in the month of July alone: * Cars and convenience * An offer to illustrate a book of his using AI * Abusers giving...
Episode 449 - The Innoficiency Principle with Blair Enns 21.07.2023 54:57
Blair Enns is the founder of Win Without Pitching, the sales training organization for creative professionals. He is the author of two books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He is the co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Best of all, he is the guest on...
Episode 448 - Systems Thinking Made Simpler 14.07.2023 56:11
Join Ed and Ron as they discuss the book William Donaldson, PhD: Simple_Complexity: A Guide to Systems Thinking. Systems are both simple and complex, which contain amazing constructs that one often must marvel. Systems also have a mind and a rhythm of their own. The parts do not exist independent of the whole, and you can't understand the parts without understanding the whole, and the whole is gre...
Episode 447 - Third interview with Tim WIlliams 07.07.2023 56:44
For the third time, Ron and Ed will welcome back Tim Williams, one of the foremost thinkers about professional firm strategy and positioning. Tim thinks deeply about these topic, but has the ability to simplify and communicate complex topics to us and his audiences worldwide. We will also ask him about his thinking with regard to generative AI and the potential impact on advertising and marketing....
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