Ron Baker and Ed Kless
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Author
Ron Baker and Ed Kless
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Episode 496 - MetaConsulting and More 28.06.2024 56:03
Join Ron and Ed as they explore the concepts behind Ed's new venture, the MetaConsulting Academy. Ed developed the idea of a metaconsultant a few years age when he realized that he has spent the better part of his career consulting to people who do consulting. Furthermore, as they explored way back in show 40, We're All Consultants Now. Listen at http://thesoulofenterprise.com/40. They will also d...
Episode 495 - Billing by the nanosecond? Fifth interview with Tim Williams 21.06.2024 56:38
Ron and Ed welcome back for the fifth time, author, speaker, and positioning and strategy guru, Tim Williams. Tim has been doing a ton of thinking (as always) about a productized business model and capturing the value of AI for marketing agencies. His lessons are easily applied to all professional firms. In short, when Tim talks, people (including Ron and Ed) listen!
Episode 494 - Progressives & Anti-progress: Interview with Kimberlee Josephson 14.06.2024 56:04
Ron and Ed welcome Dr. Kimberlee Josephson back to the show for a fourth time. This week they will talk about Kimberlee's latest articles published on the AIER site, including: * Apple's Big Business: Mises is Right, Sen Warren is Wrong * Business Schools Undermine Wealth Creation * Tucker Carlson's Dollar Store Takedown * Lina Khan's Anti-Progress Paradox * Of Moats and Search Engines: The DOJ's...
Episode 493 - Reframing Accounting: Interview with the Brothers Garcia 07.06.2024 55:43
Join Ron and Ed as the interview Hector and Carlos Garcia about their upcoming conference Reframe 2024: Influential Conversations for Accountants. This conference centers on the transformative power of language in reshaping professional identities, corporate cultures, and business models within the accounting sector. Key topics will include the strategic rebranding of firms and individuals through...
Episode 492 - The "Third Rail" of Pricing - More on Price Discrimination 31.05.2024 54:11
Ron and Ed dive deep into the contentious world of price discrimination. They explore how businesses leverage consumer data and market segmentation to charge different prices for the same product, sparking debate over fairness and ethical boundaries. The episode will speak to the pros and cons, highlighting cases where price discrimination can lead to perceived exploitation or savvy business strat...
Episode 491 - Project Management Insights from D-Day 24.05.2024 56:14
Join Ron and Ed for an enlightening episode where we draw pivotal lessons from the extraordinary planning and execution of D-Day, as detailed in the National Review article, D-Day at 80: How the Allies Won at Normandy and Changed History. Discover how meticulous preparation, clear communication, adaptive strategies, and resilient leadership led to one of history's most significant military success...
Episode 490 - Friday Farrago 17.05.2024 55:51
Time once again for another alliterative assembly with a dash of associated assonance as Ron and Ed pull together a patchwork of punditry. In other words, Ron spent a lot of time on planes last week and digested six issues of The Economist and has a few things to say about it. If you want to add to the agenda, use our new question feature at https://thesoulofenterprise.com/questions
Episode 489 - Technology Trends with Greg Tirico 10.05.2024 56:01
In this episode, Ron and Ed welcome back Greg Tirico to delve into the 2024 Tech Trends Report from Future Today Institute, a whopping 980-page behemoth at FutureTodayInstitute.com/trends. The report unveils a groundbreaking concept: the arrival of a technology supercycle, blending AI, biotech, and connected devices to shape a transformative era. Join us as we explore key trends like the burgeonin...
Episode 488 - Wealth's Way: The Wisdom and Wonders of Shareholder Capitalism 03.05.2024 55:40
Thomas Sowell has written that "Profits are perhaps the most misconceived subject in economics." Join Ed and Ron as we explore R. David McLean's superb new book, The Case for Shareholder Capitalism: How the Pursuit of Profit Benefits All. Rooted in mutual benefit and prosperity, shareholder capitalism fosters an environment where individuals thrive. Shareholder capitalism upholds the belief that p...
Episode 487 - Is the CPA shortage a feature or a bug? 26.04.2024 56:11
Much digital ink has been spilled and podcast conversations had about the dearth of both accounting degree graduates and CPAs. In this episode, Ron and Ed will explore the topic including the 150-hour rule, reciprocity, licensure, and what are the possible ways to avert a crisis. If you have any questions about this topic, please send them to asktsoe@verasage.com or post on X and tag @asktsoe.
Episode 486 - Hearth of a Cheetah: Second interview with Magatte Wade 19.04.2024 55:33
Ron and Ed are thrilled to have Magatte Wade back on the The Soul of Enterprise to talk about her new book, Heart of a Cheetah: How we have been lied to about African poverty and what that means for human flourishing. Magatte Wade is a bold Senegalese entrepreneur and unflinching prosperity activist, determined to shape the destiny of her African homeland. In her riveting memoir, she challenges Af...
Episode 485 - Glorious Gallimaufry 12.04.2024 55:53
Well, it has happened again, Ron and Ed's stacks of stuff are bursting beyond their britches, so it is time to trot out some alliterative alchemy to rightly rectify the seriously sticky situation. Okay, enough already. Just sit back and enjoy the ride.
Episode 484 - Scaling New Heights: Sixth interview with Joe Woodard 05.04.2024 55:42
Ron and Ed welcome for an unprecedented sixth time, Joe Woodard. As always this will be a wide-ranging conversation but likely topics include: plussing your offering, why people don't value your offering and what to do about it, the future of CAS, and, maybe, just maybe, Apple Vision Pro.
Episode 483 - Subscription Economy Update - March 2024 29.03.2024 56:04
Join Ron and Ed as we dive deep into the dynamic world of subscription business models. With the landscape constantly evolving, we'll bring you the latest insights and happenings that are shaping the future of subscriptions. Whether it's the introduction of new technologies, shifts in consumer preferences, or innovative strategies companies are adopting to retain subscribers, we've got it covered....
Episode 482 - Subscription-based legal services - Interview with Scott Reib 22.03.2024 56:16
Ron and Ed are joined by Scott Reib who is known as "America's Legal Coach." For the last two decades, Scott is a firm believer that legal advice doesn't have to be expensive or intimidating. His passion lies in changing the way we view legal counsel: from "emergency" situations to "primary care provider" relationships. Scott is shifting this perspective via Access Plan, his groundbreaking subscri...
Episode 481 - Private Equity in Accounting: Michael Breit, CEO, EisnerAmper 15.03.2024 54:53
Join Ed and Ron for our interview with EisnerAmper's Chairman and CEO, Michael Breit, for a discussion of private equity in accounting, including how EisnerAmper's changed its governance structure. We'll also discuss the advantages and disadvantages of these alternative structures, and how private equity will impact the future of firms.
Episode 480 - Leveraging Logic, Unleashing Magic: The Art of Subscription 08.03.2024 56:16
In an engaging email exchange between Ron and Reilly Newman, a Brand Scientist, Reilly shares his insights and challenges while reading the book Time's Up! He is particularly interested in applying the subscription business model to his brand creation business but faces difficulties in transitioning from a consultancy approach to a subscription-based service. Through their conversation, they explo...
Episode 479 - Growth Grief - Guarding against the glitz and glamour of scale 01.03.2024 55:57
Growth for growth's sake is the ideology of a cancer cell, not a sustainable business. Yet, the myth of growth and market share persists. Grow market share! You must be scalable! We are told over and over, and profits will follow. Horse hockey! as Col. Sherman T Potter would say. This week Ron and Ed will share their thoughts on why this pernicious myth does far more damage than good especially in...
Episode 478 - The Future of ERP Systems: Second interview with Aaron Harris 23.02.2024 56:09
What does the future hold for accounting/ERP systems? There is no one better on the planet better to answer this question than Aaron Harris, Sage's Global CTO. Aaron is responsible for Sage's technology strategy and software architecture. He has more than 20 years of high-tech engineering experience in business applications and software development strategies. Previously a founding leader of Sage...
Episode 477 - The Time Tax: The Crime of Stealing Customers' Time 16.02.2024 56:32
Inspired by an article by former TSOE guest B. Joseph Pine II, and James H. Gilmore, Ed and Ron will explore how businesses--including professional firms--can stop wasting the customer's time. Strategies for helping customers save time, and invest it well will be explored.
Episode 476 - The Conservative Futurist: Interview with Jim Pethokoukis 09.02.2024 56:35
America was once the world's dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. But as we moved into the late 20th century, we grew cautious, even cynical, about what the future held and our ability to shape it. Too many of us saw only the threats from rapid change. What caused this to happen? More importantly, what can we do to ch...
Episode 475 - Punditry Punt 02.02.2024 56:00
Unfortunately, our Guest fell ill, and could not join us, but don't worry pros play hurt, so Ron and Ed have called an audible, and will be punting to a pine on some stuff in the stacks.
Episode 474 - The Jones Act - Interview with Colin Grabow 26.01.2024 56:26
On this week's episode Ron and Ed welcome Colin Grabow of the CATO Institute's Herbert A. Stiefel Center for Trade Policy Studies to talk about the Jones Act (aka Merchant Marine Act of 1920) which regulates maritime commerce in U.S. waters and between U.S. ports, oh, and, makes stuff more expensive for all of us while benefitting a select few. You will learn the main reason why food and other sun...
Episode 473 - I Have a Right! Do you? 19.01.2024 56:08
What does it mean to say I have a right to something? In this thought-provoking episode, Ron and Ed will delve into the distinct realms of negative and positive rights, exploring how they shape our understanding of individual liberties and societal obligations. Join us as we unravel the philosophical, practical, and even business implications of these two concepts, challenging preconceptions and f...
Episode 472 - Best Books of 2023 12.01.2024 56:19
In the second of our annual beginning of the year episodes, Ron and Ed will recap their best books of 2023. Many listeners considers this the most expensive episode of the year as their anti-libraries tend to grow while listening. If you have a best book to share, please email us at asktsoe@verasage.com or hit us up with a X post @asktsoe.
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.