Taylor Armstrong
The Solarpreneur
If you're looking to take your solar sales or business to the next level, then you've found the right place. In this podcast, we reveal the tricks of the trade to make it happen in the solar industry whether you're a sales pro, marketer, or entrepreneur. Show topics include online marketing, closing strategy, mindset, filling the pipeline, industry news, interviews, and so much more. Stay sharp and join us every week to increase your income and impact in the solar industry and join the elite force of solar entrepreneurs.
Be sure to visit the podcast's website and support the creator: solarpreneurs.com
Author
Taylor Armstrong
Category
Podcast website
Latest episode
Oct 23, 2026
Where to listen?
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Episodes
REPLAY: How To Survive In Solar When Your Company Disappears - Ruben Ayala 01.05.2026 29:54
A few years back in D2DCon 2023, Ruben Ayala and I had an episode where we went through his amazing comeback story of creating his own dealer after the dissolution of his old company. Driven by the philosophies of hard work, adaptability, and accountability, he makes great points on what leaders should and shouldn't be. CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://cr...
Core 4 Ecosystems of Successful Solar Teams 28.04.2026 15:41
In this episode, we go through what main ecosystems for communication solar teams should employ to improve productivity. Your team needs every avenue for mutual accountability, transparency, and an overall culture that goes beyond hitting numerical quotas. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.co...
Go for the No 24.04.2026 13:54
Usually, we'd never want to hear a "no" from all of our follow-up questions, but what if that was in our favor? This episode is gonna teach you a unique way of framing your questions in sales that provides more agency for the customer. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solars...
From 0 to 500 Deals a Year: Inside a Solar Sales Machine - Riccardo Ricci 21.04.2026 1:16:56
Riccardo Ricci has been back several times on the podcast, but today he's bringing even more revolutionary ways to keep riding through the solar coaster. This episode touches on his experiences amidst volatility in solar, and conquering logistical, physical, and intellectual challenges that would've stopped other people from producing. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifyto...
Downfall of Freedom 17.04.2026 19:32
Have you heard the news? Freedom Forever filed for bankruptcy. In this episode, we break down the rise and fall of one of the nation’s largest solar installers—and the red flags to watch for in any company before it’s too late. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app...
This May Be The One Thing Missing For Your Success 14.04.2026 14:05
Sometimes, the things that can help us succeed are aspects of our self that we've been overlooking. This episode talks about a type of self-discipline that you need to reinforce alongside your usual training. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor https://www...
REPLAY From VP Of Vivint To Investor - Jeff Mendez 10.04.2026 57:29
What is the philosophy of an investor in the solar space? Jeff Mendez and I had an episode a few years ago where he shares his journey from retail to building Vivint and the mindset he undertakes in producing value: not only in his teams but also within himself as he welcomes continued growth. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.co...
Don't Sell Yourself Short When Negotiating 07.04.2026 16:47
In this episode, we'll be breaking down one of my recent sales where me and the homeowners went back and forth as they haggled for a lower price for the deal. This sale was a very important lesson in taking control while putting the customer's interests first. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapie...
Add On System Breakdown 03.04.2026 15:52
This episode is going to break down live footage of knocking on homes with solar, and setting them to pave the way for add-ons. Since they've already been persuaded to go solar, I discuss several key differences you should consider when approaching these homes. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapi...
Golden Door Secrets: How Brandon Burke Made 6 Figures in 2 Weeks (Solar Blitz Strategy) 31.03.2026 55:57
Brandon Burke is on today's podcast to share his journey of finding greener pastures in the solar industry. With belief and commitment to his systems, he started his own dealer and a team that focuses not only on the installs, but has innate understanding of every step of the sales process. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/...
Not Knocking Homes With Solar? Think Again 27.03.2026 14:19
No, homes with glass on the roof doesn't mean someone else has already beat you to it. This episode reiterates the fact that there is still, sometimes even more, value in knocking people with solar, and some things you need to consider during prospecting and the actual presentation. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://...
Remember Why You Do This 24.03.2026 15:33
We will all, inevitably, have that day where we'll start to question our professions in solar sales. This episode gives you a much-needed grounding on your purpose in solar, despite the conviction of other individuals to bring you and your drive to produce down. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zap...
Most Entrepreneurs Get This WRONG About Money (Ryan Lee Explains Why) 20.03.2026 46:15
Ryan Lee makes one of the boldest statements on today's podcast: "retiring in 10 years or less." Breaking free from the traditional bounds of work and how we use our money, he shares several ways on how he makes his money more productive: instilling financial literacy and control. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://cr...
The Most Important Metric To Track 17.03.2026 12:53
Doors knocked might be the most common metric every system has, but there's another measure that makes customer interactions more motivating and meaningful. This episode is going to show you a very simple change to your team's primary metric. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www...
The Most Important Metric To Track 17.03.2026 12:53
Doors knocked might be the most common metric every system has, but there's another measure that makes customer interactions more motivating and meaningful. This episode is going to show you a very simple change to your team's primary metric. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www...
Closing Mistakes You Didn't Know You Were Making 13.03.2026 14:28
Closing is an extremely crucial part of the sale, but sometimes we do things that not only hinder us from closing faster, but also reduce our chances of getting that opportunity with other homeowners. This episode gives you straightforward changes towards making appointments more comfortable and viable for closes. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/...
REPLAY: From Basketball Coach To Closing 300+ In A Year - Stetson Soffer 10.03.2026 49:23
This episode is a throwback to our rich and insightful episode with basketball coach turned sales powerhouse Stetson Soffer. Dealing with every obstacle possible during the pandemic, his hard work has produced not only sales for himself, but for teams of hundreds that he mentors towards productivity and self-growth. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.co...
Use This Technique To Dig Out Objections 06.03.2026 9:43
Whether you're sitting down with the homeowner or just at the door, it is crucial that every possible objection about solar gets resolved. This episode gives you direct strategies on how to probe objections so you can make even more solid presentations. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/...
How To Prevent Permit Poachers 03.03.2026 17:13
In this episode, we go through ways that you can protect your deals from the swooping and unapologetic force of permit poachers. It's time to take control and make sure that the trust that you've built doesn't go to waste from bad actors in the industry. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/...
REPLAY: How To Build Insane Momentum In Solar Sales - Travis Hartman 27.02.2026 53:56
This episode is a throwback to our time with the owner of Momentvs, Travis Hartman. Leading a company through setting-closing, virtual sales, and valuable partnerships with players in the industry, he knows how to turn zeroes into absolute heroes. CLICK HERE: https://apply.solarpreneurs.com/ https://spotifytop10.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https:...
The Return of Taylor McCarthy: Mastering the Art of Selling 24.02.2026 50:43
Yes, Taylor McCarthy is back after years of honing more empowering and intuitive ways to sell and train solar. With his upcoming book "How to Master the Art of Selling 2", we'll catch up with the projects and developments Taylor has done years after his first episode with the podcast. CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://...
Thinking Of Quitting? Listen To This 20.02.2026 13:07
Are you in a slump, feeling midway like solar is no longer the industry for you? This episode is going to give you the real talk that you need to be more resilient and optimistic for what's ahead. CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com...
It's Time To Hold Your Reps Accountable 17.02.2026 14:51
While we can do anything in the world to make productivity happen, what happens when things don't go as planned? This episode teaches leaders healthy strategies to reinforce responsibility and commitment that is extremely needed in the fast-paced solar market. CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor...
Lessons Learned From Blitzing With The Best - Jacob Murawski 13.02.2026 53:51
Jacob Murawski is on today's podcast to give us a peek at his mastery of the blitz model. Working closely with Melissa Romiza, who has been on the show before, they lead a team that knows and consistently iterates upon the fundamentals while maintaining a competitive edge. With this model, they create a team that thrives in a tightly-knit culture and abundance in growth. CLICK HERE: https://apply....
Replay: Becoming An Expert In Referrals And Customer Retention - James Rushing 10.02.2026 41:29
A few years back, we had an episode with James Rushing and his unique approaches to make customers feel more special and involved in the sales process. By tending to intricate things about the homeowner, we produce rapport that goes beyond the transaction of the install. CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout...
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