The Social Strategist

Do you wonder how you can start creating content or have the words on your website and your emails really mean something to one specific person? Well, it comes down to your brand messaging. There is a secret to creating a compelling brand message and I can't wait to share it with you because this changes everything in my marketing agency. I start here always. Today is the first day of the Business...

Do you wonder how you can start creating content or have the words on your website and your emails really mean something to one specific person? Well, it comes down to your brand messaging. There is a secret to creating a compelling brand message and I can't wait to share it with you because this changes everything in my marketing agency. I start here always. Today is the first day of the Business...

You have this new habit: you want to work out, you want to drink more water, you want to eat healthier. So why is it not sticking? Why can't you actually make it happen? I'm bringing on Monica Packer from About Progress and today we are diving into the real reason why your habits aren't sticking And guess what? It's not actually your fault. It's because all habits are not geared towards you. So in...

Is Instagram dying? Should I panic? These are the things we're going to be talking about in today's episode. I'm going to give you some practical, tactical next steps on Instagram strategy, tips for posting, reels tips, and stories tips so you can make sure that you are using Instagram to its fullest. If you want to try Metricool, here is the link: https://my.mtr.cool/JSPNET If you have not signed...

Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how we get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business that we want. Jaime is also very practical and that is why I brought her on because I wanted you to have some practical steps so tha...

Class is in session for the Business Mom School! And I am going to be your favorite professor, Michelle Gifford. In the Business Mom School, tuition is free, but you have to do the work. In this episode, I'm walking you to what the Business Mom School is, what it means for you and your business, and how it's going to help you make money. You can sign up for the Business Mom School starting August...

Welcome to the new Business Mom School Podcast with Michelle Gifford! In this episode, we're gonna be talking about the 10 lies that we are being told as business moms and what you can do about them. The 5 lies other people tell us: 1. "All in" means the same thing to everyone 2. Start with "why" 3. Instagram = business 4. Business motherhood isn't messy 5. All you need is a funnel The 5 lies we'r...

Are you the boss of your business? Of course you are! But what does that mean? Having a boss mindset has meant different things to me over the years, but I think I understand it more now than ever. With my business growing so quickly, I've had to really get a handle on this boss mindset and use it to grow my biz and my team. So in this episode, I'm sharing 6 ways to start thinking like a boss. We...

Your business is growing and now you get to hire someone. You get to bring some people onto your team because you know that's your dream. So, who do you hire? I've had a lot of advice given about this and I've taken some advice. Some has worked out for me, some hasn't. I want to walk you through all of it. I'm going to give you a very real life view of how hiring people works and what you need to...

200 episodes! I'm celebrating my 200th episode of the podcast. And in this episode, I want to break down the things that I've learned over the last 200 episodes and what I would tell myself if I were starting over again. I have 10 things to share with you that I have learned, but one or two of these are going to stand out more than the others to you. Sometimes we need to slow down and to hear the...

I want you to be able to enjoy the summer with your family while also growing your business. It might take a little bit of preparation, but you can batch your content for the summer. It's a lot of work upfront, but there's some peace of mind when you take your business seriously enough to make a plan. So that's what we're doing today. Get a free trial of Descript here: https://www.descript.com/?lm...

Do you wonder if the content you're creating is actually making money? Are you struggling trying to figure out how to create a plan that fits well? In this episode, I'm going to walk you through my step-by-step plan. I want to show you how I actually create a content plan. I use this for me, I use this for my clients, and I can't wait to share with you my 7 steps for creating a content plan that d...

Have you ever created a content marketing plan and just not been able to stick to it? You have this whole calendar or planner where you map out what kind of content you create and then you just never show up and actually create that content. You are not alone! It can be overwhelming to post content because there's so much to do. In this episode, I want to walk you through how to create a content m...

In episode 195, I helped you warm up to TikTok, so now I'm going to give you my beginner's guide to TikTok and how to get started. In this episode I'm sharing 9 things you should do to help you find success on TikTok and have it be a part of your business strategy. Come follow me on TikTok! I'm @iammichellegifford For the month of June, I'm going to be teaching more about TikTok for business on Ti...

It might be time for you to consider TikTok. I've been doing an experiment for the last 3 months to see how fast I could grow my TikTok following. On Instagram, it took me about 8 years to get 17,000 followers. In 3 months on TikTok, I have over 20,000 followers!! I know you're stressing out about TikTok, but I don't want you to stress about it. I want you to enter this conversation with a really...

We've talked about the 7 secret steps to staying consistent, but now I want to give you very specific tools for how you can actually stay consistent. In this episode I'm sharing 3 specific tools that will really change your business. Here are the links that I mentioned in the episode: Monday.com: https://mondaycom.grsm.io/michellegifford223 My Content Planner: https://iammichellegifford.com/planne...

We all want to stay consistent, right? That's our intention, but life, busyness, being tired, and kids can all throw us off course. So what is the secret behind being consistent? As we are heading into summer, I don't want your business to completely get on the back burner. So I'm sharing with you 5 ways to be consistent in your business even when your life is busy. Also, today (May 17th) is the l...

I want to introduce you to some of my favorite people. They are women in business who are in my Money Makers Coaching Group. They are coming on today to talk about their business, some things that they've learned, and to give you their best tips and advice for growing a business. I know we each come into our business at different stages and different experiences. I wanted to choose a few different...

Are you at a point where you know that you want to take your next step? You've been doing things and you're doing okay, but you feel like it's time to do more. In this episode, I'm going to break down how you can take that next step to overcome and to really step into the business and the business owner that you are and need to be. So hang on tight girl. We're ready for you! My Money Makers progra...

One of the biggest struggles that people have as they're growing a business is that they hear what they should be doing, but to translate that into your business can be really tricky. And so you have all of these questions, but you don't have someone that's actually looking at the inside of your business and telling you what you should do. In this episode, I'm giving you a peek into Money Makers....

You want to grow on Instagram. You're spending a lot of time there. You're doing all the work, but are you doing some things that are actually stopping you from growing on Instagram? In this podcast episode, we are going to talk all about that. We're going to talk about the 7 things that you need to stop doing if you really want to grow on Instagram. Join my Money Maker re-launch on Tuesday, May 1...

You know that moment when you realize that you're really doing this, you're really running a business and you are excited to actually make this more than a hobby. I've seen this in my business, I've seen this in my clients and my moneymakers. There's this moment when you decide that you're going to take yourself seriously. So how do you do it? How do you go from hobby to money maker? This episode...

"It's hard to grow on Instagram." "Instagram takes up all of my time." "Selling on Instagram makes me feel weird." I asked you on Instagram last week to tell me how you felt like growing a brand on Instagram was. Most of the words that were given to me were quite negative. So today we're going to be talking about how you can become an Instagram selling ninja because you have a product and you need...

Are you wondering how you can start making more money with email marketing? On this episode, I have Stephanie from Six Sisters Stuff and also from Start-Up Spark. Stephanie and her sisters grew their business from a tiny hobby to a food media empire. Today, we're going to be talking about what email marketing is and how you can use it in your business to make money. First 3 Steps to Start Email Ma...

Are you tired of just posting and posting on Instagram and you don't feel like you're getting anywhere? It's time that we have an audit. We need to look at your Instagram and make sure that you have all of the foundational principles in place so that you can start creating content on your Instagram that is going to really get you followers and build your business. Ultimate Content Idea Bank: https...