Michelle Gifford

The Social Strategist

Business EN ↓ 300 episodes

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

Author

Michelle Gifford

Category

Business

Podcast website

www.iammichellegifford.com

Latest episode

Jul 7, 2026

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Episodes

Ep 184 - The real reason for not accomplishing your goals 07.04.2022

Do you want to know the real reason you're not accomplishing your goal? I hate to say it, but it's all in your head. Accomplishing your goals comes down to how you believe in them. Yes, you need to know stuff and you need to do stuff, but if you don't believe that you can accomplish your goal then you're sunk at the very beginning . In this episode, I'm going to give you a peek into what it's like...

Ep 183 Everything you need to know about Facebook Reels 05.04.2022

Have you heard of Facebook Reels? Well, we should not be too surprised that Facebook is putting reels on their platform because everyone is loving short form content. In this episode, I'm going to tell you what Facebook reels are, how you can use them, and how you should be using them to grow our business. What content should you create? 1. Try the 4 E's: educate, entertain, engage, encourage 2. U...

Ep 182 How to not care what other people think with Lisa Funk from Hand Lettered Design 31.03.2022

Just don't care what people think! Well, that advice is easier said than done, right? We're trying to start this new business or we're putting ourselves out there or we're doing all of these things that are very much in the public eye. And the first thing we think of is what is my neighbor or my friend going to think? And we let that limit us as we're starting and growing our business. Today I get...

Ep 181 Creating a loyal following and profitable blog with Janssen from Every Day Reading 29.03.2022

Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from Everyday Reading. She has a profitable blog, a loyal following, and she's just a joy. I love following her because she is so brilliant at what she does in growing her business. You're going to love this live interview that I did with Janssen. Janssen...

Ep 180 The Motherhood Business Balance: How to do both well with Chynna from Little Mama Shirt Shop 24.03.2022

Have you ever struggled with the confidence to grow your business alongside motherhood? Have you asked yourself questions like: How do I make that balance? How do I follow my dreams? How do I make peace with the desire to have these big dreams while still having babies at home? If you have, then this episode is for you. I am talking with China from Little Mama Shirt Shop and she is the best at tal...

Ep 179 How to navigate current events as a business with Sharon Says So 22.03.2022

We have never had so much access to up to date information about what is happening in the world. This is a new phenomenon and it's also a new phenomenon to have so much influence. So what do we do as a brand when there are current events going on, like a war or social justice issues? Do we speak up? Do we not speak up? It seems like it's a catch 22 and there's no right answer. Well, there actually...

Ep 178 How to set up time saving systems with Ben Tyrrel and Davinci 17.03.2022

Benjamin Tyrrel is one of the founders of Davinci which is the email marketing system that I use. If you're in Money Makers, that's what I run my courses through. We're going to be talking about systems and creating systems that are really smart for your business. Systems mean we're serious and systems are easy to start right now no matter how big or small your business is. You can start implement...

Ep 177 You're Not a Boss Babe 15.03.2022

Have you ever had to make a stand on something on TV? In this episode, I'm going to talk about a stand that I took on TV that I did not intend to do, but that I will firmly stand by. You are NOT a boss babe. You are a boss! What you are doing matters. Your business is important. It is special. It is helping and serving and changing the world. And you are a boss. Here are 4 tips on how you can star...

Ep 176 How to get people to talk about your business (no matter your size) with Heather Dixon Adams 10.03.2022

I'm excited for you to meet Heather Dixon Adams. She is a PR genius and the owner of Choice Media Communications, a PR agency. She and her team have helped launch over a hundred bestselling books. She knows her stuff and she is a personal friend. In this episode we talk about how our relationship and friendship have grown as we have started to help each other in business. Heather also shares very...

Ep 175 My YouTube Experiment 08.03.2022

Do you use YouTube for your business? Well, I haven't very much in the past, but I'm going to start using it this week. And so I want to share with you my YouTube strategy and what you can learn from it. I'm really excited! This is one of those episodes where I'm giving you a peek behind the curtain of what my strategy is and my goals. And this week, I will be giving away $100 gift cards! If you j...

Ep 174 Does taking care of your body help your business grow? With Tracy Pleschort 03.03.2022

In today's episode, we get to talk to Tracy Pleschort. She is a certified life and weight loss coach and we're talking about how taking care of your body, physically and mentally, completely makes a difference in your business life. When it comes to your body, she believes in managing your glucose levels better by managing your hormones, your gut health, and your toxicity which is your body's reac...

Ep 173 How to have confidence to charge what you're worth 01.03.2022

You know a lot about business. You've been listening to this podcast, but how do you get the confidence to move forward? That may be even harder than learning how to post a reel on Instagram. So today we're going to be talking about how to have confidence to follow your dreams. In this episode I discuss the fear of judgement that may be stopping you from putting the price of your product or servic...

Ep 172 How to use a quiz to explode your email list with Kirsten Tyrrel 24.02.2022

In today's episode, I am talking with Kirsten Tyrrel who is a business and marketing expert. She has a ton of expertise on quizzes. Quizzes have been a huge part of my business and have helped my business grow faster than a lot of other things. Learn how to create a quiz the right way and how to use it to create more personal email lists that will in return have much higher opening rates. Kirsten...

Ep 171 The Future of Marketing 22.02.2022

I have a secret for you. This secret is the future of marketing that if you start now, it can really grow your business. What is the future of marketing? It's personalization and automation and having those two work hand in hand so that you can have personal interactions, but almost automated. In this episode I'll explain what this means and how to do it in your business. You can follow Kyrie Claw...

Ep 170 How going all in completely changed her business with Brittney Hanks from Home and Kind 17.02.2022

Today I interviewed Brittney Hanks from Home and Kind. Brittney's Instagram account is full of quick tips and mom hacks that really help you as a mom implement good things. In this episode, we are talking about the decision she made back in 2020 to go all in with her business, how she made decisions, and how that decision completely changed her business going forward. I think you're going to love...

Ep 169 How to grow on Instagram in 2022 15.02.2022

We saw some of the biggest and some of the most changes that we've ever seen for Instagram in 2021. So where does that leave us in 2022? In this episode, I want to break down my predictions for where things are going, what changes are coming, and how you can grow on Instagram. You can follow Alexis Tanner on Instagram: @parentingIRLpodcast https://www.instagram.com/parentingirlpodcast/ Text "Money...

Ep 168 Why being different is your super power with Bailee from Wallaroos Furniture 10.02.2022

In this episode, I get to talk to Bailee from Wallaroos. Wallaroos is a furniture store and while most of the furniture stores across America are having shortages with couches, Wallaroos has managed to keep couches mostly in stock and has grown even during the pandemic. In this interview, I talked to Bailee about how they were able to grow, the secrets behind it, and how her unique approach to mar...

Ep 167 how to have your first $1,000 or $10,000 month 08.02.2022

We've talked about this year being the year of the Money Maker. So let's talk about how you can specifically reach your financial goal, whether that's $1,000 or $10,000 this month, this episode is all about tactical practical ways that you can earn that money right now. The 4 steps to hit your money goal: 1. Commit 2. Brainstorm ways to make money 3. Make a plan 4. Leave room to be surprised If yo...

Ep 166 Chatbooks founder Vanessa Quigley, the Motherhood super power to grow your business 03.02.2022

In this episode, I get to interview Vanessa Quigley. She is the co-founder of Chatbooks, mom of 7, author, and host of The MomForce Podcast. In this episode, you are going to learn about leadership and how Vanessa has grown her business around her core values of strengthening families. And you're going to get some real life behind the scenes of how her business has grown and how her business has c...

Ep 165 Creating content the easy way: My core content code 01.02.2022

Are you feeling like you are being stretched too thin with the kind of content that you're being asked to make? Everyone says you have to post a million times on Instagram, you have to do an email list, you have to do a blog, post to YouTube, all of the things. Well today we are going to debunk all that. I want to talk to you about my Core Content Code. My Core Content Code consists of 4 main poin...

Ep 164 Finding the right place to build your business 27.01.2022

Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions t...

Ep 163 Systems Mean We're Serious, how to make more money with less time 25.01.2022

Ready for the secret that is going to save you time, make you more money, and help you make less mistakes? Well, today we're talking about systems. Systems mean you're serious and they really help you grow your business. I'm talking about email marketing systems, forms, scheduling apps, sales funnels, and other money making systems that you need to have in place in order to "Establish your Ecosyst...

Ep 162 The 5 elements of a Money Making website 20.01.2022

Wouldn't it be amazing if you had a sales team that was working for you 24/7 and you didn't have to pay them? Well, that is what your website could and should be. It is one of the things that can convert clients, even when you're not awake, even when you're not paying attention, and even without an email. In this episode, I'm going to give you 5 elements to a website that makes you money. This is...

Ep 161 How to get started with text marketing (it's easier than you think) 18.01.2022

Texting is one of our favorite forms of communication because it's easy and it's fast, but can you use it for your business? And should you be using it for your business? More businesses than ever are using text marketing to grow and to nurture their audience. And today we're going to dive into everything about text marketing, figure out if you should do it, the stats behind it, and how you can ge...

Ep 160 How to craft the perfect email + Email Marketing 101 13.01.2022

You need an email list. I bet you've heard this before, more than once by more than one person. And you're going to hear it again from me, but I'm going to give you some actionable items, like how to write an email that actually gets opened. I'm also going to catch you up with email marketing: what it is, how to use it, and why you need to do it right now. This episode is all about Nurturing and N...

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