The Social Strategist

The whole goal of your business is to help your customer, but how do you do it? There are a few different ways and these are called customer journeys. So today we're going to be talking about your customer's journey and how knowing this will help you determine how you grow your business, where you put your efforts, and how you can make the most difference in your customer's life. There isn't just...

This is the fun part. We get to talk about the look of your brand and in this episode, we're talking about what they see. What does your brand look like? This is your brand colors, your logo, your fonts. I'm going to show you how to do it as I continue the discussion of Make your Mark in the Money Maker Method. There are three parts to Make your Mark: 1. What they see (Episode 158) 2. What they sa...

We are breaking down my Money Maker Method and are on the very bottom of the foundation of our iceberg, which is "Make your mark" in the acronym M-O-N-E-Y. There are three parts to Make your mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) Today we are diving into "what they say," what makes up your brand, and the 4 P's to good brand messaging...

In episode 156, I introduced my Money Maker Method and today we're going to start diving into M which is Make Your Mark. There are three elements in how you make your mark and build your brand. 1. What they see 2. What they say 3. What you stand for The core of your business is what you stand for. What is your deep why? This can feel a little bit overwhelming to think about and to talk about, but...

I've declared 2022 as Year of the Money Maker. That means that you are going to make money this year, whether you're just starting out or growing, you're going to hit those financial goals that you've never hit before. The Money Maker Method is what I have been using the last few years to help businesses grow and I'm so excited to share it with you. We'll dive deeper in the next few episodes, but...

What if I told you it will only take 5 steps to create your best year ever? Would you believe it's that easy? It is! I'm going to share with you the 5 things I do at the end of the year to help me create a life I love in the new year. These ideas and practices may seem simple. But there is power in simplicity and there is power in these practices. I know that if you spend the time to do these 5 st...

This is a replay of episode 115, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see h...

I am declaring 2022 Year of the Money Maker and to make money, we need to keep track of our goals. I am giving you my free goal sheets to help you reach your goals. If you haven't yet, text "Money Maker" to 951-309-7885 to get my free goal planning sheets and to participate in the Year of the Money Maker. Today I'm walking you though how to use these goal sheets so you can accomplish big things th...

I'm not weird about money. This is a mantra that I have had for the last few years and it has completely changed my life. But sometimes talking about money can make people feel a little bit weird. The truth of the matter is, if you feel called to this business and it's what you should be doing, then making money matters. I also have some big things coming up for 2022. I'm declaring 2022 as the yea...

Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-things-you-can-do-for-your-biz-in-december/

I can give you a lot of tools about running a business, but unless you believe that they're going to help, or that you can do it, then we're sunk before we start. Today I'm talking with Ceri Payne who is a life coach who helps women get organized and accomplish their goals in all roles of their lives. This includes business and motherhood. With the right mindset and the 4 steps she shares, you can...

I say this a lot - you have a divine responsibility to stand up and speak out. I want to make sure that you have a case for it. That you can wrap your mind around it and that you can feel the feels about it and really get on board. In this episode, I share 5 things that I want you to know and to think about. We have each been given different talents and gifts that have governed, guided, and helped...

Have you noticed all the major changes from the social media platforms lately? It's crazy! I'm here for it all. But I know as a business owner, we rely a ton on these platforms to grow and advertise our businesses, so it can sometimes feel overwhelming as the changes keep happening. In this episode, I'll share with you the 3 questions I ask myself to help me stay calm in the midst of constant chan...

I usually don't share a ton of detail on my journey to how I got to where I am now, but I think it's important for you to know in this episode! Tune in for this rare and special opportunity to feel all the feels with me in finding your place in life and pivoting and growing the business you were called to do. I believe women who know who they are and are brave enough to stand up and speak out abou...

Pinterest is one of the best tools to making business built to last. I'm amazed at what it has done with helping spread my brand to people like you who are interested in my content! If you're thinking you use Pinterest all the time for saving decor ideas or dinner recipes, you are right! But you also can use it very strategically as a business owner to help spread your content and brand to more of...

You're blogging. Now, what? Or maybe you aren't blogging yet and you're not sure where to start. First thing you need to know: Wordpress is the best site to use for blogging. It has the best tools in order to help your content get seen on multiple platforms. Along with that tip, I share 7 steps to getting your blog post seen and you don't want to miss these! It's time to spend a bit more time on t...

Have you been feeling like you want to start a website, but aren't sure what next steps to take? This episode is all about why you should have a website and why you haven't created one for your business yet. There's plenty of doubts that run through your head when thinking about making your business legit with a website, but those doubts do not come from a place of strength or power. I know they'r...

What systems do you use to make your business run smoothly? I have 5 systems/tools that I can't live without. These 5 tools have helped put systems in place that keep my business organized and my bank account full! When you're a growing business, the more systems the better. There's so much to keep up on, and finding automated systems is the best thing you can do for yourself and your company. If...

Have you listened to "The Facebook Files" by The Journal yet? WSJ put out 4 episodes where they deep dive into 4 different issues within Facebook and Instagram. Check out my thoughts on the episodes and what this means for your business. Putting all your eggs in the social media basket is not a wise choice. I've been saying this for a while now, so I wasn't surprised when I heard these 4 episodes...

How are you doing business mama? No matter where you are in your business, you are doing things your future self will thank you for. Lately, I've been reflecting on my business journey and what I would tell myself when I was first starting out. Here's my 7 lessons to little momma Michelle that you will want to hear too. Join my text list: Text "reels" to 951.309.7885 Website: https://iammichellegi...

Are you not sure how to prioritize your time between motherhood and business? Then you are going to love this episode with Christy Wright. In this interview, Christy answers how to know what to put in your life, what to take out, how to build a business with God's help, and how to let things go. Christy recently wrote a book called Take Back Your Time - The Guilt-Free Guide to Life Balance. Throug...

What mistakes are you making on Instagram? Here's 3 mistakes I realized I was making and tips on how you can avoid doing the same! Plus, I have my 3-step process on how to batch reels. These 3 steps will make you feel like making reels is a breeze! Text "Instagram" to 951.309.7885 to get on my text list and get lots of free content to help grow your business! Instagram: https://instagram.com/iammi...

How do you let God be your business partner? Tune in to hear the 3 ways you can let God be more involved in your business and WHY you should! In my 15 years of business, all of it has been God-driven. I love that feeling of succeeding because I know I'm serving how God wants me to and am in a place where God can use me to make the world a better place. If you want to feel that energy from working...

Want to do my 30-day Instagram Experiment with me? I recently created a new Instagram account @michelleteachesinsta and I'm going to see if I can grow this account faster in 30 days than my main Instagram account has grown over the past month using 3 strategies. Tune in to find out what the 3 strategies are! If you want to try out this experiment with me, follow these next steps: 1. Follow my two...

Are you feeling frustrated with Instagram from time to time? I know, I know. Sometimes it doesn't seem fair, but I've got the 3 secrets to how you can use Instagram to your advantage. Check out the 3 reasons why you're not growing on Instagram and what to do instead. Ready to grow on Instagram? Text "money maker" to 951-309-7885 Instagram: https://instagram.com/iammichellegifford/ Get the full pod...