The Social Strategist

Have you heard? Instagram is changing to a video sharing app. Don't panic. You don't have to do all video, but it's a good idea to try some video out--like reels. 3 Reels You Can Do Today: 1. Fast Motion 2. Teaching Something 3. Reinvent Listen to the episode to find out how to create these three reels! Rock the Reels Challenge: https://iammichellegifford.com/rockthereels/ Instagram: https://insta...

How are you feeling about Instagram right now? Is it working for you? If you ever feel frustrated with how Instagram works, this episode is for you, sister. I break down the three algorithms Instagram has: - The Feed - The Explore - The Reels Instagram has an equation for each of these three tools and once you understand them better, you can use them to spread your brand and turn your business int...

This episode is a hard conversation! Are you ready? I had to bring this up because there's so many people out there trying to make running a business sound way easier than it is. Running a business is HARD. And if it feels hard then you are doing it right. Here are the 5 truths you need to know about running a business. Instagram: https://instagram.com/iammichellegifford/ Money Makers: https://iam...

Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-a-killer-instagram-live/

Did you hear Instagram is paying you to go live? It just released a new feature called Badges, where if you use them, you will get paid for it. What! Yes, it's real. (I double checked with my lawyer.) Badges are a way for you to make money from your audience every time you go live. If you enable badges on your live, your viewers have the option to purchase 1-3 stars through your video. Instagram i...

Are you wondering about creating a membership for your business? There's so many benefits to having one, but there's 3 I will share with you: 1. Consistent Income 2. Deepens my connection with my audience. 3. Strengthens my community where my people can collaborate with one another. My Money Makers membership program is through the app, Channels, created by Marco Polo. I love it so much better tha...

How confident do you feel about your brand? How clear is it so your audience can understand how you serve them? If you want a little more confidence and clarity in your brand, you've come to the right place. In this episode, I'll go over the 5 steps on how to create a killer brand from start to finish that will help you create a business built to last. These same five steps are what I use for my c...

Listen to this special episode with my dear friend Mackenna Rowley, owner of Piep. She took this family-owned business and made pivot after pivot, turning it into her dream business. Find out the effects Covid had on Mackenna's business and how she kept moving forward even when she wasn't sure things would work out. There were moments where she wondered if they would reopen, but she kept. moving....

Are you tired of not knowing what to post on Instagram? Or not knowing what to write about on your blog? Good news, my Core Content Code helps you learn how to blend the two together where they help each other and turn your business into one built to last. Step 1: Choose your core piece of content. Step 2: Choose your secondary piece of content. Step 3: Stretch the content onto social media. Step...

Have you heard of my Iceberg Principle yet? I've talked about it before, and it's on my Instagram and website. It's this principle explaining the 5 layers of your business. If you have these 5 layers, or follow these 5 steps it'll help you create a business built to last. 5 Steps to Spending Less Time on Social Media: Step 1: Know Your Brand Step 2: Customer Journey Step 3: Email List Step 4: Webs...

3 Lies to Stop Telling Yourself Now: 1. I can't be a good mom and run a business. 2. It's selfish to do the things I love (like run a business). 3. My little business isn't that big of a deal. These are all lies and they are keeping you from reaching your business dreams! In this episode, I'll teach you how to stop telling yourself these lies AND to replace them with the three pillars you need for...

Are you feeling burnt out? Are you tired of showing up on Instagram every day in order to make money? Are you ready to make a business shift but not sure what next step to take? Biz sister, I'm here for you. Find out what shift you need to take to have your built to last business. 3 frameworks you need to build a business that lasts: 1. Confidence in your role as messenger and clarity in your mess...

Would your business survive the Instagram death test? Seriously, if Instagram were to go away, would your business survive? Would you still have a way to make sales, talk to your followers, or get new customers? I want you to build a business that will LAST. I'm releasing my Built to Last Bundle that will give you tools you need to sustain your business. You can get this bundle at www.iammichelleg...

Do you accept what your dreams are? In this episode, I talk about how important it is to know what your dreams are and accept how big they are. Once you accept that, you become your own best cheerleader and there will be nothing holding you back. Text: "blogging" to 951-309-7885 to get your free blogging checklist! Mark your calendars! I am releasing my Brilliant Content Bundle on March 24. Listen...

Find out my top five reasons why you need a blog to run a successful business. I've been doing this for years, helping other people blog, and have even experimented with blogging just for fun to see what would happen. Blogging WORKS and I tell you all about how it does in this episode. Instagram: https://www.instagram.com/iammichellegifford.com/ Get the full podcast show notes and transcript here:...

If you've been in business for a while, chances are you've had your fair share of hard conversations, or avoiding hard conversations. Am I right? Hard conversations are just that, hard. But with my five steps I teach you in this episode, you'll learn how to make your hard conversations easier. They don't have to be awkward, personal, or dramatic. Sometimes corrections need to be made and that's OK...

Is collaboration included in your marketing plan? Do you know all five types of collaboration? Do you know the first thing to do when wanting to collaborate with another brand? All of these questions are answered in this podcast episode and more! Join me to find out how you can start collaborating with other brands and how to grow your business. Follow me on Instagram: www.instagram.com/iammichell...

Do you have some goals in mind but lack the self discipline to accomplish them? I've been there. I decided to sit down and think about what was keeping me from reaching my goals and how to fix it. Listen to this episode to find out my 5 steps to accomplish massive goals in a short amount of time. I give you my five-step list and other tips and tricks to complete them effectively. Join Money Makers...

Have you ever felt stuck? You want to move forward and you have all of these fantastic ideas, but you just can't seem to take the next step? I've felt that way too. Listen to my podcast episode to find out the three steps to take to get unstuck. If you're wanting some extra support along the way, join my Money Makers group: www.iammichellegifford.com/moneymakers Follow me on Instagram for daily ti...

In this episode, I'll be talking about what we're doing wrong for our brand and how to fix it. I believe in your message. I believe in your business. I believe in your brand. I teach you how to get to a point where your followers know exactly who you are, who you serve, and what you want from them. Get the Content Bank Guide by texting "content bank" to 951-309-7885. Follow me on Instagram @iammic...

Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 314k in just four months. Tune into this episode to see just how she did it and to see how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business How much of YOU should you put in your business What to do when you go through a period of rapid growth How to use In...

In this episode I will teach you how to make money as an affiliate, how to bring more of yourself into your brand, and more. Take a listen and then go to www.iammichellegifford.com/moneymakers to sign up! You shouldn't have to figure out this business thing alone. I am here for you, and we are here for you! Go to www.iammichellegifford.com/blog/ for the blog post on this episode. Follow me on Inst...

Are you ready to take the next step to grow your business, but not sure what that next step is? Are you tired of feeling behind on your business goals and confused about which business strategy will work? Listen to my episode about how to get the answers to these questions. I talk all about my group coaching program, Michelle's Money Makers. If you're ready to grow, we want you here. Check out the...

Check out Michelle's top 3 trends to do to help your business grow in 2021. Are you ready to take the next step to grow your business? Join Michelle's Money Maker's group to get the answers and support you need. www. Iammichellegifford.com/rockthereels Join Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/h...

Meet Olympian, Keynote Speaker, Author, and CEO, Noelle Pikus Pace and find out her three tips to staying focused on your goals and being more present in your life. You can check out her website here: https://www.noellepikuspace.com/ Also, if you're wondering what your content plan is for 2021, sign up for my content challenge! Text CONTENT to 951.309.7885 to sign up. You can also visit my website...