The Social Strategist

Are you a small business who wants to start working with influencers and you're not sure how, and maybe you don't have a huge budget to do it? In this episode, we're going to talk about influencer marketing, why it's important, why you need to start doing it, and what you can do right now to start working with influencers to get your product in front of more people. If you really want to stay up t...

In this Marketing Minute, we're going to be talking all about the Pinterest updates. This is going to affect your strategy going forward in 2023 and beyond. I'm also going to talk about how you can repurpose your Reels to 5 different platforms. You need to do this so you are stretching your content and aren't missing out on greater impact. Tools I mentioned in this episode. My Pinterest Course: ht...

"The bird is free." Those are the famous first words of Elon Musk right after he took over Twitter. Since Musk took over a couple weeks ago, Twitter has had trouble after trouble as he tries to make big changes. In this episode of Monday's Marketing Minute, we're going to be talking about what actually is happening so that you can be up to date, what you need to know, how this really applies to yo...

In October, Taylor Swift released her album and it broke so many records. Then this week she opened up her tour dates and it is selling out! People are lining up to pay more for tickets than they ever have. So how is she able to do that? In this episode, I'm going to be talking about how you can steal Taylor's marketing strategy and use it for your business. My new planners are launching tomorrow!...

Instagram has changed. Have you noticed? If you're like many of my clients, they're realizing that there has been some fundamental changes in Instagram and social media as a whole. And if you are trying to plan in 2023, then you need to understand what these changes are and how you can use them to grow your business. In this episode, we're going to talk about the 6 best things you need to be doing...

Instagram is finally giving us features we've been asking for and new ways to make more money. Pinterest is adding Takes and TikTok is taking on every other social media platform. We're going to be diving into those and more in this Michelle's Monday Marketing Minute. Make sure you subscribe so you don't miss a Marketing Minute Monday! Join the Marketing Minute email list by texting "marketing" to...

We're doing things a little bit different this week because I want to start doing Mondays where I post the marketing updates that are happening all the time. There's a lot of things that go on with social media. Whether that's Pinterest, Instagram, TikTok, blogging, YouTube, and all of the places where you are getting your content and you're creating content, there are updates that you need to kno...

Are you whispering in your business and wishing more people could hear? Well, my friend, you need to turn up the volume. In this episode, I'm talking about what it takes to actually turn up the volume in your business with actionable steps that you can do now to get more ears on your business. Listen to episode 208 to learn more about the 5 Pillars of Brand Messaging https://soundcloud.com/user-14...

For the past three months, I've had a goal to do a pull-up and I'm almost there! I've been going to the gym and weightlifting for the last year and I have learned a lot about myself. It was my birthday last week, so I have been thinking about what I have accomplished in the last year and what I'm most proud of. In this episode, I'm sharing 7 life lessons I've learned from a year of lifting weights...

In this episode, we're going to talk about where I'm spending money to run my business. I'm a mom to five kids and I have a big team that is driving this business forward. There are some tools that I am very passionate about investing in because they make my life and business so much easier and more profitable. I'm going to talk about the ones I use, why I use them, and I hope that you choose a co...

Is Instagram still the best place for you to grow your business? While we've been talking a lot about Instagram in recent episodes, I really want to dig a little bit deeper and discuss where you should be building your business in order to get long-term success. I love Instagram, but we shouldn't put all of our eggs in that basket. In this episode, we're going to talk about the baskets that you sh...

What's the best way to level up your business? Joining my Money Makers Coaching Group. When you join Money Makers, you get access to all of my courses, access to my community of women just like you who are growing their business, and you also get access to coaching twice a month. 2023 is coming quickly. How do you want to start next year? Do you want to start it with power, direction, and strategy...

This is a special episode. I'm going to let you in on something I do twice a month with my coaching group Money Makers. Money Makers is not only coaching, but you also get access to all of my courses and community. Twice a month, I meet with my Money Makers and I coach them on a specific topic and then they are able to submit their questions. They can ask anything about their business and I answer...

Have you ever wondered if you had a business coach and if you had a community of people who really were there to help you with your business, would you be able to grow your business further? I have a coaching group called Money Makers. It opens for enrollment twice a year and will open on October 18th. So in this episode, I brought in some of my Money Makers because I want you to hear who they are...

Are people really growing on Instagram? Who are these people and what are they doing? In this episode, I'm going to walk you through the people who are actually growing on Instagram. We're going to break down their strategies and see how we can apply these strategies to your business so that you can use Instagram to grow your business and make you more money. Join Business Mom School by texting "B...

Do you have followers on social media, but you're frustrated because those followers have not turned into dollar signs? You're not alone. There's a lot of people out there who are good at getting followers, but not necessarily good at making money. In this episode, we're going to walk through what you can do to actually start making money from the followers that you do have. You don't need more fo...

Are you worried that you're creating all this content and people aren't actually watching or listening? If you're feeling like your engagement or your views are down, you probably need to work on your hook. Listen, with social media becoming more and more of a search engine and people looking at social media for valuable content, we need to get better at hooking people into our content so they act...

At the beginning of Business Mom School, I sent out a message and asked what you are struggling with the most. There were a few people who talked about marketing and there's a few people that talked about social media, but overwhelmingly, the things that you're struggling with is how to show up consistently. I get this because as a business mom, you always have interruptions. In this episode, we'r...

You want to grow on Instagram. You are waiting and hoping and praying for your Instagram reel or post to go viral. Well, is your Instagram account ready to go viral? In this episode, I'm going to walk you through the steps you need to go through to make sure that your account is ready. I don't want you to just have one post that gets you a bunch of followers. I want you to know how to turn those f...

Is blogging dead? Can you really make money from a blog? And how are you supposed to really grow this business with little kids around? I cannot wait for you to hear this interview with Camille Whiting from Friday We're in Love because she's a dear friend and she's also just a really brilliant business woman. Camille has been doing this for a long time and in this episode, she is talking all about...

Email list. You've heard about it. You know you should be using it more. You know you should be using it better, but it feels too exhausting. Or maybe you're wondering why your email list isn't growing. In this episode, I'm going to walk you through the basics of email marketing, why your email list isn't growing, and what you can do about it. Here are 3 email marketing providers I recommend: Flod...

Vlogging. Have you ever heard of it? Vlogging is an amazing way for you to grow a business. It's where you take videos of your day to day life and you can make money doing this on YouTube. So in this episode, we are talking to Bre Miller. She has been doing vlogging for a really long time and she's going to help us know how we can get started. Bre shares YouTube tips, ways to make money on YouTube...

Think of all the places that you show up online, do you have a consistent brand style? Do you have a style guide? If not, you are wasting time and money. In this episode, I'm going to show you how to get a style guide and why you need it right now. Use the promo code "podcast" to get $50 off a designer brand bundle. https://iammichellegifford.com/branding-packages Get trending graphics and templat...

YouTube. Are you using it? Do you want to use it for your business? In this episode, I'm talking to Kristen Hill, who is one of the Six Sisters. Kristen is over their YouTube Channel and she has grown it by hundreds of thousands in the last little while. Kristen is going to share with you how she did it and how we can get started. I can't wait to have you listen to this episode because it complete...

YouTube. Are you using it? Do you want to use it for your business? In this episode, I'm talking to Kristen Hill, who is one of the Six Sisters. Kristen is over their YouTube Channel and she has grown it by hundreds of thousands in the last little while. Kristen is going to share with you how she did it and how we can get started. I can't wait to have you listen to this episode because it complete...