The Social Strategist

Do you ever create a ton of content and maybe you got a few likes and a few new followers? But you wondered, how is this actually growing my business? We're going to dive into crazy acronyms like KPI and analyze a couple of my posts so that I can show you how to determine what is working and what isn't. Last year around this time I had 15,000 followers and now I'm at more than 145,000 and I am gro...

I often get asked, "how do you do at all?" That comment used to bug me. I would shrug it off, but the longer I'm at this marketing business game and the longer I'm a mom, the more I realized that I do have systems that help me run a business, stay home with my kids and keep everyone fed. And the laundry, well, mostly done.  In this episode, I'm pulling the curtain back about what I do in my home,...

Want to know my 90-day Instagram growth strategy? Today, I'm sharing my goals with you, and what I'm doing to achieve these goals. I'm going to break down what my team and I did in order to make a strategy for the next 90 days. It's easier than you think! We're talking about analytics, story strategy, current events, and how to map out your content two weeks at a time. Learn how I grew from 18,000...

Have you ever had an Instagram expert tell you one thing and then another Instagram expert tells you something else? It can be super confusing when they contradict each other. I know you feel frustrated when it comes to Instagram. Today, I want to give you the tools to discern if who you're following is someone worth following. Metricool is one of my favorite tools that helps you go deeper into yo...

Are you a blogger or do you use a blog to build your business? You've probably heard all of the talk about AI coming and Google making changes. You're might be a little panicked. I hear it from my clients and friends. In this episode, we're going to walk you through seven steps that you can take today to make sure that you are gaining traffic and making your blog more and more profitable, even in...

You know you want to grow a following on Instagram, but what about taking your Instagram followers and turning them into email subscribers? How do you do that? And why should you do that? In this episode, I'm going to share with you the way that I'm doing it and fitting it into my strategy. Not only am I getting engagement on my posts, but I am also building my email list as I'm going. It's easier...

Do you know the best place to sell on Instagram? It isn't in your feed. It's not in your reels. It's actually in your stories. Stories are Instagram's secret weapon. No one can touch stories. Today we're going to be talking about how you can make it, your secret money maker. Learn from the master of stories, Sharon Says So on a previous episode of my podcast: https://soundcloud.com/user-147201608/...

What if you had 15 minutes to talk to Instagram and get your questions answered? That's exactly what happened to me. Instagram called, and I picked up. In this episode, I'm going to be telling you everything I learned. These are very tactical, practical things that you can start implementing into your Instagram strategy now that are going to make a big difference. I found out how many hashtags you...

Do you wonder if you can still grow on Instagram? In the last 10 months, I have gone from 18,000 followers to 109,000 followers. And we're still growing every day. In this episode, I'm going to tell you how I did that, and also introduce you to this new podcast title, The Social Strategist: what it is and what you can expect. I'll teach you all the best tips for growing a following on Instagram, a...

There is so much power in learning how to speak, to teach, to be on stage, and to communicate clearly. I asked my friend, Lisa Valentine Clark, if she would do a podcast interview because she is one of my favorite speakers I've listened to. She really is masterful at crafting a speech that moves people to action. I'm excited for you to listen to this episode because whether you're speaking for bus...

In this episode, I get to talk to one of my good friends, Brooke Casanovas. Brooke put together the mastermind I just did with Susan Peterson, Brittany Ratelle, and Veronica Romney and she is a master at sales. If you've ever been scared of selling or you don't know how to go into a sales call and you want practical tips in order to be successful at that sales call, then this is for you. This is j...

Stop doing these 11 things on Instagram if you want to grow! I'm excited to get into this because Instagram keeps changing and there are some things that we used to be doing in the past that we should not be doing anymore. Join my coaching group Insta-Money Makers for coaching, content, and the best community of business women around: iammichellegifford.com/instamoneymakers See the full blog post...

When I first started my business, I didn't realize what being the head of a business was actually going to take. How much emotional, mental, and physical strength it was going to take to grow a business. Today I'm sharing my interview with Bonnie, the owner of Hey June. In this episode, Bonnie gets raw. She gets real about her journey and what it's taken to get where she is right now, and it's dif...

Everyone is talking about a recession and that's getting everyone to panic a little bit. So what does this mean for you and your business? In this episode, we're going to be talking about what you can do about it and what I would prioritize right now. Watch my free webinar and plan a year's worth of content in 1 hour! https://iammichellegifford.com/contentcalendarwebinar Join my coaching group Ins...

What does it feel like to completely disrupt the fitness industry? To get the criticism of the fitness industry? And to change the lives of millions of women? Today I'm talking to Emily, who is one of the founders of High Fitness. If you've ever been to a high fitness class, you know that you will always leave exhausted and completely happy because it is that fun. Today we get to dive into the ori...

In the last few weeks, I have been growing my Instagram account faster than ever and today I'm going to introduce you to my Instagram Growth Formula. It is the formula that I've been using to grow on Instagram and it's what I've been teaching my Insta-Money Makers in order to grow their account. My Instagram Growth Formula is a 3-2-1 method that is going to change how you do Instagram. Join my coa...

You are going to love this interview with Brooke Romney. Brooke is a bestselling, self-published author and we are going to take a look behind the scenes of how she got to where she is right now. She's going to share with us her secret to growing a safe, supportive, and a huge Instagram community, how she self-published her books, as well as some business advice. If you are starting, growing, or s...

In this episode, we're doing something that I've never done before, but it's going to be so good. Today my friend Mackenna will be interviewing me! Mackenna is my best friend and she is the girl I go to when I'm trying to figure out business stuff. Mackenna works at Happy, Happy House Plants as the head of growth. We've been in each other's businesses for quite some time so this is going to be a g...

As a business owner, I have learned that I can't muscle my way through everything. My success often comes down to the thoughts that are in my head. What I found is as I'm growing my businesses, every time I level up and I'm trying to do something bigger, I have to not only do the physical work like content creation, but I also have to do the mental work in order to actually get it done. In this ep...

This is a replay episode, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see how her...

In this episode, we're going to talk about how you can specifically reach your financial goal, whether that's $1,000 or $10,000 this month. I have some tactical practical ways that you can earn that money right now. This is information you'll want to have as we enter the new year. The 4 steps to hit your money goal: 1. Commit 2. Brainstorm ways to make money 3. Make a plan 4. Leave room to be surp...

Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from Everyday Reading. She has a profitable blog, a loyal following, and she's just a joy. I love following her because she is so brilliant at what she does in growing her business. You're going to love this live interview that I did with Janssen. Janssen...

Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions t...

This is a special replay of my episode with Brittany Hanks. Brittany Hanks is the founder of Home and Kind. She is one of my favorite people. She is straightforward, honest, and she is well, kind. In this episode, we dive into her business and how she made the no-nonsense decision to go all in and how that made such a big difference in her business and really her life. This is one of those episode...

Can you believe it? 2023 is just around the corner and we are going to be talking about goals because January is coming up. I love a good goal setting session and so that's what we're going to be doing today in this podcast. Make sure that you have a pen and paper because I'm going to be asking you a lot of questions so that you start thinking and really envisioning what you want your next year to...