The Social Strategist

Instagram genius, Taylor Cannon, shares the story of how she and her two business partners, Ashlee and Linley, fought to partner with 100-year-old company Stanley-PMI to resurrect and reimagine their discontinued 40 ounce Quencher. They took a product that was traditionally marketed to an outdoorsy, mostly male customer base and said, "let's make your durable, high quality, hardworking cup in a pi...

In this episode, I share my secrets for what it took to land a spot teaching Instagram onstage alongside Richard Branson, Daymond John, and Ryan Deiss at the number one event in the US for the AI driven marketer: the Traffic and Conversion Summit in Las Vegas. The steps to get there are simple, but consistency and a little discomfort are key to making it work.  Say "yes" to the hard stuff Invest i...

In this exciting episode, Dustin Riechmann of 7 Figure Leap shares example after example about how your network is your net worth. Developing relationships with others is a key strategy to business growth. Dustin teaches how guest podcasting will create win-win-win scenarios for everyone involved. As you speak on a podcast, you will gain exposure to your target market with little effort; the audie...

Being successful on Instagram isn't achieved just with luck. We can take some very specific steps to achieve the goals we want! Follow along as I share the strategy we implemented with one of my clients that earned her 300k followers of her target audience.  Steps include: getting very clear on your niche, understanding your brand voice, identifying your proven content funnel (how people go from f...

In this episode, we're going to be talking about some mindset shifts that will allow ourselves to claim the identity of CEO. We discuss some practical, tactical things that you can do today to stop holding yourself back to being just a hobby business with a social media following into taking control as CEO of a money-making, successful business with a large following whose needs you meet. We will...

Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how to get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business we want. Jaime provides several practical steps you can take now, so that you can make changes today.  "One of the biggest missteps...

Brittany Hanks of Home and Kind shares about her exerience of making the no-nonsense decision to go all-in on her business. She highlights how she made her business grow and thrive by having a mindset shift of considering herself a CEO, outsourcing responsibilities, and creating the work-life balance that served her best. You can find Brittany on Instagram @homeandkind , on her website at https://...

I'm sharing this one again because it's one of my personal favorites and one of my top listened to interviews. Get ready to take notes, because it's a good one! Enjoy my interview with Sharon McMahon from Sharon Says So. Sharon grew from 14k followers to 400k in just four months. See just how she did it and how her strategies can work for you. In this episode, we talk about: How to build brand eva...

2023 is coming to an end! I t's been a pretty massive year for me in growth personally and professionally a nd I'm excited because the things that I learned this year are going to help you in your business!  I'll walk you through the changes and what I did to make them happen. Sign up for my weekly trending audio emails  HERE .  Join  Insta Social Society  today for monthly trending audio, content...

There is so much tied up in how we feel about money and making money. In the previous episode , I interviewed Sarah Young, who helps women figure out how to manage their money. In this follow-up episode, I want to talk about how you can step into a new identity relating to money. Let's talk about how you can become someone who makes the kind of money that you want to make and own that identity!  Y...

Today I'm chatting with a super-savvy business woman named Sarah Young. Sarah is the CFO for Young & Co. , an online business where she and her team provide tax and accounting services for business owners. We're talking about how to build more wealth for the future and keep more of your hard-earned money. We'll also delve into current events and empowering women so they take more ownership of thei...

2024 is coming and I'm sharing my predictions for how social media is going to change in the New Year. I'll give you several areas to focus on in your business so that you can achieve those goals you've been working toward. Whether you've got 100 followers or 150,000, these strategies can apply to you and your business. We'll talk about how social media can function as a search engine, why people...

Today I'm doing a deep dive into my last episode with email marketing expert Zack Zeller. We're talking about how being specific about who you serve can actually help you attract more customers, not fewer! We'll also teach you how to turn those followers into email subscribers. And figure out the best way to segment them so they're ready to buy when the time is right. I love using Many Chat to aut...

I'm excited to have my friend, email marketing specialist Zack Zeller on the podcast today. We are in a mastermind together and I have learned so much from Zack! He's sharing the 3 reasons people skip over your emails and how to send emails when your audience is actually ready to purchase.  You can find Zack at zackzeller.com and learn how to Double Your Email Sales with his simple tips. Find him...

If you tuned into the podcast on Tuesday , you'll know that Helen Morrison was able to breathe new life into her family's 100-year-old business, Frownies, with the power of social media. Today I'm breaking down what we learned from Helen and how the power of a personal brand can help give your business more recognition. We'll also learn how negative comments can actually help you! You can find Hel...

Learn how Helen Morrison breathed new life into her family's century-old business with these Instagram tools! Helen is the face of Frownies, which sells facial patches that are an alternative to botox. The business has been around since the 1890s, but only recently came into the spotlight through social media. Helen has used her personal touch to skyrocket her followers, 4x her revenue, and help b...

When was the last time you sat down and actually thought about what you want? Is your business going in the direction that you want it to? So often women become "accidental CEOS" and don't take the time to figure out what they truly want - for their business, as well as for their personal life. I'm breaking down what we talked about with my business coach, Natty Lewis, on Tuesday's Episode 265 . I...

I'm bringing out the big guns today with my friend, Natty Lewis! Natty has been my coach for the past year and has helped me find my vision and not be afraid of going after what I really want. I'll give you a sneak peek into how her emotional IQ coaching works and how it's been a game changer for my business as well as my personal life. Natty Lewis is a motivational speaker and has worked in sales...

In our last podcast ( Episode 263 ), I interviewed my friend Janssen from Everyday Reading about how she is growing her business on Instagram. I'll walk you through her best tips for making content that your followers will love and that you will love making! Hint: Keep it simple. Janssen Bradshaw shares book reviews and tips for getting your kids to love reading on her blog, Everyday Reading . She...

Do you wonder who is actually growing on Instagram? Are you looking for real-life tips on how to engage your audience? Today I'm talking with my friend Janssen Bradshaw from Everyday Reading. She's sharing her strategy for growing a community on Instagram and driving her audience back to her blog.  Janssen shares book reviews and tips for getting your kids to love reading on her blog, Everyday Rea...

In the last interview with John Meese ( Episode 261 ), he gave me some advice. We did a breakdown of my business and the products I offer. So here's a little sneak peek behind the scenes of what John recommended and how I implemented some of it in the last month. I'm here to help your business grow. My business isn't perfect. I'm learning and growing all the time, just like you are. This episode i...

I'm excited to introduce you to one of my friends, John Meese. He is brilliant and we are in a mastermind together. In this episode, he's going to use me and my business as a case study to talk about what changes he would make to my digital product suite. John Meese helps smart professionals turn their wisdom into wealth by building a thriving online education business. He is the author of two boo...

Black Friday is only four weeks away! Are you ready? Do you have a plan for what products you are going to promote? It's ok if you don't yet. I'm here to help! I'm sharing my four-week plan of what you can do now to make sure Black Friday goes off without a hitch. We'll go over what steps to take and how to nurture your audience now so that they're ready to buy when Black Friday comes. Hint: you'r...

Have you ever been stuck in a spiral? Something goes wrong in your business and you just start spiraling and suddenly you don't even want to show up anymore. You don't know why you're even here. And why did you even start? I've been there many times. In this episode, we're going to dive into some step-by-step things that you can do to pull yourself out and get going again. This is practical, tacti...

I get it. You're posting on Instagram every week and trying to figure out if what you're doing is actually working. What is not working? In this episode, we're going to talk about how you can audit your own Instagram. We're going to look at your bio and your content. We're going to see if there's anything that you need to change in order to look more professional. We need to be sure we are attract...