The Social Strategist

Do you need Instagram content creation to be more effective, easier, and faster? Yes! (Is there actually any other answer?) Today we are talking about how to use B-Roll for creating Instagram content: what is it, how to make it, how to utilize it, and how to grow your business with it! I'm telling you, it will change your life. Because I love you, get my free B-Roll guide HERE ! It's a no-brainer!...

If I had to share just one secret to making your six and seven-figure business thrive, it would be implementing systems that help support you, your business, your goals, and your life. In this second episode of my system series, I am diving into how to create those systems so your business can grow with less stress and more success! Here are some of the automation systems I use and love! MacKenna...

The secret to thriving in all areas of life is creating systems that make things run smoothly! All the parts of our life are connected: physical, spiritual, personal, and professional. One thing will affect another and so the systems we create need to take into account all of them! Today we'll talk about three first steps on the road to systems success: Figuring out what you want your life to look...

In this episode, I am interviewing THE Heather Adams. She's kind of a big deal, so check her bio below!  Today Heather and I discuss five tactics that you can apply in your business to increase revenue right now in 2024:  Clarify your brand Make yourself known with a powerful organic online presence Build your email list Diversify your revenue streams Grow in good company On April 29, 2024, The Ch...

Meredith of The Peachie Spoon is on the episode today! She is a Certified Holistic Nutrition Coach, CPT, & wellness consultant as well as author of the Well Made cookbook and Well Made Academy . Meredith is passionate about making people feel well-nourished! In our chat today, she explains how important it is to remember who you serve and why you're using social media in order to ignore the nay-sa...

In this episode we'll discuss how to meet our fear of success head on! We get to choose how to frame our feelings about the perceived positives and negatives that come with success.  Join Insta Social Society ! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more! Check out my Instagram @iammichelle...

On the podcast today, I'm talking with Eli Harwood of Attachment Nerd and it is life-changing! She is a therapist, mom of 3, and author of the books "Securely Attached" and "Raising Securely Attached Kids."  Eli is on a mission to help as many people as possible learn how to cultivate secure dynamics in their closest and most important relationships. We talk about how to use our voices for good, a...

After my interview Tuesday with Jason Dunnigan of The Modern Dad, I just had to share the big takeaways of the best practices of affiliate marketing! In this episode, I share the best tips about how to use affiliates wisely from both the influencer and business sides. Get ready for all your questions to be answered! The doors to Grow the Gram are open!!! For an entire year, I'll be your guide in g...

This week in our IG series, I talk with Jason Dunnigan @The_Modern_Dad , an IG influencer and affiliate sales coach for influencers and businesses. He advises how to make affiliate sales deals that are good for both the business and the influencer. Making money on IG is good for everyone! He has found that being an active consumer on IG allows him to know what the trends are and helps him be willi...

Don't kill your growth! You've got to repurpose your content in the right way to succeed! In this follow-up episode I pull out my top few takeaways from my interview with Brooke from Female Foodie.  Create content specific to the platform you're using Protect your audience Create high-quality content Give it a listen to find out more tips! The doors to Grow the Gram are open!!! For an entire year,...

Brooke from Female Foodie is here today! We dive into strategies for creating engaging IG videos using attention-grabbing intro shots, and analyzing performance metrics to inform future content. Brooke shares the wisdom of being inspired by other accounts and noticing what common threads in their content do best. The doors to Grow the Gram are open!!! For an entire year, I'll be your guide in grow...

Put that helmet on, grab a bat and swing. Sister, you are here for business. You are here to make money. You are here to impact lives. You are here to change your life and in so doing change the lives of other people. And if you're here on the field, let's learn how to play the game! This follow-up to the last episode with Jenica Parcell reminds us that we can't succeed if we don't play. The doors...

Today Jenica Parcell (luxury lifestyle for the budget conscious!) and I talk about how my Grow the Gram course helped her bring her Instagram account back to life. Because of an IG break and the algorithm change, Jenica felt lost on Instagram. What fixed it? -Niching down -Using hooks that bring people in -Creating content that is quick and easy to consume -Creating content that is streamlined -Us...

Today I share the story of how I cracked Instagram's code and made my own Instagram account take off using a content funnel strategy. I create attraction, nurture, and sales content for my account and it works like a charm! I've used it with many of my clients who've had extreme success and I want the same for you. In this episode, I share how I created the Grow the Gram program to teach you how t...

Jessica N. Turner is a master of affiliate marketing, a Wall Street Journal best selling author of (almost!) three books, and a nationwide speaker about social media best practices and work-life balance. On top of that, she is the best friend you turn to for the best deals on her Instagram and website. In today's episode I talked with her about some concrete ways you can make more money with affil...

How did Leanne Barlow start growing on Instagram again? After an Instagram audit with me and personalized strategy recommendations she pushed through! Here I share a few of the strategies she used to break her barriers! Realizing that IG is a search engine and requires a strategy is step one. Making sure you know who you serve will help you create content to attract, nurture, and sell in ways that...

Leanne Barlow has been on Instagram for 15 years, but for the past five years, her growth has topped out. She would grow a hundred followers in a day and she would lose a hundred followers in a day. She was stuck and not growing. Then a few months ago, Leanne reached out to me and we did an Instagram audit and strategy call. Four months later, she has grown 50,000 followers. And she's not stopping...

How did Mandi Gubler from Happy Happy Houseplant double her following and her revenue in just a year? In this follow-up episode, I want to make sure we learn exactly what led to her exponential success. If you are ready to go from "business owner" to "CEO" and define it your own way, this is the episode for you. It'll take some business systems, preparation, and mental work, and I promise it'll be...

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back.  In this second half of the episode, Mandi from Happy Happy Houseplant is div...

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back.  This episode is so good, it went extra long, so I split it up into two episo...

What if there were some things that you could do right now, that only took a few minutes that could completely boost and change your Instagram? We will dive into several concrete, actionable steps that you can take right now to improve your bio, name, handle, text usage on covers, profile photo, content, reel covers, and content bank creation. I also have a pretty big announcement that is going to...

In this episode, Chris Richards of Atomic Growth teaches about five business archetypes and how knowing what you are can help you overcome obstacles in your personal life and business growth. Chris and Michelle discuss examples of each of the types and identify both the advantageous and more detrimental and qualities of each. Take Chris's free business archetype quiz to see what you are so you can...

Is course creation dead? Expert Wes Wages of Armosa Studios assures us that it is not! He tells us that, "the world is ready to learn from you"! There are a few simple steps Wes shares to creating a course. At the first stages, just get it out of your head: just start writing and block it out (or use Chat GPT!), then video a simple first draft on your phone. Send out your course to friends for fee...

In this episode I share some secrets of how to host your own mastermind–no need to wait to be invited to one! There are several elements that are awesome to include, such as: business vision declaration, hot seat questions, business audits, expert hours for teaching your expertise to others, content planning time, and dedicated content creation time. Inviting people you trust from industries other...

In this follow-up episode, we break down specific and actionable strategies to up your sales and therefore your income. Use these strategies from Stanley Cup and the Buy Guide to meet the needs of your clients and keep them coming back to you for more!  Solve your customer's pain points and problems Create influencer marketing campaigns Increase lifetime customer value so you can continue solving...