Michelle Gifford

The Social Strategist

Business EN ↓ 300 episodes

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

Author

Michelle Gifford

Category

Business

Podcast website

www.iammichellegifford.com

Latest episode

Jul 7, 2026

Where to listen?

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Episodes

Ep 14 Turn Off the Mean Girls in Your Head 07.11.2024

I asked my followers on Instagram what the mean girls in their heads say on a rough day. This episode is about how YOU can push past your self-doubts and be the best version of yourself.   Black Friday is less than a month away! You can get my Black Friday Blueprint that has EVERYTHING you need for a successful sale HERE  for only $97!!   Do you ever feel like no matter how much time you spend on...

Ep 13 5 Steps to Creating a Business You Love, Not Loathe with Valerie Feghali 05.11.2024

Is it possible to create a business that you love AND be successful in it? Let's find out! In this episode, I get to chat with Valerie Feghali about finding success in her business ... and the journey it took to get there. PLUS the 5 things you must do to align your life goals with your business goals and make it work.   Get Valerie's freebie HERE . And follow her on Instagram HERE !   Black Frida...

Ep 12 Not Going Viral? Change These 5 Things 31.10.2024

Are you tired of putting  so  much into your Reels but still not going viral? Then this episode is for you! Let's talk about the 5 things you should change to increase your chances.   It's never too early to get ready for Black Friday! You can get my Black Friday Blueprint that has EVERYTHING you need for a successful sale  HERE  for only $97!!   Follow Whitney on IG! Do you ever feel like no matt...

Ep 11 Make 7 Figures in Your Sleep with Amy Gregory 29.10.2024

Want to work less but make more $? In this episode, we're learning my friend Amy Gregory's secret to working ONLY 10 hours a week but also generating a 6+ figure income.    Follow Amy on Instagram HERE !   It's never too early to get ready for Black Friday! You can get my Black Friday Blueprint that has EVERYTHING you need for a successful sale  HERE  for only $97!!   Do you ever feel like no matt...

Ep 10 Instagram Mindset Shift for HUGE Growth 24.10.2024

What makes being on Instagram so hard? This episode is about identifying the challenges of content creation and how you can overcome them. Can you believe the solution is as simple as a mindset shift?!   It's never too early to get ready for Black Friday! You can get my Black Friday Blueprint that has EVERYTHING you need for a successful sale HERE for only $97!!   Do you ever feel like no matter h...

Ep 9 From Followers to Superfans with Brittany Hodak 22.10.2024

Ready to turn your followers into raving SUPERFANS?! Tune in to this episode for Brittany Hodak's strategy to TRANSFORM your relationship with your followers and build those meaningful connections.    Follow Brittany on Instagram HERE ! And DM her the word "playbook" to get a FREE 30-page playbook to level up your fanbase. And get her award-winning book Creating Superfans HERE .   To make things e...

Ep 8 BTS of a Jasmine Star Mastermind: Top Takeaways 17.10.2024

Recently I had the opportunity to attend a Jasmine Star Mastermind and it has CHANGED my business for the better. And in this episode, I'm going to give you ALL of the juicy details. Never heard of a mastermind before? Don't worry, we'll cover that, too!   To make things even EASIER for you this Black Friday, get my Black Friday Blueprint! It has everything you need for a successful sale; email te...

Ep 7 What's Working Now with Brock Johnson 15.10.2024

Have you ever ran an experiment using your Instagram feed? Brock has! In this episode, I chat with Brock Johnson about his latest Instagram experiment on the strategy behind shares on Instagram. We also talk about the 5 different categories of share-worthy content and COMMON mistakes often made when creating it.   Follow Brock on Instagram HERE . And sign up for a 14-day trial of his InstaClubHub...

Ep 6 The Selling Secrets to More Black Friday (and Cyber Monday) Sales 11.10.2024

Can you believe it's already the last day of the Black Friday Bootcamp?! This episode covers how to effectively use Instagram, SMS, email, Manychat, and your website to bring in those SALES this Black Friday.    Get a content plan for every day from now through Black Friday + templates + SO much more goodness HERE  for only $97!!   Get one month of ManyChat Pro on me  HERE ! Or use code MICHELLE a...

Ep 5 Attraction Content For Black Friday 10.10.2024

It's time for Black Friday Bootcamp day 4! Today is about more than just Instagram, it's about how you can have a successful Black Friday using all sorts of platforms like Pinterest, email, and ads. And also, why's it so important to have an email list anyway?   Get a content plan for every day from now through Black Friday + so much more goodness HERE  for only $97!!   Sign up and get a discount...

Ep 4 Black Friday Blueprint to 10X Your Sales 09.10.2024

It's Black Friday Bootcamp day 3! This episode is EVERYTHING you need to know about content planning for Black Friday. I give you a timeline of what to post when AND how you can maximize your time and relationship-building as we get ready for the season.   Get a content plan for every day from now through Black Friday + so much more goodness HERE for only $97!!   Follow me on  Instagram  for daily...

Ep 3 Sexy Systems for No-Stress Black Friday 08.10.2024

Welcome to Black Friday Bootcamp day two! In this episode, I chat with my friend Mackenna Rowley who knows about all things SYSTEMS. This episode has everything you need to know to set yourself and your operations up for the best. Black Friday. YET!   To make things even EASIER for you, get my Black Friday Blueprint! It has everything you need to launch a successful Black Friday; email templates,...

Ep 2 Black Friday Bootcamp Checklist 07.10.2024

It's Black Friday Bootcamp day one! Today is all about the Black Friday Checklist to help you maximize your sales and minimize your stress.   To make things even EASIER for you, get my Black Friday Blueprint! It has everything you need to launch a successful Black Friday; email templates, marketing strategy & timeline, Instagram posts, and so much more. Get it HERE for only $97!!!   Follow me on ...

We Are Back, Baby! 06.10.2024

Hi my Podcast Friends, we are BACK and I've missed you! After taking a break this summer, I'm ready to jump back in with both feet, and I hope you are, too. This week is a  special bootcamp all about Black Friday. Now, I know what you're thinking: "it's only October, Michelle!" And you're absolutely right. Which makes this the perfect time to start planning and preparing so this can be your most s...

Ep 317 3 Secrets To Getting More Sales w/ Brooke Casanovas 23.07.2024

Hi Podcast Friends! This week we're revisiting one of my favorite interviews with Brooke Casanovas where we TACKLE the fear of sales and how to get so much better at it.    Get your first month of Insta Social Society for $1 TODAY in time for my BIG masterclass on July 31st HERE!  You'll get 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes...

Ep 316 Steal My Instagram Content Plan Blueprint 16.07.2024

How far in advance should you plan your Instagram content? And what content should you be creating anyway? In this episode, I give you my Content Plan Blueprint and a content schedule with SIX different types of content that you can use and reuse weekly.    Join  Insta Social Society  today and get your first month for $1! You'll get 10-12 trending audios a week along with monthly content planning...

Ep 315 "I Used to Hate You" and Other Things People Have Said to Me 09.07.2024

Have you ever felt misunderstood or isolated while running your business? In this episode, I talk about the emotional and mental challenges of building a unique online business and offer strategies to fortify yourself against the negativity.    Join  Insta Social Society today and get your first month for $1! You'll get 10-12 trending audios a week along with monthly content planning outlines, Can...

Ep 314 Insta Social Society Q&A 25.06.2024

Have you ever wanted to get your BURNING questions about Instagram answered? In this episode, you'll get a SNEAK PEEK into what you get when you join us in Insta Social Society: a Q&A session! Join  Insta Social Society for $1 for your first month! You'll get 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led by me, and more! Check out my...

Ep 313 Creating Scroll-Stopping Content 18.06.2024

How do you make your Instagram content STOP the scroll? In this episode, I'm diving into how you can make your content more fun, interesting, AND increase your engagement.   Join  Insta Social Society for $1 for your first month! You'll get 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led by me, and more! Check out my Instagram  @iammic...

Ep 312 Ready To Break Up With Instagram? It's Time For An Intervention! 11.06.2024

Summertime is upon us! New season means new feelings; are you ready to break up with Instagram? I get it! In this episode I get into the nitty gritty of the challenges with Instagram (especially during the summer) and how we can OVERCOME them.   Join  Insta Social Society  for $1 for your first month! We send you 10-12 trending audios a week along with monthly content planning outlines, Canva temp...

Ep 311 Your BEST Instagram Summer Yet! 04.06.2024

Are you ready for your BEST Instagram summer yet?! This summer we're going to PROVE that you can be successful AND have fun growing on Instagram at the same time. In this episode, I talk about balancing business growth with the crazies of summer using goals, analytics, and more.   Join  Insta Social Society  for $1 for your first month! We send you 10-12 trending audios a week along with monthly c...

Ep 310 Burnt Out On Instagram? 28.05.2024

Feeling burnt out on Instagram? Summer is around the corner and if you're feeling overwhelmed, you're not alone. Things can get HARD with schedule changes and kids home all day.  In this episode, I share my strategies on how to overcome Instagram burnout and make this your best summer for growth yet. I'm declaring this my Instagram Summer and I want things to be fun and engaging for you, too! (Whi...

Ep 309 From 10k to 50k in 3 WEEKS w/ Alison Tierney 21.05.2024

In this episode of 'The Social Strategist' podcast, I interview Allison Tierney, a student of my Grow the Gram program, who achieved remarkable growth on Instagram, skyrocketing from 10,000 to nearly 50,000 followers in just three weeks! Allison is a registered dietitian board certified in oncology nutrition and is sharing her journey on Instagram and with her private practice:  Wholesome LLC. We...

Ep 308 Grow the Gram with Me 14.05.2024

In this episode I pull back the curtain on Grow the Gram : what it is and how it can work for you. The course is designed to help people who are already established on Instagram, but feel stuck, grow their accounts. This episode also highlights some of the successes of past students. It's going to blow your mind! Grow the Gram is opening on the 16th and won't be reopening again until the fall, so...

Ep 307 Instagram Algorithm Changes (Small Creators, You're Going to Love This) 09.05.2024

Instagram head, Adam Mosseri, made waves with his new announcements to the Instagram algorithm! I'm bringing you the real info about what it means (without a spin) so you know how to adjust your strategy.   Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led by me, and more...

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