The Social In 10 Podcast

Drop us a message! In this week’s podcast episode, we’re discussing topics such as an Instagram Messaging update, the importance of public speaking within the marketing space, as well as the risks of User-Generated Content (UGC) and brand perception. With special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Nikki & Lottie from the Giraffe Social t...

Drop us a message! In many B2B sectors, marketing has always been treated as a cost rather than a commercial driver, and the businesses that change that thinking are the ones that start pulling ahead. In this episode of Social In 10, we're joined by Alastair Patrick, Founder of Aluxai, to explore what it really takes to build a marketing function from first principles in sectors where marketi...

Drop us a message! Great content doesn't happen by accident, it's built with clear intent, structured around the customer journey, and measured against what actually matters. In this episode of Social In 10, we're joined by Catherine Jakob, Creative Manager at Giraffe Social, to talk about building content strategies that go beyond engagement and drive real, measurable conversions....

Drop us a message! Your LinkedIn profile is often the first thing a potential client sees, and most people are getting it wrong. In this episode of Social In 10, we're joined by Hristo Butchvarov, Freelance LinkedIn Profile Designer, to unpack the profile mistakes that quietly cost B2B founders and consultants credibility and opportunities every day. Hristo shares how to balance personal bran...

Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn’t just blend into the noise. We also speak to Catherine, exploring why attention spans aren’t as short as marketers think, and how...

Drop us a message! B2B social media done right is one of the most powerful commercial tools a brand has… but most get it wrong. In this episode of Social In 10, we're joined by Sarah Stephenson, Social Media Director at tmp, to explore what high-performing B2B social really looks like. Sarah shares how to build a global social media function that delivers consistent commercial impact, what se...

Drop us a message! Brand partnerships in the creator economy aren't just about follower counts, they're about fit, trust, and long-term credibility. Get it wrong, and you risk the one thing that makes a creator valuable in the first place: their audience's trust. In this episode of Social In 10, we sit down with Sammy Parker, Brand Partnerships Lead at Calfreezy - one of the UK&apos...

Drop us a message! Running a marketing agency means constantly juggling people, projects, and profitability. And without the right systems in place, something always gives. In this episode of Social In 10, we're joined by Brianna Norman, People & Operations Manager at Giraffe Social, for an honest look at what it takes to run a well-functioning agency from the inside out. Brianna shares h...

Drop us a message! Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do. In this episode of Social In 10, we sit down with Grace Noice, Social Media Manager at Hotel Chocolat, to explore what it really takes to launch an established brand in a new market. Grace shares the biggest c...

Drop us a message! In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialisin...

Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagement metrics. We break down how to map content to different stages of the customer journey, ensuring your messaging supports awareness, consideration, and conversion without feeling disconnected or overl...

Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s REWIND episode, we cover topics such as growing a strong community online, and how you can turn passive followers into active community members. Plus, we talk with our team about the development of Huma...

Drop us a message! In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not just dashboards that get glanced at and forgotten. Plus, we’re talking to Nikki Saltarius, Social Media Specialist at Giraffe Social, to get her thoughts on how marketing success is becoming more nonli...

Drop us a message! In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytelling, positioning, and brand visibility help both sides recognise the value in each other’s ideas and opportunities. Plus, we also speak to Elena Nikiforova, Social Media Manager at Giraffe Social, to ge...

Drop us a message! In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with campaign objectives. We explore the most common mismatch between campaign goals and reported metrics, and why many teams still measure everything instead of what matters. Rob shares how objective-led...

Drop us a message! In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and performance marketing, turning brand ideas into scalable revenue engines. Omer reflects on lessons from building and scaling his own direct-to-consumer brands, and how full-funnel growth marketing has evo...

Drop us a message! In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. We unpack the structural and behavioural blockers that keep teams stuck in silos. Emily shares how to balance human-first marketing with short-term performance pressure, especially when acquisition me...

Drop us a message! In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, data-heavy technology into clear real-world value that resonates with buyers. Steve reflects on how digital marketing and social media have evolved in B2B tech, and how they now co-exist with (and som...

Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts. In this episode, James Story, Content Marketing Manager at Ten10 Group, shares how to market complex topics like agentic AI, intelligent automation, and enterprise tec...

Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts. In this episode, we’re joined by Giles Tongue, Vice President of Marketing at Bango, to break down why subscription bundles outperform single-product offers for both a...

Drop us a message! In this episode, we’re joined by Sharon Gwati, Demand Generation Manager at Agilio Software, to explore how data storytelling can transform the way marketers design and optimise customer journeys. Drawing on insights from her BrightonSEO talk, Sharon explains how principles from hip hop, rhythm, and flow can help marketers rethink how owned data is structured and used. We unpack...

Drop us a message! In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies. Emma shares how strong internal communications help teams stay aligned during growth and change, and what bringing colleagues along the journey unlocks for trust, culture, and reputation. We als...

Drop us a message! In this episode, Aigerim Mullen, Marketing Manager at Abbott, shares how her experience across clinical, academic, and commercial environments shapes her approach to healthcare and medical device marketing. We explore what strong marketing leadership looks like in a sector where patient outcomes, regulation, and innovation all intersect. Aigerim breaks down how to keep marketing...

Drop us a message! Join Lauren Salisbury, Marketing Manager at QA Higher Education, as she shares practical advice for marketers building their careers and reaching global audiences. Learn the key skills and habits that accelerate early-career growth. Discover how to market effectively to international students, adapt messaging across cultures, and keep your brand consistent. Plus, we’re also spea...

Drop us a message! Marketing in financial services means navigating some of the toughest creative constraints out there. In this episode, Luke McGrath, Head of Marketing at True Potential, shares how he’s managed to grow awareness and engagement in a strictly regulated environment—without sacrificing originality or impact. Luke breaks down the mindset and processes that keep creativity alive withi...