The Social In 10 Podcast

Drop us a message! In competitive B2B SaaS, content isn’t just about ranking, it’s about revenue. In this episode, Aysha Shereen, Content Marketing Manager at Node4, breaks down how AI-driven acquisition channels are evolving and what role content marketers must play in shaping their future. Aysha shares her biggest lessons from scaling organic performance in fast-moving SaaS markets, revealing ho...

Drop us a message! What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today’s attention economy. Chris breaks down Hammer’s journey “back to it...

Drop us a message! Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments. Chris breaks down why emotional resonance matters just as...

Drop us a message! With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures. In this episode, Adam breaks down what today’s most effective demand engines really look like, and why the fundamentals still matter more than the noise. We explore the role m...

Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn’t just blend into the noise. We also speak to Catherine, exploring why attention spans aren’t as short as marketers think, and how...

Drop us a message! Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Millar, Founder of SmplCo, to explore how adopting an entrepreneurial mindset can help marketers win support for bold ideas and turn them into real outcomes. We unpack the process behind validating ideas, securing investment, and landing partnerships—and ho...

Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the hear...

Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this con...

Drop us a message! Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonates with fans while staying true to wider brand goals? In this episode, Chris Kynoch shares lessons from creating content at McLaren and UEFA—navigating high-pressure moments, making sharp editorial calls, and sustaining global communities of million...

Drop us a message! Great marketing isn’t just seen… it’s accessible, inclusive, and real. In this episode, we explore two shifts reshaping the industry: the ongoing need for accessibility in digital design, and the rise of employee-generated content as a driver of authenticity. Robin Christopherson shares lessons from years of championing inclusive design, including what marketers still get wrong,...

Drop us a message! Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules. In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement. We explore practical methods for b...

Drop us a message! Engineering audiences are some of the toughest to engage. They’re data-driven, highly analytical, and allergic to fluff, yet too much detail can bury the story. So how do you strike the right balance? In this episode, we explore the tension between “shallow and shiny” versus “deep and dull” content, and why successful engineering marketing requires a mix of both. We unpack how e...

Drop us a message! In a competitive marketing world, your personal brand can be the difference between blending in and standing out. In this episode, we’re speaking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy to explore how individuals can showcase their unique value propositions, highlight their strengths, and create a memorable professional presence. Plus, we’re s...

Drop us a message! For marketers, building a personal brand while representing a company can feel like walking a tightrope. In this episode, we’re talking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy, to explore how to strike the right balance, showcasing your expertise without overshadowing the company you represent. Plus, we’re social speaking to Nikki, a Social Me...

Drop us a message! Complex marketing strategies can overwhelm teams, dilute focus, and slow execution. In this episode, we explore practical frameworks and guiding principles for cutting through the noise and creating strategies that truly stick. Taith Williams shares how a “less but better” approach can deliver clearer messaging, stronger campaigns, and measurable long-term results. Perfect for m...

Drop us a message! Many companies worry that simplifying their marketing strategy will make them look less ambitious, or cause them to miss opportunities. In this episode, we explore how marketers can embrace a “less but better” approach without compromising impact. Taith Williams shares practical ways to reassure clients and leadership teams that focusing on fewer, higher-quality initiatives can...

Drop us a message! Creating what you love often comes naturally, but what happens when your creative voice meets a client brief? In this episode, we explore how creatives walk the line between personal style and brand strategy. Hannah Bryant, a Social Media Manager at Catch a Fire, discusses how building a personal content practice can actually enhance client work, offering fresh perspective and c...

Drop us a message! When creativity is part of your job description, how do you keep the spark alive without burning out? In this episode, we speak with Hannah Bryant, a Social Media Manager at Catch a Fire, to discuss the tension between constant output and genuine inspiration. Plus, we’re also speaking to Michelle and Lizzie from the Giraffe Social team, to get their thoughts on the common miscon...

Drop us a message! Today’s customers don’t meet your brand in one place… they experience it across dozens of moments, from landing pages and product interfaces to emails and error messages. So how do you make every interaction feel coherent, intentional, and human? In this episode, we’re speaking with Dale Anne, Creative Lead at Canva, to see how brands can leverage multiple touchpoints to build a...

Drop us a message! A visually slick brand might grab attention, but without clarity, it won’t hold it. In this episode, we sit down with Dale Anne, Creative Lead at Canva, to discuss how businesses can leverage strategic branding to create deeper connections, greater consistency, and longer-term impact. Plus, we sit down with Michelle, our Head of Social, and Lizzie, our Paid Media Manager, from G...

Drop us a message! Segmentation and automation are often talked about, but rarely done right. In this episode, we sit down with Phillip Bacon, the Founder of Marketing Managed. We explore the importance of audience segmentation and where most businesses go wrong. Plus, Brianna and Elena, two Social Media Managers here at Giraffe Social, sit down to chat about their favourite types of content to wo...

Drop us a message! Companies invest thousands, sometimes millions, into marketing technology, but most of that stack goes underused.  Sitting down with Phillip Bacon, the Founder of Marketing Managed, we discuss some of the most common reasons companies fall into this trap of underusing their marketing tech, and how that can impact lead nurturing.  Plus, Elena and Brianna, two Social Media Manager...

Drop us a message! In this week’s episode, we sit down with Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into the marketing strategy of ITV Studios in the crowded media landscape, as well as the key trends that are shaping the entertainment industry today. We’re also chatting to Brianna and Elena, two Social Media Managers here at Giraffe Social to get their thoughts on Consist...

Drop us a message! In this week’s episode, we’re talking to Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into how the entertainment industry is undergoing rapid change with streaming platforms, AI, and shifting viewing habits, plus what success will look like in the next decade.  We’re also talking to Brianna and Elena, two Social Media Managers here at Giraffe Social, to get t...

Drop us a message! In this week’s podcast episode, we cover topics such as the most impactful B2B marketing strategies and the importance of truth in storytelling.   Special guests for this episode include; Eden Bitton, Chief Marketing Officer for a Fintech company, as well as Michelle, our Head of Social from the Giraffe team. Want to be featured on the pod? Drop us a voice note on Instagram at @...