The Smart Marketer Podcast

If you want to know which Facebook Ad strategies to use and when to use them, these 'What's Working Now" episodes are just what you need. Molly Pittman, Pepijn Hufen, and Dennis Paskalev are back with another episode of insights from their most recent work at the Smart Marketer Agency. You'll hear the latest on iOS Only Campaigns, Offers (Pre-Sell Articles and Product Pages) PLUS some reporting an...

Our guest today has helped 48 entrepreneurs scale to 7 figures per year (from scratch). He's helped 68 business owners generate multiple 6-figures per month, And! He's helped several brands reach 8-figures per year. So, of course, we had to get him on the Podcast! It's true that Damien Watts (Infused Traffic Media) is doing more than a few things right, but listen today to glean takeaways that wil...

If you have a business with a front-end offer (or you run Ads for one), this episode is really going to help you. Why? Because the way to scale Ad accounts on Facebook has changed dramatically in the last year.  We have the CEO of The Smart Marketer Agency (Pepijn Hufen) here to share with you what we do, how we do it, and why we do it so that you can apply it to your brand(s). So grab a pen and g...

Whether you've been an avid listener for a while or just tuning in, you'll appreciate Molly's timely check-ins that bring balance to the grind that so many Entrepreneurs, Marketers, and Business leaders find themself stuck in. In this podcast update, you'll hear what's new, what's evolving, and how Molly' rates' the past six months of her personal life. You'll be inspired to follow your heart so t...

It's time. If you have an email list, you need to reframe, refresh and rebuild your relationship with your email recipients. In this episode, John Grimshaw (CMO of Smart Marketer) and Molly Pittman will explain the  why  and the  how  so that you can overcome any email issues you've had this year (and prevent any future hiccups). "Spam filters are critically important, and this process of 'warming...

We've got a brilliant "NotBusiness" Episode for you today. You'll hear Ezra Firestone's opening session at his Blue Ribbon Mastermind for Entrepreneurs (2022). Whether you're an entrepreneur or not, do yourself a huge favor and listen for quick communication tips (that you haven't heard before) and Ezra's insight on time management and mental consumption. You will also get life-changing wisdom on...

What's the difference between a business and a brand? One of them is a great way to make money, but it's not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community.  This is a brand that will stand the test of time . If you find yourself in the state of bei...

If you want a better understanding of how powerful Content can be, this episode will fill the gaps you didn't even know you had! Ezra Firestone and Laura Palladino talk about leveraging content marketing, social media, paid amplification,  and  community engagement to build brands  that stand the test of time.  Ezra has been running e-commerce brands since 2007, and this year, these companies will...

If you need practical, tactical tips for your Facebook Ad Campaigns, we've got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our 'What's Working Now' double feature. You'll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all. Listen for several under-utilized retargeting strategies, ways to...

This is what you've been waiting for! We are back from our hiatus for a two-part episode that will bring you up to speed on what's happening at the all-new Smart Marketer Agency and what's working now in Spring 2022 (across the Ad platforms). You'll hear Smart Marketer CEO Molly Pittman and her top two Media Buyers (Pepijn Hufen and Dennis Paskalev) as they share their stories and talk shop. YOUR...

Today's episode is taken from an all-new Smart Marketer course; Smart Business Systems. You'll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You'll hear how they prioritize what needs to get done and stay focused on what's truly important. Plus, listen for John'...

As the CEO or Founder of your company, you need to stay focused on vision, strategy, and direction. But if you don't have the right team around you, it's near impossible, and you're heading toward burnout. In this episode, Ezra Firestone lays down his proven hiring strategy to help you build smart and get out of the weeds as soon as possible. You'll hear what he has learned from hiring and trainin...

How do you compensate people? How do you bonus them? How do you keep a team happy over time? If you're trying to attract (and keep) great employees, you will appreciate Ezra's clarity and insight on this subject. This clip is taken from his Blue Ribbon Mastermind. "Compensation goes beyond what you pay somebody." Ezra Firestone. Thank you for listening. YOUR ENGAGEMENT MATTERS!  Thank you to our l...

This episode will take you 'behind the curtain' with a clip from our mastermind, 'Your Next Move.' Molly, John, and Pepijn work with business owners to help them figure out their next strategic move. In this clip, you will hear them analyzing the data and consider the clients' challenges. This client wants to raise her Average Order Value and get more repeat business.  This episode is incredibly v...

Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google's Performance Max? Hasn't it been generally getting a bad rap?  Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that's Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks wi...

"I think if you want to progress in business, you have to solve bigger problems'. Pepijn Hufen.   If you caught episode 93, (Three Facebook Campaigns that are working in 2022) then you've already "met" Pepijn Hufen, and been exposed to some of his digital marketing super-powers. As a follower of Smart Marketer, you're going to want to listen in to hear what they've been cooking up, why they're mak...

Yes, it's true. Some campaigns are rocking it on Facebook right now, and Pepijn Hufen breaks down the details of three of them in this episode. Taken from a recent live workshop, you'll learn how to scale UP when a campaign is working, how to launch into a new market and the impact of changing your front-end offer. It's a NITTY GRITTY #WeOutHere episode, so head over to our website so that you can...

It's time for another look at what's happening in the Industry! This episode gives you free access to the State Of Paid Ads workshop that Molly Pittman and Ezra Firestone just completed. The team at Smart Marketer compiled data across a massive spectrum of businesses and industries, and we're sharing the takeaways with you. Why? Because whenever you're able to see things from a bird's eye view, yo...

This episode is for you if you want clarity on the year ahead. With so much to do and so much to learn, you'll appreciate this check-in show with Ezra Firestone and Molly Pittman. As always, you will be inspired by his perspective and big-picture strategy. As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat,  https://smartmarketer.com/tra...

The better you feel, the better your business is going to operate. So the more work we can do for our mental well-being, the more our companies will grow. For this reason, Molly Pittman digs deep and shares a powerful and candid episode today. Listen to glean from her wisdom, learn how to process your dark times healthily, and ultimately be un-hindered in your purpose! "If this happens to you, if...

Did you take a Winter break before 2022 kicked off? Whether you traveled the world, doubled down on work, or stayed home with Covid over the holidays, you will enjoy this #NotBusiness episode. We're rolling this episode out just in time  to be still considered the beginning of the new year, and that means Molly Pittman and John Grimshaw are checking in with our listeners on both a business and per...

If you've only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In Part 1 (Episode 86), Molly and Max talked about what TikTok cares about most, the Apps and resources that will be a game-changer for your Creative, Best Practices, and more. But today, in this episode , Max takes it a step further and helps you s...

As a digital marketer, your plate is full. But, if you're like us, you are always looking for more runway, more reach, and a better way to build your audience. We've brought in an expert, Maxwell Finn for this episode. Why? Because the best time to dive into TikTok marketing was yesterday. But the next best  time is today!  Maxwell Finn will convince you that this is  not just a good idea  but a g...

What's the best way to build your brand in 2022? Ezra Firestone and John Grimshaw team up to answer that question for you in this episode. If you thought for a minute that 'email is dead' (or too hard, or too costly), then please do listen as Ezra and John make their case: Email will be key through 2023. Ezra Firestone first popularized the idea of going in-depth with email automation, and John Gr...

If you're into Optimization, Testing and Raising your AOV, you'll love this episode! We know it's the holidays, and Entrepreneur life is always busy but we had to share this high-value, tactical excerpt from Ezra Firestone's Blue Ribbon E-Commerce Mastermind. Ezra is the founder of Smart Marketer, Boom! by Cindy Joseph and Zipify Apps). Grab a pen and head to our website for expanded show notes, h...