The Smart Marketer Podcast

We know it's the holidays, and Digital Marketing life is busy as ever, but our hosts Molly Pittman and John Grimshaw, have carved out 20 minutes to do a little Ad Critique session to share with you (because who doesn't love and need that)?  Listen to this episode to hear who's Ads impressed our seasoned hosts. Plus, to make it even more helpful to you, Molly and John share what you could do to tak...

How do you make email marketing work for you? Our host John Grimshaw has overseen the sending of 440 Million emails (so far)!  In this episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you're looking for.  "With the number of marketing messages people get every single day, it's easy to get lost in the shuffle. But most people have a spe...

Amid this insanely busy week of the year (Thanksgiving/Black Friday), we are taking a ' Not Business'  moment to step back and share some exciting (and compelling) developments in the personal life of our host, Molly Pittman. Listen in to hear 1) How Molly's life-long dreams are unfolding and 2) How she and her partner are making room to make a difference. YOUR ENGAGEMENT MATTERS!   Thank you to o...

With one year and a whopping 80 episodes in the bag, Molly Pittman and John Grimshaw have lined up a special episode to celebrate. You will hear clips from five of the most-loved, most downloaded, most valuable episodes since we launched. Don't worry, we've made sure to give you powerful snippets that you can apply right now, or dive into further by going back to the original episode. Thank you to...

In this episode, our host John Grimshaw unpacks what's underneath every struggling strategy and every burned-out marketer. There's a missing piece that will make all the difference, and that piece is your 'Offer.' So if you're overwhelmed or feeling stuck, tune in to hear exactly what you need to do next.  Be sure to give us a Five-Star Review when you apply what you learn and it works! " Essentia...

This episode is your (Complimentary) window into a Team Traffic call with Molly Pittman and special guest Mari Connor. Mari (of Marigold Marketing Group) turns rickety FB Ad Campaigns (That Bleed Money) Into Scalable Campaigns That Make Money! Sounds good, right? Tune in for expert advice and solid strategies that will help you battle your way through Q4 in 2021! YOUR ENGAGEMENT MATTERS! You can m...

In this episode, Molly Pittman answers a question that came in from one of our listeners: What does she 'consume' in her personal life to keep her inspired and rejuvenated? Molly shares her most favorite media channels (that have nothing to do with Digital Marketing)! But they each have 'a special magic' that has helped them grow organically.  YOUR ENGAGEMENT MATTERS!     You can make a difference...

Molly is BACK, and you'll hear why she's been a little quiet lately… in short, she's been ROCKING IT in real life! Listen in to get up to speed: We like to think of this as a 'Stay In The Loop' episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more. Plus, Molly is beautifully transparent about the...

Just when you thought you were (almost) on top of the iOS14 update, our friends at Apple have thrown us an iOS15 curveball, and this time it will impact Email Marketing. But, as always, it's NOT panic time!  Listen to find out what the update means for your business. Plus, our host John Grimshaw shares THE preparedness checklist that will ensure you weather the storm 'without any big, weird proble...

If you're looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start.  John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube's Top Spenders! You've probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more...

Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results? Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one...

Takeaways From The State Of Paid Advertising Industry Report (Part 3)    As digital marketers and entrepreneurs, we've been on a wild ride with the Pandemic and the iOs14 Update. You could say it's been a one-two punch on our industry! But the Smart Marketer team just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on...

If you're in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer's Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook.  Listen...

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 1), Molly and John dive into two of the four m...

Wait, Did He Just Say TV?  Are you looking for new lines of visibility for your brand? Can you think big and 'out of the box? Whether you can or you can't, Ezra's downloading his latest thoughts, ideas, and strategies in today's episode. Ezra talks on a call with his top-level mastermind for E-Commerce Entrepreneurs, Blue Ribbon, and you get to listen in! He shares a high-level strategic business...

Are you as productive as you could be? How about fulfilled? It's a million-dollar question and one that needs to be chewed on a little. But to help, we're sharing an episode with Molly Pittman and John Grimshaw, who have both discovered some keys to success when it comes to living intentionally. Tune in for this fun 'Not Business' episode, and you will get some tips and insights that might get you...

Is iOs14 tanking your paid Ads?  Unless you're a data-lover like our host John Grimshaw, even the word 'Audit' can elicit a sense of dread, right? But actually, it's not bad at all. Auditing your business is the best way to get a feel for what is going on today and figure out what you need to do tomorrow. A great Audit process will produce exciting results for your paid media strategy and help you...

In today's episode, Ezra Firestone shares Big news on the (partial) sale of his multi-million dollar business, Boom By Cindy Joseph. Ezra talks with Molly Pittman and John Grimshaw about what has been going on behind the scenes, how he prepared the company for this deal, and what it all means moving forward. He's candid about his thinking along the way, and you will benefit from his 'lifestyle-ove...

If you want to feel better, think better, sleep better, connect with your roots, and stress less(!) tune in today for some slightly unexpected tools that Molly Pittman and John Grimshaw rely on in their personal lives. In this not-business episode, our hosts each share their Top Three favorite tools, hoping that they might help you too! P.S None of these tools are sponsored! #NOTanAD YOUR ENGAGEME...

If you like data, testing, analysis, and AWESOME marketing results, you're in for a treat. In this episode, our host (and CMO of Smart Marketer), John Grimshaw, dives into the numbers, because after all, aren't numbers the way that we evaluate what marketing strategies are working and which ones we need to take off the table? So if you're overwhelmed with different approaches, trial and error is t...

As digital marketers, online entrepreneurs (and let's face it, humans) who take daily risks and have a lot going on, Stress is something that we all deal with. In this episode, Molly and John get practical and dive into their strategies for handling Stress. If you want to feel better and ultimately be more successful, listen for the quick tips that Molly and John each rely on to shake the stress f...

It's no secret that this year's iOS updates have caused a huge ripple in the marketing and business space. What used to work isn't working anymore, and the industry is trying to keep up!  But in today's "We Out Here" episode, we've got some good news: Facebook Interest Targeting is still working and is more powerful than ever! So listen if you want to get up to speed, skip some trial and error, an...

So you want to get out of Digital Marketing? Are you over it? Conflicted? As you heard in Episode 59 (check that out first if you haven't yet), our host Molly also felt this way, and John can also relate. But *Don't* make any sudden moves UNTIL you've listened to both parts of this conversation. In this #NotBusiness episode, you will hear about the flip side, the good stuff, and ultimately why Mol...

This episode is really timely! Instagram's new DM automation feature is the talk of the town in the bot and messenger space. What is it, and How does it work? Should I get on board? How do I dive in? We think these are great questions and we're here to help! So we've brought in the experts, and we are giving you a taste of our Team Traffic program! Listen as Natasha Takahashi, Co-Founder & CMO of...

So you want to get out of Digital Marketing? You're over it. You're conflicted.  Let's talk about this.  Surprisingly, Molly also felt this way, and John can relate too. Even when you're hugely successful, 'the struggle is real'. In this #NotBusiness episode (and in Episode 61, too), you will hear about the challenges, the remedies, and why Molly and John ultimately stay in the game. YOUR ENGAGEME...