The Smart Marketer Podcast

Is it too late to make money on Amazon? Good question. The opportunity is different, but some would argue it's better! If you feel you missed the Amazon Gold rush, this episode is for you because Amazon is still 38 to 50% of all e-commerce. Brett Curry, Amber Norell (Director of Amazon, OMG Commerce), and Trenton Bodenbach (Amazon Advertising lead, OMG Commerce) discuss the two paths you can take...

What's the Common Thread Among Successful Brands In 2023? You'll find out in this episode with the Entrepreneur behind The Unofficial Shopify Podcast. Kurt Elster talks with Molly Pittman about the unorthodox marketing strategies that set winners apart from the rest. You'll hear his thoughts on the industry, the most critical skills (and practices) for successful marketers today, the keys to story...

Pepijn Hufen and his team at the Smart Marketer agency dug deep in 2022 and achieved excellent results for their high-level clients. He's back on the show today to let you in on the secrets they've learned and the strategies they employ. Listen to find out the mystery metrics you really need to look at (if you want to get better results from your Facebook Ad campaigns). Pep gets to the point and b...

Consider this a Pit Stop for your personal alignment! Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) shares the exact process he uses to reflect and set goals for each new year. You'll hear all about Ezra's recent challenges and how he plans to re-align for 2023 - so that you can learn how to tweak your outlook and routines and, in turn, adapt the goals you...

Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) talks with our Host (and CEO of Smart Marketer), Molly Pittman, in this encouraging beginning-of-the-year episode. Listen as Ezra throws out some wicked-smart wisdom on life and business, and Molly gets to a core question that she is asked All. The. Time. Together they set the record straight on how to think ab...

Today's episode is taken directly from our leadership course, Smart Business Systems, which Smart Marketer newly launched in 2022. You'll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You'll learn how to prioritize what needs to be done and stay focused on what'...

Are you getting started (or scaling) with TikTok Ads yet? As a digital marketer, your plate is full. But mastering new channels is always a bright idea, especially if you're talking about TikTok, which delivers more runway, more reach, and an excellent way to build your audience. We are *republishing* today's episode, which we initially aired in January of 2022 with TikTok expert Maxwell Finn. Lis...

Was 2022 A Roller Coaster For You Too? Molly Pittman  (SM CEO) and  John Grimshaw (SM CMO) reflect on a tough (but successful) year and set the tone for 2023. Spoiler alert, they're not worried! Hear why they're seeing opportunity ahead (and how you can capitalize on it too). Let us know your favorite 2022 episode(s) in an Apple Podcasts review! YOUR ENGAGEMENT MATTERS  Thank you to our listeners...

In this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive.   YOUR ENGAGEMENT MATTERS    Thank...

Is it better to send an email with a lot of images and a little bit of text or an email with a lot of text and just a few images? Does email layout and body even matter? John Grimshaw has the answer for you in this short shot of an episode! We're bringing you marketing updates and insights right when you need them. John (the CMO of Smart Marketer) shares what he found in a split test they literall...

Are you tired of trading your time for money? Are you killing yourself to scale your business? If you've recently started listening to the Smart Marketer Podcast, we do NOT want you to miss some of the juicy content we dropped back in the day! Today we have an excerpt from Episode 6. Ezra is one of the pioneers of the E-commerce industry, and he also happens to be the Founder of Smart Marketer (an...

Why are Pepijn Hufen and his Media Buyers at The Smart Marketer Agency so excited? They're seeing some significant improvements in their Client accounts. As you have come to expect with this Podcast, we're sharing all the insights with you today so that you can move into 2023 with the best strategies and results possible.  "If you have something that is already working in your ad account, leveragi...

Our OG Hosts, Molly Pittman and John Grimshaw, are back and excited to celebrate two years of The Smart Marketer podcast! Listen as they share the three most-listened-to episodes of this year (so far), and a few things you'll be glad to learn are in the pipeline. You'll hear content from Episode 98, 'How To Manage Scale And Think About Your Marketing,' ( https://smartmarketer.com/how-to-manage-sca...

This episode is for you if you want to know how to beat Imposter Syndrome, live a happier life, or stay sane in this crazy world. We are re-visiting one of our all-time favorite episodes for Digital Marketers and Entrepreneurs. Why? Because our community needs to hear it! Join our hosts  Molly Pittman  (SM CEO) and  John Grimshaw  (SM CMO) as they chat with #1 New York Times bestselling author  Ga...

It's a crazy time for marketers here in Q4, so what better time to drop an episode about the money-making channel, Email? Whether you're new to email marketing or a seasoned entrepreneur, listen to this quick episode with our guru John Grimshaw to ensure you have this powerful channel covered like a pro (and get the most out of your hard-earned list). Listen for the Who, the Why, and the When, an...

Nish Samantray and his wife took their E-Comm business 'Arrae' from zero to one million dollars in revenue in just eight months. A couple of years later, they're now spending half a million dollars every month (with the Smart Marketer Agency) on paid advertising! How does that even happen? You'll find out exactly how in this episode. Nish and Molly Pittman break it down and marvel at the story. Di...

John is BACK, and in this "Not Business" episode, you'll hear where the heck he went and why. Plus, John and Molly talk about the adjustments you'll need to make if you're going to be able to bring more balance into your life, go with the flow and still succeed professionally. You will also hear Molly's synchronicity story and be encouraged to be flexible and open so that you can better solve prob...

Q4 is upon us, and there's no doubt: As a business owner or marketer, the Black Friday/Cyber Monday season is your biggest opportunity in 2022. The good news is you've got time to take action and see your best season yet, and we'll show you how.   We've broken Ezra's Black Friday Success plan into two parts: October and November (check out Episode 114 if you didn't catch part 1).  In this episode...

In this episode, Molly Pittman and Jason Portnoy talk as friends about the Digital Marketing Industry (the good, the bad, and the ugly). You'll also hear their keys to building personal and professional relationships, and Jason also shares what he believes is the secret to his success. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast...

The Black Friday/Cyber Monday season is your biggest opportunity in 2022 (whether you're an E-Commerce brand or otherwise). The good news is you've got time to take action and see your best season yet; the even better news is that Ezra will show you how.  We've broken Ezra Firestone's Black Friday Success plan into two parts, October and November. Learn the exact strategy he uses across his compan...

If you're looking to break sales records, lower your CPM's and cut your lead costs as we've done at Smart Marketer, you need to listen to this two-part episode. You'll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev (that was recorded just last week). Listen in as real-live marketers ask questions and the experts respond with golden nuggets to h...

This episode is for you if you're looking to optimize your Facebook Ads to bring in better-than-ever sales while reducing your CPMs and lead costs (as we've done at Smart Marketer). You'll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev. Listen in as real-live marketers ask the questions, and the experts respond with golden nuggets to help you w...

If you're going to scale your business, you've got to be able to delegate important responsibilities and build a strong team. It's every business owner's dream, and it's hard to do. But, the dream IS possible (especially if you pay attention to these strategies). In this episode, we're featuring the C.O.O of Boom by Cindy Joseph, Colleen Taylor. You'll learn how to select your leaders, protect you...

There are no "Hacks," but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about 'What's Working Now.' Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other...

If you've given up hope in the power of  organic  Social Media, you need to 1) listen to this episode and 2) give TikTok a second thought. Today Molly Pittman talks with Alejandra Hurtado about how she built her platform to 24,000 followers in just three months and how it's feeding into her agency and her academy in a powerful way. Molly and Ale also discuss being a woman in the digital marketing...