The Smart Marketer Podcast

If only scaling your business was as easy as throwing more money at the Ads Manager! If you know, you know...Scaling is not always just a matter of pushing more ad spend. Your business needs to be ready for it, and Pepijn Hufen is back on the show to explain the why and the how!  Pep is the CEO of the Smart Marketer Agency, and he's sharing what they've discovered and seen with their high-level cl...

Molly Pittman is back and excited to share what they've been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on 'What's working now' with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a 'Your...

We're sharing today's short but sweet episode because we assume you want to WIN THE CLICK for your E-Commerce or Info brand! It's surprising how many entrepreneurs, founders, and marketers are NOT doing this strategy (or don't realize that it's easier to do than you'd think). We're talking about Polling and Micro-Testing before you even launch a product. Todd Kriney, our speaker today, believes yo...

In digital marketing, speed is important. We're testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that!  For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entreprene...

How do you get a sustainable competitive advantage as a Direct-To-Consumer Brand? Join us as we dig into the world of Generative AI with our Summer speaker series guest, Matt Tessar, the founder of Tesmo.  In this episode, you'll hear Matt presenting to a room full of Entrepreneurs and founders at Ezra Firestone's Blue Ribbon Mastermind. He shares what you can expect from the current iteration of...

The Facebook game has changed; have you adapted? Are you struggling to see consistent results, having scaling issues, or seeing costs rise? You may be underestimating what Facebook can do, and your campaigns are probably way more complex than they need to be.   You're not alone in this! META has had marketers and media buyers on a wild ride. So today, we have two Blue Ribbon members on the show fo...

Have you tried Influencer Marketing but with disappointing results? Or maybe you don't even know where to begin. This episode will help. We have Nish Samantray, co-founder of the 8-Figure Brand, 'Arrae,' on the show for our Special Summer Speaker Series. He's presenting live from Ezra's Blue Ribbon Ecommerce Mastermind, sharing how Arrae grew exponentially when they developed this Influencer Marke...

Have you given SEO a minute lately? Zach Schubert of Qera Marketing is not only an Agency Lead Gen consultant, but he has stayed in the SEO game and sees incredible results when most people have long deserted the channel for 'greener pastures.'  In fact, SEO is not a thing of the past; it's working right now if you're willing to invest in it. And the best part? It doesn't have to take as long as y...

If you want to dive deeper into Google Ads, then 1) You're smart, and 2) You're in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands. In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll he...

Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?! Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can't just rely on one platform for your business . In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the...

Did you ever want a wise guru to just sit down with you and tell you what to do to feel better in your world? To just give it to you straight and break it down for you? Well, this episode is for you, and it's perfect for Memorial Day weekend when you're hopefully taking a minute to rest, reflect and connect.  You'll hear Ezra Firestone mentoring his team on how to live a fulfilling and happy life,...

Another great episode brought to you by Ezra Firestone, founder of Smart Marketer (and several other Businesses). It's packed with insights to help you if you're in business  or want to be ! You'll hear Ezra interview Russ Izzo, the founder of True Medic, and he shares a ton of solid lessons throughout. Although this was recorded in 2019, you will enjoy their chemistry and energy, and make sure yo...

Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain. In this episode, we're not trying to get you on a diet or get you to achieve more or perform better. Instead, you'll learn how the brain works and what you can do to feel better . Molly Pittman talks...

This episode gives us access to Ezra Firestone's Blue Ribbon E-Commerce Mastermind. Whether you're already a Founder/Entrepreneur or want to launch your own business one day, there are takeaways, tips, and fun tidbits in this conversation between two heavy-hitters that have recently sold large portions of their boot-strapped businesses. You'll hear Ezra's chat with Kindred Bravely Founder Garret A...

Ep. 144, The MIT Framework For Daily Media Buying Decisions If you spend any time in Ads Manager, this episode is for you. The CEO of the Smart Marketer Agency (Pepijn Hufen) is back on the show to share the framework he and his team use for their high-level clients. By the end of this episode, you will feel more confident when drawing conclusions and less daunted by the data. You'll learn the bes...

How do you make email marketing work for you? Whether you're using chat GPT or not, these 8 principles have not changed! " If you hold these eight laws in your mind, you are going to be better at email marketing than about 95% of businesses out there. " John Grimshaw Our host John Grimshaw has overseen the sending of half a million emails (so far)! In this flash back episode, he downloads his expe...

Today Molly Pittman talks to one of her favorite humans in the world, who happens to be AI Enthusiast Mike Rhodes, Founder of WebSavvy. He doesn't claim to be an expert, but he does know more than most and provides some excellent background information, context, and perspective that will help you feel more able to dive into Chat GPT, Mid Journey, and whatever comes next! Listen for an optimistic t...

What does the data tell us? The Chat CPT hype train is extremely real, but what can this tool do for us as Marketers? Does it have what it takes to step in and help you with your Email Campaigns? CMO of Smart Marketer John Grimshaw ran three Email split tests and shares some interesting data in this episode. So whether you are excited to figure out how to use this tool or a skeptic that's a little...

If you have a demanding full-time job, you might feel that launching a side business is just too difficult. But Kate Matsudaira, the Founder of Ink and Volt, did just this and shares her success story with the CEO of the Smart Marketer Agency. Kate's journey showcases the power of community engagement for product development, knowing when to delegate, and some creative solutions to practical probl...

Our senior media buyer is back on the show to bring you up to speed on what's working now in Facebook Ads Manager. You can almost hear the media buying community worldwide as they scramble to get to this episode! You'll hear Smart Marketer CEO Molly Pittman talk with Dennis Paskalev about the trends, tips, and tweaks you need to employ to optimize your campaigns. Plus, don't skip the end of the ep...

Molly Pittman recently had the honor of being a guest on the ScaleUp Community podcast (E-Comm Simplified) with Shruti Shah. We're sharing this recording to give you a ton of valuable insights on digital marketing, business growth, and leadership. Plus, find out what kind of products have a competitive edge in 2023. "Our powers together combined create something much bigger than we could have done...

Have you wondered what would happen if you got onto Shark Tank? Kim Lewis had that opportunity and talks with Molly Pittman in this episode about what that did (and didn't do) for her business. Listen for Kim's true moments of breakthrough, the keys to her success, and what she wishes she had done earlier. "A lot of entrepreneurs start businesses because they want to start a business, not because...

For the first time on this show, we're spotlighting the benefits of Podcasting for your brand. If you're considering launching a podcast and want to understand how it could fit into your business, this episode is a great place to start. Our host Molly Pittman has been podcasting since 2015, but in this episode, she talks with Podcast Entrepreneur Anne Claessen, founder of the Podcast Management co...

In 17 years of business, none of Ezra's employees have ever quit. Yes, you read that right. If you want to learn how to manage inevitable conflict (and keep your "A Players"), you need to listen to this episode. You will learn how to find out what's really going on among your teams, how to prevent trouble on the ground, and then how to deal with it when it arises. This recording is an excerpt from...

At Smart Marketer, we believe all roads lead back to your creative! And we are constantly searching for ways to do that better! Today we've brought on a special guest, Savannah Sanchez. Savannah is one of the most sought-after experts for TikTok advertising and the founder of Social Savannah, an official TikTok creative agency partner. She is passionate about figuring out what creative formats and...