The Smart Marketer Podcast

As a marketer, you can have no better skill set than Offer Creation. Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays...

Need some inspiration for 2024? In this episode, Pepijn Hufen (CEO of The Smart Marketer Agency) looks back on their most successful clients and accounts in 2023 and asks, "What did they have in common"?  Smart Marketer agency clients enjoyed an average growth rate of 235%, but the top clients grew even more, and sure enough, they had five common traits or activities. If you're a Marketing profess...

Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain.   In this flash-back episode, Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will actually make you a better marketer. Her expertise w...

Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing...

Did you miss the statement that Google and Yahoo Released? No worries, we've got you. This is a moment where some marketers are stressing but this is a totally manageable moment for email, so don't freak out. We've got John Grimshaw, Monetization expert and CMO of Smart Marketer, on the show with a timely update that will set you on the right path. John will give you a 5-Task-Checklist that you ne...

If you only listen to one Podcast episode this year, make it this one. We are re-sharing this "NotBusiness" Episode for you today because it's one of those that you need to hear again and again. It was recorded live at his Blue Ribbon Mastermind for Entrepreneurs in 2022, and whether you're an entrepreneur or not, listen for quick communication tips (that you haven't heard before), insight on time...

A lot goes into the storytelling of a great user-generated ad: Whether you've never used UGC ads before or tried to with under-whelming results, this episode will lay out the recipe and break down a process that is 'blowing up' for Smart Marketer's Agency clients. Molly Pittman talks to Creative Manager Ben Bennet about a case study at the Smart Marketer Agency. Using this specific formula, one cl...

Creativity is essential in Marketing; that's a no-brainer. So, how do you get the right kind of creative help when you're looking to grow your business or content team? It turns out it's not easy, but don't worry; we've got all the tips in this episode.  CEO of Smart Marketer, Molly Pittman, talks to the Creative Manager at The Smart Marketer Agency, Ben Bennett. They've been knee-deep in this pro...

As a digital Marketer, you've likely become accustomed to change, and hopefully, you've developed the flexibility to last in this industry for the long haul. So this episode won't come as a surprise; in fact, you'll probably be relieved to have the experts drop these four insights into the year ahead so you can do what you've got to do and not feel blind-sided or stressed.  Listen for tactical tip...

What would you do if you had a thousand dollars to start a brand new business from scratch (with the goal of scaling it)? Molly and John have given this some thought, presenting completely different ideas in today's episode. Listen for their reasoning, strategy, and the marketing insights that shape their ideas. Which one wins? DM them on Instagram. YOUR ENGAGEMENT MATTERS  Thank you to our listen...

This is a time of the year when anything can happen - performance can be more than expected or worse than expected, and there is so much riding on this moment in time. So Molly and John are on the show today to help you pace yourself and get through this final stretch of the season. The first takeaway is (spoiler alert): Don't Panic! Molly and John encourage you to play it slow and steady as they...

Many of our listeners are Marketers and Entrepreneurs inspired to change the world. So today, we're tackling something we've never discussed on the show! We're drilling into the specifics of Nonprofit marketing with special guest Ebony Smith of Gracefull Grind Strategies. Whether you run a nonprofit, work for a nonprofit or you're an entrepreneur looking to give back, you're probably wondering how...

It's not too late to boost your Q4 sales (and lower your stress levels too)! Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show with top-notch, tried and tested tips that will help simplify your approach to the Holiday Sales and eliminate much of the guesswork. Listen in to hear the advice he gives to their agency clients, including how to break down your sales into five distinct...

You can be the best media buyer in the world (or the best email marketer), but if you are not generating the most revenue per visitor to your website, you're not making as much money as you could be! So, if you need a leg-up with your Conversion Rate Optimization, you definitely need to check out this episode with special guest Oliver Kenyon, co-founder of ConversionWise. Formerly known as The Lan...

In this solo episode direct from guru Ezra Firestone, you'll hear about an overarching system that you can implement to ensure you've got a winning e-commerce business.  Ezra created this E-Commerce growth map because he wanted a document to refer back to every time he buys or starts a new business. He's sharing an overview of that exact plan in today's episode, so if you need this kind of insight...

At a time when marketers are all about Q4 and acquiring new customers, special guest Jason Donapel talks with Molly about also using Q4 campaigns for longer-term wins! Jason hones in on segmentation and personalization, shares tips that will bring your SMS strategy up to speed, and talks with Molly about Agency life. You'll also hear about the one benchmark question he asks of every campaign he im...

Do you ever feel like there must be something more? Digital marketing can be a grind, often leading to fatigue, emptiness, and general dissatisfaction. In this #NotBusiness episode, CEO Molly Pittman answers your questions about her dog rescue and, in turn, shares how Non-profit work brings meaning to your ability to market, sell, and raise funds. You will hear how she's saving lives, being refuel...

If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. In this episode, Pepijn Hufen looks back at his humble beginnings and shares what he would do if he were starting from square one again. H...

If you find the business of people and relationships puzzling or just plain difficult, this episode is a great place to start. Often, Marketers and Entrepreneurs max out their skill set and become the best they can be, but run into problems and stagnate because of their relationships at work and home. It's not wrong to be bottom-line driven and compelled to make things happen, but putting people f...

As a Marketer, you will always need evergreen content to use and splice together for powerful year-round Ads. In this episode, Molly Pittman talks to the Creative Manager at The Smart Marketer Agency about "Flexible use content." Ben Bennett shares the framework and the need behind it, and how they use this idea to test and improve their clients' creatives. So, if you are looking for ways to fight...

Most marketers love the fourth quarter, right? But it's not entirely stress-free. In this episode, Molly and John share what they're doing and why - so that you can best prepare (and ensure you're making the absolute most of the opportunity ahead of you). As you will hear, there are things you must do as a marketer (or Entrepreneur) to make your Q4 1) More successful and 2) Less Stressful. Listen...

Another iOS update? Fret Not! If you're a Marketer, those words might trigger anxiety and dread, but Molly Pittman and John Grimshaw are ahead of the game, and they're on the show today with all the info and some good news! Spoiler alert: It's not going to be a repeat of the iOS 14 update, so you can rest assured. But you do need to understand how this will affect your campaigns, ROAS, and more. T...

Are you getting the results you need from your Meta Ad Campaigns? Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show to share a brand new case study that might help you with your business. While every Facebook Ad account has its personality, it's not uncommon to find one that looks good at first glance but is under-optimized. And that was exactly the case with this Smart Marketer...

If you're weighing up the pros and cons of having a business partner (or you're having doubts about your current situation), you need to listen to this episode with Molly Pittman, the CEO of Smart Marketer. Molly makes a strong case for partnering with others, but she drops some critical caveats and insights to help you identify the right people to partner with.  "When you're able to truly stand i...

In this #NotBusiness episode, Molly Pittman shares from the heart what's been happening this year, the self-care tools she's loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-S...