The Smart Marketer Podcast

Molly Pittman is back with an unfiltered look at what's working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and leveraging email warming campaigns to drive engageme...

Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with val...

Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025! After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they've made to build momentum in 2025. From simplifying operations to leveraging AI and focusing on community, this epis...

Molly Pittman is kicking off the Brands to Watch series with Flewd Stress Care, a company transforming the bath salts industry with innovative, stress-reducing solutions. Learn how their unique product positioning, strong branding, and smart marketing tactics have made them a standout in the DTC space. "They've taken a familiar product and made it better. This is a masterclass in branding and mark...

Ezra Firestone shares insights on maintaining balance and longevity in business. He explores the importance of sustainable business strategies, personal well-being, and the mindset needed to navigate entrepreneurship successfully. Through real-life experiences and reflections, Ezra highlights how consistency, self-care, and strategic decision-making contribute to long-term success. Whether you're...

Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you're navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly's got you covered.   "Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025." – Molly Pittman You Will Learn: • How c...

Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams. " I had never had this reflection time to look back at my life and say,  what do I like about this? What do I want to change? What is the reality of how I am livi...

"Pepsi technically won the taste challenge, but Coca-Cola built the brand."    Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements")....

Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear). You Will Hear, Ezra Firestone on How To Stop Overworking Molly Pittman...

You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch. John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes...

Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA).  As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternat...

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.  Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged. " If you've launched less than four new products in the last 12 months, you may want to consider this because...

John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this "AdSumer Report" Episode for three distinct strategies that you can...

Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.   In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use...

Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO,...

Do you want to attract die-hard fans and turn them into loyal customers?  The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA syste...

The most surprising part about today's update from Molly, is that she doesn't seem to be sweating it, at all.  In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what's going on in multiple facets of her life. You'll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opp...

Learn How To Power-Up Your Click-Through Rates And Boost Profits! If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business to...

Are you Boot-strapping your business? You're not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.  If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at hi...

The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients.  Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will he...

Does your brand have a soul?  Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too.  Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and thei...

The podcasting opportunity has indeed changed, but in this episode, you will hear why we believe Podcasting is still one of the best organic mediums for marketers and entrepreneurs (no matter what type of business you have).  Smart Marketer CEO (and veteran Podcaster) Molly Pittman talks with Darren Clarke (Executive Producer for HubSpot Original Podcasts) and Jessie Clarke (the producer of this s...

Do you believe your goals will happen? If you've listened to the last three episodes, this one may surprise you! Molly Pittman takes a step back and delivers an all-important #NotBusiness episode to round out the series.  The last growth Lever in our mini-series is likely the most important: Your Mindset. You'll hear five Questions you need to answer that will make you happier and increase your Su...

Do you need help building a promotional calendar? What's Your Monetization Plan?  If you've listened to Episodes 183 and 184, you've been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization! You'll hear how to run promotions that make sure that you're generating more...

What does every marketer and entrepreneur need in order to have success in digital business? The CEO of Smart Marketer, Molly Pittman, recently sat down and dove deep into this question and wrote our most popular webinar to date, The Business Growth Playbook for 2024.  If you haven't already listened to Episode 183, start there. We shared audio of Molly teaching the first of four growth levers: Op...