The Small But Mighty Marketing Podcast

Send us Fan Mail Chris Bixby is the VP of Growth at Sezzle , a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades with entrepreneurial experience, years of marketing expertise, and a recent transition into the sales side of things. Chris joins Josh Becerra in...

Send us Fan Mail Sean Higgins is the founder and CEO of BetterYou , a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and productivity space with expertise in behavior change. Sean joins Josh Becerra in episode 16 of How I Work to share marketing and SEO growth ideas like how “ The...

Send us Fan Mail Episode 15 of 'How I Work' features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita - a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has experienced working in both B2B and B2C organizations, goes into depth on his leadership approach styles, and gives insight...

Send us Fan Mail In this episode of 'How I Work', Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis - a provider of Human Resources Software Solutions. You'll learn Troy's approach to competing against VERY large competitors in the HR Software sector, the power of Ascentis's webinar strategy, how they pivoted during COVID and how they're ensuring alignmen...

Send us Fan Mail In this episode of How I Work, Josh talks with Ben Sailer, Inbound Marketing Director at CoSchedule - a family of agile marketing tools that help marketing teams stay focused and deliver projects on time. Tune in to hear Ben's ideas on creating and sustaining a finely tuned seo and content program. Explore more content from leaders in the marketing community on our podcast ....

Send us Fan Mail In this episode of 'How I Work', Josh talks with Kara Kanis, VP of Growth Officer at GovDocs, Inc.  Kara provides a ton of thought leadership on how she's leveraged advisory boards and how they've benefited her company. She also describes GovDocs organizational structure that centralizes sales, marketing, product and client services under 1 leader. Finally she...

Send us Fan Mail In this episode of 'How I Work', Josh talks with Ken Marshall, Chief Growth Officer and Managing Partner at RevenueZen. Ken's shares his perspectives on why SEO and Content Strategy are so important - especially for SaaS companies.  He identifies some of the finer points of SEO that he believes Saas marketers need to pay attention to. Ken also talks about common pai...

Send us Fan Mail In this high-energy and fun episode of 'How I Work' Josh talks with Billy Cripe, VP of Marketing at CIBO - a B2B SaaS company in the regenerative agriculture and carbon credit space. You'll hear Billy's story about how he jumped from coding to being a marketer. He also compares and contrasts what its like to work at big corporations vs lean start-ups and what h...

Send us Fan Mail In this episode of 'How I Work' Josh talks with Chip House, CMO at SharpSpring, about the early days of digital marketing in the early 90's. They discuss how digital has changed and the explosive growth of the MarTech landscape.  Chip also talks about what he's most excited about adding to the marketing mix in 2021 and shares his thoughts on what it takes to ef...

Send us Fan Mail Episode 8 of How I Work features a conversation with Arttu Haho, CEO of TrustMary USA, a SaaS company that provides customer feedback platform that helps companies gather feedback, measure NPS, get more reviews and use social proof to improve conversion rates. You'll learn how to roll your "rr's," how TrustMary grew out of a full service business into SaaS and...

Send us Fan Mail Episode 7 of How I Work features a conversation with Eva Dixon, Director or Marketing at Kipsu, a SaaS company that provides a unique customer relationship platform through messaging. You'll learn how Kipsu integrates their sales and marketing into a single holistic 'Customer Partnership' model and all about their unique approach to email marketing. Learn More: Eva...

Send us Fan Mail In our sixth episode of How I Work, Josh sits down with Raza Hasan, President and CEO of Timesolv Corporation. You’ll learn about how Timesolv came to be and how it's grown into a company with clients in 30+ countries. Raza will share some of the pivotal moments along the way, including building an entirely virtual company with employees all over the world. Listen for tips on...

Send us Fan Mail We're back with episode five of How I Work! Hear from Amber Christian of Wonderly Software about how she went from consulting to founding a SaaS company, where the inspiration of her first product Bella Scena came from. Hear about the insights she's drawing from marketing experiments she's been running as well as advice for those looking to start their own SaaS comp...

Send us Fan Mail In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You'll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and how to harness the power of content to boost your SaaS business to success.   Learn more about Leadpages at https://www.leadpag...

Send us Fan Mail We're back with the third episode of How I Work! Hear from Nate Grahek of Sticky Marketing Tools about how to use video to scale sales. You'll learn how to be agile with video, engage viewers early on in your videos, and educate your audience with webinars. Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/WVxk3ryTCHM to...

Send us Fan Mail In the second episode of How I Work, Augurian chats with Josh Werner from Calabrio about his role as the Director of Demand Generation. Watch to find out about how his team bridges the gap between marketing and sales, from crafting powerful SEO content to managing a robust tech stack. Subscribe to make sure you don't miss out on our next episode – and check out https://youtu....

Send us Fan Mail In this first episode of Augurian's SaaS Scoop series, 'How I Work', we're chatting with Tom Kincheloe from SureSwift Capital. Tom tells us a little about where he's seeing great returns on marketing dollars – and which tools he's found most valuable for road-mapping SaaS customer success. Listen to this episode to find out more about the challenges a...