The Small But Mighty Marketing Podcast

Send us Fan Mail Join Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023.  Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by Sara.  Explore the fundamental concepts of copywriting, learn from the best copywriting examples, and discover essential tools for copywriters.  Dive into t...

Send us Fan Mail Full blog and transcript: Welcome to "How I Work" Episode 41 with Steven Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Steven Rothberg, an accomplished entrepreneur and Chief Visionary Officer of College Recruiter. With over 27 years of experience in the recruiting industry,...

Send us Fan Mail Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights. Explore more content from leaders in the marketing community on our podcast . Or visit our blog to find mor...

Send us Fan Mail Are you looking to increase your productivity and avoid common web dev mistakes? Look no further than this How I Work interview with Josh Becerra and Ken Vermielle!  In this video, we'll discuss the biggest developer time wasters and mistakes that SaaS founders make. From productivity mistakes to programming time wasters, Ken shares tips and tools for improving your workflow...

Send us Fan Mail Full transcript and blog Madeline joins Josh Becerra to discuss DEI in the workplace and discuss recruitment and retention tips in 2023. Explore more content from leaders in the marketing community on our podcast . Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy...

Send us Fan Mail Tamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus: What is Micro-Content: Tactical, Practical, and Philosophical H...

Send us Fan Mail Jenna Zeng is a serial entrepreneur that specializes in business optimization through automation. She is the co-founder of a SaaS company, StaffNet, that allows business owners to focus on the things they’re truly passionate about while keeping their business organized. Jenna joins Josh Becerra to share how her experience in the industry brought her from pain points to developer m...

Send us Fan Mail Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.” Scott joins Josh Becerra in episode 35 to discuss building brand trust i n a world of fake news and gatekeeping. He shares the history of brand trust an...

Send us Fan Mail Full podcast and transcript: https://augurian.com/blog/how-i-work-karan-ferrell-rhodes/ Karan Ferrell-Rhodes is the founder of Shockingly Different Leadership, a global human capital professional services firm that helps organizations quickly locate trusted expertise to get their “people projects” done. She is also the best-selling author of Lead at the Top of Your Game.   Karan s...

Send us Fan Mail Ramona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership. Ramona and Josh dove into the foundations of leadership and confidence. She shares h...

Send us Fan Mail Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and  algorithms to help businesses plan and optimize their ads, automatically. How I Work, Episode 32 with Zeze Peters (Beam.city) Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing truly is like rocket-science. He’s...

Send us Fan Mail Nikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm. Nikki sits down with Josh Becerra to challenge people to think less about getting in front o...

Send us Fan Mail Joseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today. Joseph and Josh Becerra discussed leaning into the relational side of acquisitions...

Send us Fan Mail  Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies , a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world. Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside sc...

Send us Fan Mail Andrew Forman is the founder and CEO of Givz , an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup.   Andrew joined Josh Becerra in episode 28 of How I...

Send us Fan Mail Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world.  She is the CEO at kgalloway consulting , where she helps startups to Fortune 500 organizations drive growth with strategy and innovation. Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back t...

Send us Fan Mail Ashleigh Wilson is the founder and CEO of AuditMate , the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it. Ashleigh joins Josh Becerra in episode 26 of How I Work to disc...

Send us Fan Mail Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations , a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses, How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations) Esra joins Josh Becerra...

Send us Fan Mail Michael Diego is the Co-Founder and CEO of Wise Assistant , a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing. Michael j...

Send us Fan Mail Andrew Davies is the CMO of Paddle , a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching. How I Work, Episode 23 with Andrew Davies (Paddle) Andrew joins Josh Becerra in episode 23 of How I Work to discuss h...

Send us Fan Mail Bryan Clayton is the CEO and Co-Founder of GreenPal , an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech. Bryan joins Josh Becerra in episode 22 of How I Work to discuss why he favors the one-channel approach...

Send us Fan Mail George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies. How I Work, Episode 21 with George Hadjiyanis (Launch Avenue) George joins Josh Be...

Send us Fan Mail Peter Zaballos is a Fractional CMO at Authentic Brand , a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small tech startups to unicorns. Peter joins Josh Becerra in e...

Send us Fan Mail How I Work, Episode 19 with Jeff Imm (Click360) Jeff joins Josh Becerra in episode 19 of How I Work to talk about how finding a product core and sticking to it is his superpower for SaaS success – and fine-tuning the ICP , ideal customer profile, and utilizing that to perfect your product. Plus: Using Churn Rate to know if your business is on track Synchronizing departments to dri...

Send us Fan Mail Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront) Joseph Rueter is the founder and CEO of Vivront , a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude....