The Small But Mighty Marketing Podcast

Send us Fan Mail How important is psychological safety in driving your team’s success? In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams. We cover: - The impact of psychological safety on team performance - How fear of failure holds back innovation - Steps to create a culture of tr...

Send us Fan Mail What if your path to career success is also leading you to burnout? In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance. We cover: - How career burnout affects even the most ambitious professionals - The impact of aligning personal and business values - Practical steps to reinvent your career path - How to set goal...

Send us Fan Mail Is your agency keeping you in the dark? Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress. In this episode, we cover: - Why transparency matters in agency-client relationships - How not having access to your data can slow you down - Easy ways to impro...

Send us Fan Mail Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page. We cover: Why agency-client relationships often fail Common mistakes that lead to misunderstandings How to improve communication and trust Simple step...

Send us Fan Mail Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update.  We discuss: Why analytics often fail during migrations Common mistakes marketers make with tracking How to get alignment on your KPIs with leadership The steps to building a reliable source of truth...

Send us Fan Mail In this episode of the Small But Mighty Marketing Podcast , we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing l...

Send us Fan Mail Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders,  Explore more content from leaders in the marketing community on our podcast . Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Reach out...

Send us Fan Mail In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid. Explore...

Send us Fan Mail Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and com...

Send us Fan Mail Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides inval...

Send us Fan Mail Full Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos&q...

Send us Fan Mail Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue. Barb discusses the fou...

Send us Fan Mail Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/ In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving lands...

Send us Fan Mail Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/ In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space.  Steph shares insights on building a marketing function from the ground up, managing glob...

Send us Fan Mail Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/ Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer candidly explores her unconventional...

Send us Fan Mail In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small organizations drive growth and engagement...

Send us Fan Mail In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving professional success. Throughout this engaging episo...

Send us Fan Mail Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitability. Discover Key Takeaways: - How Susan's ea...

Send us Fan Mail Full blog and podcast: https://hubs.la/Q01N4jJ40 In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leaders...

Send us Fan Mail In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and discusses the crucial role of mindset in achieving busine...

Send us Fan Mail Full Blog: https://augurian.com/blog/how-i-work-greg-sax/ Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down with the brilliant mind behind decades of experience and success in the industry—Greg Sax. As the Director of Growth Management at RESO (Real Estate Standards Organization), Greg has transformed the landscape of r...

Send us Fan Mail Join us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation #GeospatialAnalytics growth stage company. Discover the wonders of space science, cutting-edge technology, and how EarthDaily Agro leverages satellite data for environment protection and agribusiness insights...

Send us Fan Mail Full Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/ In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and its relevance in the workplace. Discover what emotional intelligence is and how it impacts various aspects of professional life, including pe...

Send us Fan Mail Full Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/ In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares her journey of starting her own digital marketing agency and scaling it to seven figures in under three years. She discusses the challenges she f...

Send us Fan Mail Welcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topics such as job satisfaction, attitude at work, burnout, stress management, mental health, and overall well-being. Dr. Ritter share...