The Small Business Big Marketing Podcast with Tim Reid

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.   Show Notes Shift Speaker Training (Jo's website) TED Talks So...

In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the big greeting card producers should be worried. The episode includes great tips for leveraging netw...

The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was. We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so...

Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Ad...

In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words....why a key w...

We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how "seeding" upcoming music artists is helping promote the Haul brand to his target audience. Up for grabs is a Macbook Sleeve - just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you'll be i...

Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas...allowing her to punch far above her size. You'll find out how she creat...

If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all...

It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that's more like a premium clothing brand than a place that sells property. Having learnt al...

David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you've ever thought of de...

Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia's business community, and he has kindly given us 30 minutes of his time to tell us how its done. Personal branding is an often overlooked part of a small business's m...

Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You'll also discover what it means to create a 'tuned-in' product or service and how to go about it. Oh, and we announce the winners of the personalised copies of Iggy Pintado's book The Co...

Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business and personal brand...both online and off. Iggy shares with us why it’s so...

Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much...

Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode's a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert. Listener Questions about Networking (PDF Transcription) The post Podcast #5 – Listener Questions about Networking & Web M...

We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press. The Tricks to Using Publicity to Build Your Small Business (PDF Transcription) ??? ???????? ????? ?????????? ???????? ????????? ? ?????????? ????????. ???? ????? ????????? ?? ?? ????????? ? ?????????? ???? ?????? ??? ??...

Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y'ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes. Finding a Niche in a Crowded Market Place (PDF Transcription) The post Podcast #3: Finding a Niche in a Crowded Market Place appeared first on Small Bus...

Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business. How a Corporate Marketer Built a Successful Small Business of His Own (PDF Transcription) The post Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own appeared first on Small Business Big Marketing . Suppo...

John, founder and owner of Wicked Campers, tells us how he's used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box. How a Mechanic Changed the Campervan Hire (PDF Transcription) The post Podcast...