The Small Business Big Marketing Podcast with Tim Reid

Antony Crowther is a 'street fighter' who built New York Minute, a burger franchise with 30 locations, that is now down to six. And guess what? He couldn’t be happier! Strap in for an inspiring story of business resilience, adaption and reinvention. And some very actionable business and marketing tips along the way. In this high-energy episode of The Small Business Big Marketing Podcast , I...

Keen to turn your precious customers in to customers for life? In this solo episode of  Small Business Big Marketing , I turn my week of errands into a marketing masterclass. I’ve just had a haircut, visited the shrink, and—clumsy me—snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn’t switch off my marketing brain. So I’m sharin...

G’day, I’m your host Timbo Reid, and welcome to the 16 year-old  award-winning Small Business Big Marketing Podcast.  I’m guessing you’re a motivated business owner keen to grow that beautiful business of yours into the empire it absolutely deserves to be. Well, you’ve come to the right place. I’ve been in marketing all my working life (that’s a...

Hey motivated business owner, Timbo here. I trust your business is thriving, as are you. I haven't been. It's been almost two years since we last spoke, so I thought I owed it to you to let you know what's been going on, and what's about to go on. So here's a little message from yours truly. Key points if you can't be bothered listening: I've been battling some mental health demons - anxiety, depr...

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights...

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide founder Renae Bunster ... During a holiday throug...

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well.  If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s...

Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Mobile Skips owner Jacob Spencer ...   Eight years ago, and without any industry experience, Jacob Spe...

Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly...

Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-profile collaborations to redefine the escape from...

Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ads, this is an episode you can't afford to miss! A...

Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Market...

Eleven years ago, Frank Greeff was a chef.  Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more...

Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of...

Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s another artificially intelligent episode 653 of The (14...

Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little mor...

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Category Desig...

Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, awar...

Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer.  Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing...

Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s a not-so-rocky episode 648 of...

AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and definitely artificially intelligent episode 647 of The...

Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s episode 646 of The (14 year-old, award-winning) Smal...

Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge.  That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome episode 645 of The (14 year-old, award-winning) Small...

Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice and Real Housewives. It’s a big-thinking episode 644...

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Sma...