The Small Business Big Marketing Podcast with Tim Reid

Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete w...

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being someth...

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called Th...

Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and...

"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found...

Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offli...

What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine...Yellow Pages have responded to our interview with them...T...

The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at home Mum who's gone ahead and published, single-handedly, her very own cook book. She shar...

In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase -...

Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-mill...

Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing...

In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts? Druation: 40 Minutes The post SBBM #32: Intervi...

This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's taken a bricks and mortar retail business in to the on line world. Links fr...

Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seat...

Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at t...

Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast. And here's this...

There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in th...

Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application...

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource - You can't do everything. 10. Sort your email signature out. 11. Under promise and over deliver.   10 Marketing Nuggets...

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them...beacuse, as always, the magic's...

Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares: The story behind that famous design; The critical elements to writing that perfec...

Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia. Fri, Aug 20 to Sat, Aug 21 This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget. No BS...no theor...

For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest f...

Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia's answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point...wait until you hear the sil...

Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea and brought it to life all by himself...he's managed to get national TV coverage to boot....for F R E E . Who wouldn't want a bit of that action. Steve's got lots of other great marketing tips and tricks...all of which require a bit of marketing elb...