The Shopify App Show

Agentic shopping is already here. While Shopify rolls out things like the global catalogue, UCP and Agentic Channels, some platforms are already a couple of years into that journey. Michael Tutek is one of them. I remember loading up the Arc'teryx site one day and there it was - an AI shopping assistant, live and working, while most of the industry was still writing think-pieces about whether this...

If you've tuned into The Shopify App Show, you'll know that The Support Heroes have been great supporters of the show, and also great supporters of Shopify Apps all over the world. When they approached me to sponsor the show, I couldn't have thought of a better fit. The Shopify App Show is all about showcasing independent apps, founder-led businesses who have built their business from the ground u...

Shopify Editions is basically tech's twice-yearly keynote moment now. The Everywhere Edition dropped 150+ updates, and landed on the same day I'd booked Emili Horncastle of Zapiet, so we hit record three hours later and got the early takes while the dust was still settling. Emili's the real deal: Zapiet invented store pickup and local delivery on Shopify! She now runs six apps including Zapiet Eat...

Product data is the plankton of ecommerce — the bottom of the food chain that everything else feeds on. Your content, your search rankings, the LLMs, the marketplaces: they're all eating what's at the bottom. Feed them junk, get AI slop. Few people understand this better than Ole Thorup, who built Accentuate Custom Fields as a solo developer back in 2016 — when metafields were just strings and boo...

Compliance. It's the 4PM Friday conference slot that clears the room faster than a fire alarm. But get the right person talking about it and suddenly it's actually kind of fascinating. Elena Tsacheva from ConsentMo is that person — she makes cookie banners and GDPR regulations genuinely watchable, and she's built one of the most sophisticated consent platforms in the Shopify ecosystem to back it u...

Subscriptions are the holy grail if you get them right: recurring revenue from your best customers. Gavin Ballard has spent 15 years tackling the hardest problems in the Shopify ecosystem, founded Disco Labs, and now runs Submarine — the platform powering subscriptions, memberships and pre-orders for some of the most complex Shopify brands out there. This chat's timely - Gavin just got back from S...

Shopify POS is one of the biggest unlocks on the platform, but most merchants are scared to make the move — and honestly, a lot of POS apps are half-arsed. So this episode I'm going proper niche: POS Cafe, built by Carmel and Adam, who run the whole thing out of remote Queensland and service merchants all over the world. We get into how two ex-agency operators stumbled into a gap nobody was fillin...

The Shopify checkout is the one part of the customer journey that's guaranteed — every customer goes through it, no matter how they got to your store. So I've grabbed Blake Waldron, who spent years building Shopify stores and now runs Checkout Components, the app for making that critical moment actually work for you. We get into what makes a good checkout (hint: stop assuming every customer wants...

This is a big one. Shopify Flow has had the biggest glow-up of any feature on the platform, and today we're going inside the mothership to talk to the bloke running it. Paul Nuschke leads Shopify Flow, and he joins me to unpack one of the most insane stretches of shipping in Flow's history - Sidekick integration, and so many other improvements. We get into what it took to make Sidekick build worki...

Store Credit is the most slept-on feature on Shopify. Stores are still running tired discount codes and clunky points-based loyalty — when the tool that replaces both has been sitting in Shopify waiting. Mat has been solving the "how do I reward customers" problem longer than most — he built Gift Card Factory and DataJet before Shopify even had native store credit, and we've teamed up on Stork Cre...

You can do everything right for your ecommerce business. But if your inventory isn’t right, it all goes down the toilet and you start flushing money away. That’s why people like Jordan Finneran, from Pimsical, are some of the most important people in the Shopify ecosystem. If you care about saving time, money and delivering the best experience for customers, everything we cover in this episode is...

Not every store needs more apps. But every store needs a great front end — and Anne Thomas from Design Packs has spent the better part of a decade making sure Shopify merchants can build one without losing their minds. Anne co-created Flex Theme, one of the most respected themes in Shopify's history, and now runs Design Packs — a modular sections app that's evolved constantly since launching in 20...

Not every brand gets Kim Kardashian. But every brand can build a structured, impactful influencer program — and Yash Chavan from SARAL is the guy to learn from. SARAL is the end-to-end influencer OS used by consumer brands, mobile apps, and B2B companies to find, manage, and measure influencer programs at scale. Martin and Yash cover how to find the right influencers, why Snoop Dogg probably isn't...

Are customer surveys conversion killers, or are they the secret weapon to understanding your buyers? In today’s episode of the Shopify App Show, I chat with Jason Zigelbaum, the solopreneur behind ZigPoll—a leading customer survey app for Shopify. We dive deep into the psychology of why customers actually want to give feedback, the magic of the post-purchase touchpoint, and how even the most "bori...

This episode of The Shopify App Show is all about Pre-orders. I’m lucky enough to be joined by Sandesh Kulai from Stoq. He lives and breathes the topic, and has built not just the toolset but pre-defined game plans for Shopify stores to drive more sales through pre-orders. Like all the great founders we’ve talked to on this show, Sandesh hasn’t just built a set and forget product, he is working wi...

In this episode, we explore how Shopify's evolving discount landscape is being shaped by innovative apps like Discount Kit. Sammy Isseyegh shares insights into the platform's capabilities, the importance of flexibility in promotions, and the future of commerce automation. Key Topics: The shift from discount codes to automated, frictionless discounts How Shopify Functions enable powerful, developer...

Everyone knows that bundles are a powerful tool in ecommerce. But for many, it can be an overwhelming topic. In this episode, Prakhar from FoxSell Bundles shares his experience on the evolution of bundling technology in Shopify, operational challenges, and the exciting future shaped by AI and agent commerce. Whether you're a developer, ecommerce manager, or business owner, his perspective offers c...

Today’s episode of the Shopify App Show is as topical as they come. Search has changed more in the last 12 months than in the previous 20 years combined. Is the search bar now a chat box? Is it AI, curated, or algorithmic? Does the traditional "Results Page" even exist anymore? The answers are changing daily. But one thing is clear: a new wave of apps is rewriting the rules of discovery. My guest...

There haven't been many Shopify apps break onto the scene in the past few years with as much impact as Order Editing. They have struck a formula to envy - a simple product with a failsafe value proposition. They're led by a couple of savvy founders who have grown their brand in public with that perfect balance of youth, authenticity and most importantly results. Kiril is the tech guy behind the pr...

Chatting with Josh Bitossi about Shopify POS is like talking to Steve Jobs about Apple. His knowledge as both a Shopify Alumni and indie app developer who has dedicated his expertise to building apps for Shopify POS. Every episode the Shopify App Show chats with indie app developers who are breaking new ground across the Shopify ecosystem. Whether you are a business already using Shopify POS, you'...