The Shopify App Show

I jumped under the hood to road test Shopify's new shop.md, which lets anyone create a personal Shopping agent. Shopify just gave AI agents a credit card. Shop MD lets ChatGPT, Claude or any agent search Shopify’s catalogue, build a cart and check out with Shop Pay, without ever touching a store’s website. Martin Cox put it through a crash test by getting Claude to buy his next pair of running sho...

It feels like every day there is a new way of selling via AI. A new integration, a new model, a new type of agent. The next few months is when we'll see some real numbers on what is working and where to invest. But one thing that's certain, is there's opportunities for businesses of all sizes to cash in on new sales channels. In this conversation, I chat with Carla Penn-Kahn from ProfitPeak, and C...

Perfect preparation equals peak performance for peak season. Now is the time to be running the tests and optimizing your store for the busiest ecommerce trading period of the year. It's not the season for think pieces. Merchants just want to make more money. That's why we built the Global Compass series: short, sharp chats with the best of the Shopify ecosystem, from all over the world. Episode 3:...

Shopify Canvas is a new visual, AI-powered design workspace that allows Shopify merchants to build and customize their online stores by chatting with Shopify's AI assistant, Sidekick. In this mini episode I chat with Blake Waldron from Checkout Components and Georgi Petrov from Uxify about their initial reactions, what it means, and what the future of Shopify storefronts looks like.

Trying to reduce Shopify support tickets and increase order value this Black Friday? In this episode of The Shopify App Show, we cover Shopify order editing, post-purchase upsells, customer retention strategy, and how to prep your customer service team for peak season, with Kiril Climson, co-founder and CTO of Shopify app Order Editing, and Nicole Christopher from the Order Editing team. If you're...

Looking for Shopify Black Friday discount strategy tips that go beyond "discount everything"? In this episode of The Shopify App Show, we talk Shopify discount strategy, gift-with-purchase tactics, store credit, and how to reduce fashion returns caused by incorrect sizing, with Sammy Isseyegh, co-founder of Shopify app Discount Kit, and Gulnaz Khusainova, founder of Shopify sizing app EasySize. If...

For every case study you see about A/B tests and CRO changing the world and printing money for merchants, there's unlimited, untold stories where these two methodologies are eternally in the too hard basket. At the end of the day, every Shopify store has the same shitty numbers. A hundred people land on your site, maybe three make it to the checkout. The rest just vanish, and we all get stuck tryi...

Merchandising and fashion sound easy, don't they? Everyone's been selling clothes online for years, so surely all the existing platforms have that covered. But this episode might change the way you think about that. I sat down with Mark from Tagalys , who specialise in search and merch for fashion. We talk about one of my favourite technical terms: shit in, shit out. If your data's a mess, it does...

Third and final bonus drop from Toronto. This one's got an agency lens on it: Gavin McKew is Director of Innovation at SHERO Commerce and doesn't hold back on what actually gets an app noticed inside a 75-person agency. Yash Chavan runs SARAL, an influencer marketing platform, and just launched SATHI, their new Shopify affiliate offering. We get into why Gavin doesn't trust app store reviews anymo...

B2B is quite possibly the biggest opportunity for most ecommerce businesses. The B2B numbers most people ignore: 87% of all US e-commerce transactions are B2B B2B orders run roughly four times bigger than B2C Only 2-10% of Shopify stores actually do B2B That's why this episode is an important one. B2B is one of my specialities on Shopify, so it was a pleasure to sit down with Josiah Hubbard, who's...

Bonus episode number two from the Toronto live show, and this one's the self-declared "Aussie panel." Adam Wooding built POS Cafe, solving a very specific pain: Shopify POS's three-variant limit wrecking havoc for cafes and restaurants trying to run a coffee order with extra shots and oat milk. Gabbie Rea used to work for Martin at Overdose, jumped ship, and now runs Sundae Lane and Biscuit Bundle...

I started this podcast talking to indie app developers, because they have some of the best insights into e-commerce. A lot of them don't just have the experience of building apps - they've often started out working in an e-commerce business, they've worked in agencies, or they've even started their own businesses. This episode I'm speaking to someone who's done all of the above: Sylvie Wilson, one...

Bonus round! This one's straight from the Toronto stage, recorded live the week before DotDev, and fair warning: the video's a bit rough (one mic, one stage, zero time to fuss over lighting) but the panel is stacked. Matt Sodomsky is the tech guy behind two proper OG Shopify apps, Mechanic and Locksmith. Elena Tsacheva runs Consentmo, keeping merchants on the right side of consent law across a doz...

Up until now, we've had a simple formula. Every week I catch up with an indie app developer to talk about a different part of the Shopify ecosystem. Today, I'm going rogue. We've got a guy who threw a legitimate frat party, in a real frat house, in Toronto at DotDev recently. We're both agency guys from a long way back, and I've been wanting to do an episode on where agencies fit into the Shopify...

Every episode we cover a different part of the ecosystem. We’ve talked bundles, subscriptions, point of sale and lots more. But what’s more important than any of these? Customers! Customer data is your biggest asset. If you don't own it, or it's scattered across a dozen platforms, someone else can take it away from you whenever they like.  Danny Phillips has spent his career proving that on the cu...

If recording one episode of my mid life crisis podcast at DotDev in Toronto wasn't enough, I got an email at 10.30pm at night saying that they had an extra slot open up. Kurt Elster, the OG of Shopify podcasting, wasn't able to make it, so they asked me if I'd fill the slot. Obviously I said yes, and then I had to find someone to talk to. So I thought I should have some fun with it and do it my wa...

This is a big moment for my little podcast... Shopify invited me to record the podcast from their special studio on the floor at DotDev! Shopify's Director of Product, Jonathan Zazove, and an OG app founder, Mike Rossi of Smile (fresh off a Shopify Build Award) caught up with me to chat all things Sidekick, the future of Shopify apps and what is being done to make life better for app developers. I...

Agentic shopping is already here. While Shopify rolls out things like the global catalogue, UCP and Agentic Channels, some platforms are already a couple of years into that journey. Michael Tutek is one of them. I remember loading up the Arc'teryx site one day and there it was - an AI shopping assistant, live and working, while most of the industry was still writing think-pieces about whether this...

If you've tuned into The Shopify App Show, you'll know that The Support Heroes have been great supporters of the show, and also great supporters of Shopify Apps all over the world. When they approached me to sponsor the show, I couldn't have thought of a better fit. The Shopify App Show is all about showcasing independent apps, founder-led businesses who have built their business from the ground u...

Shopify Editions is basically tech's twice-yearly keynote moment now. The Everywhere Edition dropped 150+ updates, and landed on the same day I'd booked Emili Horncastle of Zapiet, so we hit record three hours later and got the early takes while the dust was still settling. Emili's the real deal: Zapiet invented store pickup and local delivery on Shopify! She now runs six apps including Zapiet Eat...

Product data is the plankton of ecommerce — the bottom of the food chain that everything else feeds on. Your content, your search rankings, the LLMs, the marketplaces: they're all eating what's at the bottom. Feed them junk, get AI slop. Few people understand this better than Ole Thorup, who built Accentuate Custom Fields as a solo developer back in 2016 — when metafields were just strings and boo...

Compliance. It's the 4PM Friday conference slot that clears the room faster than a fire alarm. But get the right person talking about it and suddenly it's actually kind of fascinating. Elena Tsacheva from ConsentMo is that person — she makes cookie banners and GDPR regulations genuinely watchable, and she's built one of the most sophisticated consent platforms in the Shopify ecosystem to back it u...

Subscriptions are the holy grail if you get them right: recurring revenue from your best customers. Gavin Ballard has spent 15 years tackling the hardest problems in the Shopify ecosystem, founded Disco Labs, and now runs Submarine — the platform powering subscriptions, memberships and pre-orders for some of the most complex Shopify brands out there. This chat's timely - Gavin just got back from S...

Shopify POS is one of the biggest unlocks on the platform, but most merchants are scared to make the move — and honestly, a lot of POS apps are half-arsed. So this episode I'm going proper niche: POS Cafe, built by Carmel and Adam, who run the whole thing out of remote Queensland and service merchants all over the world. We get into how two ex-agency operators stumbled into a gap nobody was fillin...

The Shopify checkout is the one part of the customer journey that's guaranteed — every customer goes through it, no matter how they got to your store. So I've grabbed Blake Waldron, who spent years building Shopify stores and now runs Checkout Components, the app for making that critical moment actually work for you. We get into what makes a good checkout (hint: stop assuming every customer wants...