TPA

The Shift

Technology EN ↓ 3 episodes

The Shift explores the forces quietly reshaping life, culture, and choice. Hosted by Jesse and Ben, we navigate a world where consumer behaviour is being rewritten by technology and new social currents. We believe the tools we use don't just assist us - they fundamentally change how we think, live, and buy. Our mission is to uncover how brands can remain salient, authentic, and visible in a rapidly evolving world. Hosted on Acast. See acast.com/privacy for more information.

Author

TPA

Episodes

Episode 3: The New Search Party 19.06.2026 20:38

In this third episode of The Shift, Jesse and Ben get into GEO and the fascinating shift happening underneath search right now. From the rise of AI as the new information gatekeeper, to why a Reddit thread might matter more than your homepage, to the changes Google and the big players are quietly rolling out, they unpack what it all means for brands and how to stay visible in a world where people...

Episode 2: In Defence of Friction 30.04.2026 20:49

In this second episode of The Shift, Jesse and Ben explore a question that cuts right to the heart of creativity in the AI era: is friction actually good for us? As AI gets better at turning ideas into finished products almost instantly, they dig into why the struggle, the constraints, the messy middle bit, might hold some value. They also get into how consumer taste is shifting, why authenticity...

Episode 1: Outsourcing Thought 12.02.2026 22:53

In the debut episode of The Shift, Jesse and Ben dive into the concept of Cognitive Offloading - the growing tendency to hand over our memory, navigation, and decision-making to technology. While these tools are often viewed as simple assistants, this conversation explores the profound reality that they are fundamentally rewiring how we think, live, and buy. Key Discussion Points: The Rewiring of...