The Shift

In this third episode of The Shift, Jesse and Ben get into GEO and the fascinating shift happening underneath search right now. From the rise of AI as the new information gatekeeper, to why a Reddit thread might matter more than your homepage, to the changes Google and the big players are quietly rolling out, they unpack what it all means for brands and how to stay visible in a world where people...

In this second episode of The Shift, Jesse and Ben explore a question that cuts right to the heart of creativity in the AI era: is friction actually good for us? As AI gets better at turning ideas into finished products almost instantly, they dig into why the struggle, the constraints, the messy middle bit, might hold some value. They also get into how consumer taste is shifting, why authenticity...

In the debut episode of The Shift, Jesse and Ben dive into the concept of Cognitive Offloading - the growing tendency to hand over our memory, navigation, and decision-making to technology. While these tools are often viewed as simple assistants, this conversation explores the profound reality that they are fundamentally rewiring how we think, live, and buy. Key Discussion Points: The Rewiring of...