The Serenity Digital Podcast – Peace of Mind Digital Marketing, Explained

Can AI build and optimize a website for your business? Will it answer the questions your potential customers have? Will you actually rank? Can it work for you without human guidance? In this episode, John and Lindsay dive into real AI questions we’ve received from friends and clients, and we hope this helps clear things up! We kick things off with a tool called Tilly, a generative AI aiming for ac...

From the basics up to conspiracy theories, Serenity Digital has your back! John and Lindsay take some time to help with one of the best ways to market your business, on Google maps. What can you do with your profile? How do you optimize it? what are some ways to leverage your Google Business Profile? We dive in and walk through some important features, and we fly off course with our tin foil hats....

At Serenity Digital, we want to explain what's going on behind the scenes, and nothing is more basic SEO than talking to the web in the right way with tags and descriptions. Have you wanted to know what SEO's and web people are talking about when it comes to meta tags or descriptions? (i'm sure you have been dying to know!) So here we are, our team helping explain what this all means....

On the Serenity Digital podcast, peace of mind marketing explained, this week blog length! Now before you hit snooze on this topic rest assured, we dive into the age-old question: how long should a blog post be to rank well on search engines? We'll cut through the fluff and discuss the ideal length for optimal SEO performance, backed by data-driven insights. Whether you're a seasoned blogg...

SEO is a time consuming task. Making sure you've got things lined up correctly so Google and other search engines know more about you and your business and location and detailed information all being the same across many different sites, it can be a lot! But at Serenity Digital, we believe in one thing, if you're going to DIY it, make it easy on yourself, spend time on a regular basis, and...

When you write a blog, or new pages of content on your site, is there a way you can package the blood sweat and tears when writing in a new package to be used in other locations! Absolutely! This week, John and Lindsay talk through some platforms, and other options when looking at where else can you share the content you've worked on. For the most part, you really do need to be posting everywh...

If you're checking your analytics and all of a sudden you have Cranberries lyrics going through your head, this conversation is for you. Zombie Pages What are they, how do you stop them from multiplying, and is there a way to stop them in their tracks! Pages that aren't giving you the traction you want can be very frustrating, so let's get you ahead of all this on your site. If you kee...

Every once in a while, a brand looks to revamp, or overhaul their image. What does it take to change your name, domain, and brand overall. Well... I'm sure you guessed a lot. And you'd be right. When it comes to changing your image online, it's actually a simple process, but theres things to be looking for! We discuss, share some quick tips, and what to look for at a high level. A bran...

A powerful way to market your business to locals in your area. A focus on your business profiles, talking about yourself in ways that matter most to a smaller business owner that lives and works in the same area. The team behind Serenity Digital have taken time to discuss key points that help your brand show up in your area. Localized SEO really is for everyone, but If you have trouble seeing your...

oh you mean slugs in your URL! Great question! Today on the podcast, Lindsay and John discuss something that is somewhat important to your SEO, how your URL works and the information in the slug of your URL! A lot of times SEO is work done on hundreds of little things that paint a big picture. One of these things is organizing your site, and how your pages are portrayed with the actual information...

Everyone talks about "the new" algorithm" when it comes out on every platform, what we especially like about the changes here on LinkedIn recently!? It's very close to great SEO best practices. Take a listen as we dive into some of the new, behind the changes on LinkedIn. We're so happy you're here

This week on the Serenity Digital Podcast, Lindsay and John take a little time to stop down and discuss if having a transcript of your podcast of your video content, or anything else that requires audio is worth the work. In Short it is, there are a few reasons as to why you would want to include this important information and tie it to your content, we delve into the specifics and it unlocks a co...

This week, the Serenity Digital team dive into more context about how to leverage AI with the content of your site. As we've said before, AI is a tool to be used to help generate ideas, and a great tool to help with the empty page syndrome so easily found on every creatives computer when there's a deadline. We'll dive into our thoughts on using AI for content writing, how to spot if an...

What to ask! What to know! Key buzzwords to watch for! Lindsay and John take time to talk about what's buzzy in the SEO world, what are terms you should know about SEO, and what to look for when talking to a potential agency that will do your SEO for you. Knowledge is power after all!

Ok! If you're looking at a blank sheet of paper, and wondering "what's a great way to write a blog for my business" This podcast is for you. This week we jump in and talk content writing, from the perspective of our main content writer here at Serenity Digital. What is a good way to find what to write about, some quick tips about what to look for when writing content for your bus...

What You Should Ask For In Transparency and Results! This week, John and Chris open the gate and discuss what you should know about digital marketing. Who owns your analytics? Does the agency REALLY have an exclusive tool that brings unreal results? How much information is proprietary when it's your marketing?

It's the podcast podcast! John and Chris delve into podcasting and its impact as a marketing tool. With the exponential growth of podcasts and the ever-increasing engagement from audiences, leveraging this medium has become a game-changer for businesses and brands alike.

Is it worth your time to do your business and marketing tasks yourself? Emails, schedules, and customer service can all be automated. John and Chris wonder in this episode, if there is an advantage of the human element? (Spoiler: yes)

Huge trends of business owners using AI to create content, author social posts and do topic research. What are the benefits of using the machine? Are you sacrificing quality for time? Get your prompts ready, as John and Chris talk AI!

Rank higher with these free tools and easy steps. This week John and Chris talk about the before. Before your new visitors. Before you write that content. Before your victory dance. Begin with free tools, a little guidance and you can produce great online content now!

On this week's podcast, John and Chris dive into the world of e-commerce and discuss proven strategies to help businesses thrive in the digital marketplace. Whether you're a seasoned e-commerce professional or just starting your online journey, this episode is packed with insights to take your e-commerce game to the next level.

Digital advertising offers lots of tactic options and lots of different results. Is your campaign meeting your goals? Do you have clear goals? Can you have a conversation with your marketing team on where you need to be? What data matters? John Reynolds and Chris Baur discuss.

Everyone needs a friend. A partner, a sidekick, a trusted advisor. A knowledgeable guide through the valley of Omni Channel campaigns. Why do marketing agencies get a bad rap? John and Chris explore, defend and champion having an advocate in advertising.

With all eyes on Google Analytics and the transition to GA4, website data is top of mind. Bragging rights for high-trafficked pages is good, but following the customer journey from discovery to conversion using data is great. John and chris grab the charts and follow the stats on this week's Serenity Digital Podcast.

They say the first step is the hardest. One of the biggest challenges we see is step two and beyond. John Reynolds and Chris Baur discuss building sustainable, repeatable, and successful marketing habits!