The Serenity Digital Podcast – Peace of Mind Digital Marketing, Explained

The attention what? The attention economy refers to attention becoming a valuable resource in the digital age, where platforms and businesses vie for our limited attention spans. John Reynolds and Chris Baur talk about the good and bad in targeting and monetizing your "just one more" moments.

In this week's episode, John and Chris talk about the sometimes unfortunate negative perception business owners have of marketers. Was it a bad campaign? A nontrustworthy agency? Learn how to pick the best people for the job, and the best marketing for your needs!

In this episode, John Reynolds and Chris Baur explore the world of PPC (pay-per-click) advertising and the pros and cons of doing it yourself versus hiring an agency to manage it for you. PPC advertising is a powerful tool that can help businesses drive traffic to their websites, generate leads, and increase sales. However, it can also be complex and time-consuming, requiring a deep understanding...

You are the best advocate for your business, and making great content is something you can do, with a little help. John Reynolds and Chris Baur break down five free tools to help you from research to presentation of your online content. Get making!

Every marketer has told you the same old joke that goes like this, "If there was a silver bullet for marketing, I would be a millionaire" There are no silver bullets or magical tools or secret codes to be found better online. John Reynolds and Chris Baur talk about Google's EEAT, good content, and library analogies.

One of the biggest questions we get is "How often should I post on social media for my business?" John Reynolds and Chris Baur tackle the number (it's not so complicated) and all the questions (maybe a little more complicated) in this week's Serenity Digital Podcast!

Google has been encouraging and reminding us to update our Analytics to GA4, and July 1st is the day you need to be upgraded. GA4 offers new features, new reporting, and new opportunities for you to improve your web presence! John Reynolds and Chris Baur talk about how to upgrade, new ways to measure traffic, and give you some ideas on how to use your new data.

You've been working hard on making sure your business is everything you've dreamed it would be. It's time to let the world see your hard work. Gain awareness, earn trust, and get new customers with consistent branding, messaging, and voice. Make it intentional, John and Chris from Serenity Digital talk about how.

This week marks the beginning of Spring, which means getting in and doing some much-needed cleaning. Here, John and Chris have 3 SEO-related housekeeping tips to make sure your business and brand are clean and ready to spring the new season! Check your profiles, redirect those broken pages, and start updating that content for growth!

Serenity Digital has had success working with law firms with websites, SEO, and advertising.  This week John and Chris dive into the vertical, highlighting the focuses and strategies we use with your favorite lawyer.  You can see the results in a law group case study right here.

There are a lot of acronyms in the digital space.  At the root of all of them is your CMS.  There are lots of options with strengths and challenges when choosing your Content Management System, and John Reynolds and Chris Baur go through the ABC's of a CMS.

Almost every flight of digital marketing comes with a 90-day asterisk.  "Give us 90 days to compile data and make optimizations" is what we've heard, and what we've said, but what does it mean?  Chris asks and John gives the lowdown on what we're optimizing and why it's important!

Serenity Digital owner John Reynolds and Director of Content and Brand Development Chris Baur are back and giving you the means to the ends of great content.  What is the tone of the content on your website?  Are there tools to help you learn about what you write about?  In this episode, we want to empower you and give you the tools to tell your story.

If only a sneaker company could come up with a motivating slogan to get people out to do things... This week John Reynolds and Chris Baur talk about the biggest hurtle in creating online content, the "Do" step.  Not to be outdone by just doing, they also share the three-part process to not only do but do better!

Every penny counts when it comes to your marketing budget, and you want to make sure you're getting everything from your investment.  How do you judge success from your marketing plan?  Ask the right questions and look for the right answers. John Reynolds and Chris Baur explain.

Trying to improve your website, its search ranking, and its functionality can be a daunting task.    Fortunately, little steps can make big differences.   John Reynolds and Chris Baur have 5 ideas, that you can turn into DIY SEO projects, and start seeing great changes immediately!

In this week's episode of the Serenity Digital Podcast, we dive into digital ownership.  Who owns your website, your data, or your email list?  Does an agency own your traffic data?  A couple of questions and clarifications can set you up to be in control of all your business's data.  John Reynolds and Chris Baur explain and get ready to advocate for your data online!

You've worked hard at creating your business, do you trust its voice with someone else?  There are many tools and services to help your business grow with SEO, but are they helpful?  Bad branding and messaging can hurt the efforts.  John and Chris sit down to talk about when to DIY, freelance, and get the pros involved.

From the quality of your work to the ethics you hold, there are a number of different ways your business and brand is different from the rest.  When potential clients and consumers are comparing you to the competition, what sets you apart?  Realizing your own differentiators empowers you to create branding and messaging reflecting that.  John and Chris dive into what the difference...

Happy New Year from Serenity Digital.  Over the holidays we found ourselves having conversations about AI,  specifically ChatGPT from openai.com From "Can it help me create great content?" to "Will it replace me, and take over the world?", there are a lot of questions about an AI powered future. John and Chris try and weigh the pros and cons, and as a bonus, used AI to create the outline...

With the New Year right around the corner,  it's a great time to look at what you are doing for marketing, and what your next steps should be.  What tactics are going to drive business?  What places are your future customers spending time online?  How much should you be spending on your marketing budget? John and Chris give you a primer for the future!

Building your domain authority leads to more organic site traffic, well structured information on your website, and helps build the trust of potential clients.  Sound tough?   John and Chris give you tips on using SEO to have a strong and powerful presence online, and how to differentiate yourself from the competition.  The world is your oyster and we are your shucking knife.

This week John and Chris break down the why of everything.  Why market?  Why use digital marketing?  Why!

How many people have told you a story about people being served an ad online, and it was so specific they believed their phone was listening to you?  Chances are, they gave signals to the internet and some savvy business owner and marketing person was able to connect their message to them.  John and Chris give a 101 explanation of programmatic advertising.  DSPs, audiences and on li...

In this episode we talk about business listings and reviews.  From all the information you need in your Google Business Profile to how and when to respond to reviews.  Let us help you take control of the way the internet sees your business.   Interested in more?  Reach out at digitalbyserenity.com or John@digitalbyserenity.com