Frank Rolfe
The Self Storage University Podcast
Welcome to the Self-Storage University Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform due diligence on, renegotiate, finance, turn-around and operate self-storage facilities. And your host is a partner in one of the largest real estate portfolios in the U.S. with nearly $1 billion of holdings, Frank Rolfe.
Author
Frank Rolfe
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Occupancy, Rents And Their Often Inverse Relationship 22.04.2022 9:28
Many self-storage owners and buyers have the wrong impression on the relationship between occupancy and rents. Due to this misunderstanding they often miss out on important opportunities to boost revenue. In this Self-Storage University podcast we’re going to unlock the mysterious relationship between rents and occupancy, and how to harness that knowledge for greater profits.
The Dangers Of Non-Traditional Financing 08.04.2022 11:16
When buying a self-storage facility all financing is good financing, right? Not always. There are some unusual risks in non-traditional debt. In this Self-Storage University podcast we’re going to review the different types of non-traditional debt and what’s good and bad about them, as well as methods to mitigate the risk.
The Impact of 8%+ Inflation 25.03.2022 8:42
Contrary to what the Biden administration may be telling you, higher inflation is unlikely just a temporary phase. If higher inflation is the new norm for America then how will that impact the self-storage industry? That’s the topic of this Self-Storage University podcast, which will focus on not only the impact but how to mitigate against the risks.
Cars And Managers 11.03.2022 8:44
If your self-storage facility has a manager – and they have a car – there’s a whole level of liability that you have to be protected against. In this Self-Storage University podcast we’re going to review the topic of how to properly mitigate the risk of managers driving their way into problems for your property. As you’ll see, there’s much more than just gas prices to worry about.
More Bad News For Urban Storage Owners 26.02.2022 8:32
Although urban storage owners are broadcasting positive spins on their current occupancy, there are some very bad trends ahead for this segment of the storage industry. In this Self-Storage University podcast we’re going to identify some of the pending issues for owners in dense urban centers and contrast that with what’s trending in suburban and exurban markets.
Can I Get Pre-Approved? 14.02.2022 8:56
Self-storage investing typically requires getting a loan on the property, with the buyer paying the required down-payment and the bank extending credit on the rest. But is it possible to get pre-approved for this type of loan? That the topic of this Self-Storage University podcase, where we’ll go over this concept and its ramifications.
When Should You Stretch? 28.01.2022 9:56
You can’t always get a storage deal for the price you want to pay. So when should you agree to the higher price and when should you withdraw? And how can you make sense of paying that extra price? That’s the topic of this Self-Storage University podcast. We’re going to talk about the science of stretching as much as any personal trainer – and it won’t cost you a cent.
Don’t Listen To “Experts” On Cap Rates And Potential Occupancy 13.01.2022 9:11
There’s no shortage of articles and reports out there on the self-storage industry, but don’t let people give you guidance who are trying to sell you properties or have a vested interest in advancing false narratives. In this Self-Storage University podcast we’re going to discuss some of the “facts’ floating around the industry which are clearly wrong and designed to ensnare you into bad deals.
Overcoming The Fear of Progress 30.12.2021 9:23
You can’t be a self-storage facility owner unless you buy one. And you can’t buy one without putting one under contract to purchase. So what’s holding you back? In this Self-Storage University podcast we’re going to discuss the common blockades to you taking this step, and how to overcome this anxiety and have greater confidence in the process and your actions.
“Hard Money” Creates Hard Decisions 09.12.2021 9:42
Just like a chair cushion, most people are not attracted to “hard” options – but how does that work with self-storage investing? In this Self-Storage University podcast we’re going to discuss when the seller wants “hard” money to go under contract, as well as “hard” money lenders. While there may be some deals that necessitate dealing with “hard” options, you need to understand what the risks are...
Nice People Finish Last 25.11.2021 9:15
There's an old saying that nice people finish last. And sadly, it's true. This is Frank Rolfe , the Self Storage University Podcast. We're going to talk about how nice people do tend to not get what they want out of self storage investing or management, and then how you can learn to be a little tougher for the sake of your investment. Let's start off with the definition of nice. Nice is defined by...
Financing And Time: A Dysfunctional Union 11.11.2021 10:01
Oil and vinegar. Fire and water. There are many things that just don’t go together well. And one of those is financing and time. In this Self-Storage University podcast we’re going to review how hard it is to get financing for you facility to match the time given, and how to best plan for the eternal conflict between getting a loan and meeting your time deadlines.
Why A Paper Trail Is Essential 28.10.2021 9:35
A “paper trail” is not a paperboy’s route, but an essential part of running your storage facility. So how do you properly “paper” your property? That’s the topic of this Self-Storage University podcast. If you want to minimize potential litigation and its sources, then having a system to document all issues is essential.
Why It’s Ok To Think For Yourself 14.10.2021 9:47
Every smug “expert” tells you the science behind investing, and makes out like they have all the answers. However, the truth is that nobody knows what’s better for you … than you. Since we are all the masters of our own destiny, isn’t it time you trust in your own decision-making over all others? That’s the topic of this Self-Storage University podcast in which we discuss why you are the best auth...
The Changing American Investment Map 30.09.2021 20:13
The U.S. is always changing and growing, and smart investors try to stay current on the macro trends. In this Self-Storage University podcast, we take a look at current stats on economic vitality state-by-state, and try to draw conclusions from this data. As we will discuss, there has never been more volatility as “hot” markets cool and cool markets ignite. The key to making money is to invest in...
How “Sticky” Are Your Customers? 16.09.2021 9:11
“Sticky” is a slang term that relates to customer retention. The “sticky” customer will renew their rental agreement endlessly, while the customer that is not “sticky” will just throw their stuff in their pick-up truck and take off at any moment. So how “sticky” are your customers in reality and how bold can you be in your rent increases accordingly? That’s the subject of this Self-Storage Univers...
Understanding B. Wayne Hughes 02.09.2021 10:40
B. Wayne Hughes is the “father” of the self-storage industry, having grown Public Storage from scratch into the world’s largest self-storage REIT with over 2,500 locations in the U.S. and overseas. He doesn’t typically say a lot, but there are quotes out there that might give a glimpse of his vision on storage and on life in general. In this Self-Storage University podcast we’re going to review th...
How To Successfully Weather Interest Rate Fluctuations 19.08.2021 10:25
American interest rates are in a state of flux, and this can present a challenge to conservative investors that like to avoid risk. In this Self-Storage University podcast we’re going to examine how to protect yourself from interest rates woes and simple steps to mitigate risk. With inflation rising and interest rates at near all-time lows, this is a recipe for disaster unless you manage this prop...
Why You Can’t Trust “Research Reports” 05.08.2021 10:36
The self-storage industry is highly consolidated by large REITs such as Public Storage. As a result, these titans like to buy “research reports” to help explain the current industry statistics for investors (which, not remarkably, typically just happen to support their business strategy). But for smaller investors, these reports may be lacking some of the information that reflects your business mo...
Why Storage Cap Rates Are Going Up And How To Protect Yourself 22.07.2021 10:37
For a while, self-storage cap rates had been in the same ballpark as other sectors – most notably apartments – but now they are going up while housing sector cap rates are staying low. Why is this occurring and what can you do to protect yourself? That’s the subject of this Self-Storage University podcast. As you’ll see, there are legitimate reasons for this cap rate disparity, and important steps...
Why Managers Go Bad And How To Mitigate The Risks 06.07.2021 11:44
Every self-storage facility needs a manager. But you need one that actually makes your property perform as planned – not hold you back from success. In this Self-Storage University podcast we’re tackling the subject of what makes a manager go bad and how you can best manage this risk. While all self-storage facility managers are not perfect, some are really bad and can cost you big money. This pod...
Understanding Property Tax 24.06.2021 10:23
There are two realities in life: death and taxes. And property tax is a part of every self-storage facility budget. But how do you know how much to estimate? And what do you do when the tax assessor thinks the value is more than you do? We’re going to cover these and related topics on this episode of the Self-Storage University podcast. You can’t escape paying taxes, but you can ensure that you pl...
The Impact of Inflation on Self-Storage Investing 22.06.2021 11:41
The number one topic in the news is the return of inflation. It’s at the highest pace in nearly two decades, and that’s got serious ramifications in a number of areas. So how will the return of inflation impact self-storage investing? That’s the topic of this Self-Storage University podcast, and we’re going to explore all the pros and cons. It’s a very important issue and worthy of a lengthy discu...
Structuring Partnership Profit Splits 10.06.2021 9:39
Many investors “partner” to buy properties. But how do you divide up the profits in these cases? In this Self-Storage University podcast we’re going to review the common thoughts on structuring profit splits as well as forging successful, long-term partnership arrangements. As we’ll discuss, there’s much more to partnership considerations than just dividing up the money like a pirate ship. And a s...
The Truth About Debt Assumption 02.06.2021 11:50
One way to borrow money is to simply step into the shoes of the prior owner. In this Self-Storage University podcast we’re going to review the ins and outs of doing debt assumption on a property. In many cases, debt assumption may be your best option, yet many buyers do not even realize that the potential is there.
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