Frank Rolfe

The Self Storage University Podcast

Business EN ↓ 150 episodes

Welcome to the Self-Storage University Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform due diligence on, renegotiate, finance, turn-around and operate self-storage facilities. And your host is a partner in one of the largest real estate portfolios in the U.S. with nearly $1 billion of holdings, Frank Rolfe.

Author

Frank Rolfe

Category

Business

Latest episode

Jul 7, 2026

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Episodes

How To Avoid Term Default 21.04.2023

“Term default” is what happens when your loan comes due and you are unable to find a replacement borrowing option. It was a common problem in the Great Recession in 2008, and that was mostly because borrowers used poor judgement and little caution in their approach to loan renewals and it caught up with them. In this Self-Storage University podcast we’re going to review the loan process and how to...

Negotiation Practice Options 07.04.2023

To get the price you want on a self-storage property, you have to be skilled in negotiation. So how can you develop and refine those skills? In this Self-Storage University podcast we’re going to review some simple methods to enhance your negotiating ability and get you more fluid in the art of bartering.

Bad Broker Benefits 24.03.2023

Not all real estate brokers are created equal, and some display their deficient skills – yet there is benefit from these brokers if you hang in there. In this Self-Storage University podcast, we will review the benefits of bad brokers and offer suggestions on harnessing their positive features to better find a self-storage property that meets your goals.

The Impact of Higher Single-Family Mortgage Rates 11.03.2023

Single-family home mortgage rates have risen faster in the past twelve months than at any time in the past 40 years. What’s the impact of this event on the self-storage industry? In this Self-Storage University podcast, we’re going to drill down on the granular effect of these higher rates and payments and come to some conclusions on where the opportunities and problems are.

Creative Down Payments 25.02.2023

Before you can make money with a self-storage facility, you first have to buy one. But what if you’re short on the necessary down payment cash? In this Self-Storage University podcast we’re going to review creative methods to fund your down payment capital, and how each of them works.

Postcards Or Letters? 14.02.2023

Direct mail is one of the best ways to find a self-storage facility to buy. And the discussion always turns to whether you will have better luck sending a postcard or a letter. In this Self-Storage University Podcast, we’re going to compare the benefits and disadvantages, along with some tips for creating a more effective direct mail piece.

When Values Meet A Stone Wall 31.01.2023

Many believe that self-storage facility prices are infinitely negotiable as long as the seller and buyer agree to a price. But that’s simply not true. In this Self-Storage University podcast, we’re going to discuss how the banking industry ultimately fixes values and how to embrace and follow these guidelines instead of wasting time pushing along deals that will never be able to get financed.

Buying An Asset Vs. Buying An Entity 13.01.2023

Some sellers may want you to buy the entity that owns their property and not the property itself. Can you do that? In this Self-Storage University podcast we’re going to drill down on the concept of buying an entity, what can go wrong with that concept, and how to mitigate that risk.

When Do You Call It Quits On A Contractor 29.12.2022

So you hired a third-party contractor to do something, whatever it may be, striping the pavement, putting in a speed bump, fixing a roll-up door, but then suddenly the relationship gets awkward. It's not working out. It's not functional. Things aren't happening. The question is when do you call it quits with a contractor? We're going to be talking about that strange, sometimes awkward relationship...

Bubbles And Baths 09.12.2022

The world economy has endured countless bubbles and resulting financial baths. They follow the same trajectory every time and you can see them build with investor behavior and attitudes. Is there a bubble and bust coming in the self-storage industry? We’re going to explore this topic with examples from past financial panics and zero in on where the storage industry stands in relation to these hist...

How to Get a Variance 25.11.2022

Sometimes you want to add on to your existing storage facility or make other modifications but you are blocked by city, county or state ordinance. In those cases you have only one alternative: obtaining a variance. But how does that work? In this Self-Storage University Podcast we’re going to discuss the variance process and tips to help you succeed based on past experience.

The Impact of Higher Interest Rates 11.11.2022

Interest rates are up – way up. It’s the highest level in 20 years and still has not peaked. What will be the impact of these suddenly higher rates on the self-storage industry and what can you do to protect yourself and your investments in this unprecedented environment? In this episode, we’re going to cover the history of interest rates, how they affect every level of the storage business, what...

Should You Sit It Out? 28.10.2022

America is seeing a financial instability that has not been experienced in 40 years. Should you sit out buying a storage facility during this period of uncertainty? That’s the topic we’re going to explore in-depth in this Self-Storage University podcast. Since your financial future hangs in the balance, it’s an issue that every investor should consider.

The Right Perspective For Cold Calling 14.10.2022

Many of the best self-storage deals come from cold-calling potential sellers. Yet many people find this simple technique stressful and awkward. In this Self-Storage University podcast we’re going to review some tips on how to make cold-calling a pleasurable experience to better launch you deal flow.

When In Doubt Press Farther Out 04.10.2022

The competition can be fierce in the heart of the city, with self-storage facility prices that often make no sense as an investor. But that does not mean you have to sit out the current environment. A better alternative is to venture farther out, where the competition is lesser and the profitability is higher. But how can you tackle this larger territory and when have you pushed too far out? That’...

Thoughts On Signing A Broker NDA 19.09.2022

Many self-storage brokers are going to want you to sign a Non-Disclosure Agreement (NDA) before they will give you the information on some properties. But is that a good idea? In this Self-Storage University podcast we’re going to discuss what NDAs are and offer some tips to consider when you have to sign them.

Using Tools To Predict A Location’s Future 02.09.2022

In an environment where many of the best self-storage deals are in American suburbs and exurbs it’s critical that you choose locations in the “path of progress” so that your occupancy and rents are always growing with the expanding population in these neighborhoods. But how can you predict the future of a self-storage location? In this Self-Storage University podcast we’re going to review the many...

Asset Vs. Entity 19.08.2022

There are two ways to buy a self-storage facility: as an asset purchase or an entity purchase. What’s the difference? That’s the topic of this Self-Storage University podcast in which we’ll explore which one is superior and which is not nearly as good.

Going Where The Water’s Deep Without Drowning 05.08.2022

Conrad Hilton’s mother once told him “if you want to launch big ships you have to go where the water’s deep”. But that sentiment almost cost him his career when 1929 hit. In this Self-Storage University podcast we’re going to review the dangers of going “big” and how to mitigate those risks.

All About Finding Target Properties With Direct Mail 22.07.2022

One of the best ways to find a self-storage facility to buy is through “direct mail”. But what does that mean and how do you do it properly? In this Self-Storage University podcast we’re going to review how to use direct mail as a tool to find deals to buy, as well as some tricks and tips to increase your success with this method of prospecting.

Synergy Vs. Diversity In Portfolio Building 08.07.2022

When you buy your second and successive self-storage facilities, you are faced with a tough choice of synergy vs. diversity – namely, to congregate all your holdings in one basic market or to spread that risk over more than one market. In this Self-Storage University podcast, we’re going to explore these two opposing forces and how to make the correct decision based on your goals.

The Taxman Cometh 20.06.2022

One of the largest line items on any self-storage P&L is “property tax”. But there are tricks you can use to minimize this burden – which will only be expanding as counties nationwide strive to find more ways to pay their bloating bills. In this Self-Storage University podcast we’re going to review the playbook to keeping your storage facility’s property taxes as low as possible.

What Would Benjamin Franklin Say? 03.06.2022

Benjamin Franklin, the historical figure from American history, had many thoughts and comments that live on today. One of his famous thoughts was “it’s not the price of the fireplace but the cost to keep it stocked with wood”. How does that relate to improvements to self-storage facilities? That’s the topic of this Self-Storage University podcast.

The Right And Wrong Way To Collect Rent 24.05.2022

Self-storage is a relatively simply business model, and without cash coming in there’s nothing to go out. As a result, collecting your rent is key. But many storage buyers and owners do not use good business practices in this basic – but vital – arena. In this Self-Storage University podcast we’re going to drill down on the right and wrong way to collect rent.

Pushing The Seller Over The Top To Sign Your Contract 06.05.2022

Let’s assume that you have a storage owner who you are so close to getting to sign your purchase contract but can’t seem to get them to sign on the dotted line – how can you push them over the top? In this Self-Storage University podcast we’re going to discuss some real-life solutions to getting your deal over the goal line.

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