Frank Rolfe
The Self Storage University Podcast
Welcome to the Self-Storage University Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform due diligence on, renegotiate, finance, turn-around and operate self-storage facilities. And your host is a partner in one of the largest real estate portfolios in the U.S. with nearly $1 billion of holdings, Frank Rolfe.
Author
Frank Rolfe
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Working Around Defeasance 07.07.2026 8:02
Some Self-Storage deals have securitized “conduit” debt on them, which can create complications due to a requirement called “defeasance”. In this Self-Storage University podcast we’re going to review what this is exactly and strategies to minimize or eliminate it.
Escrows And Earn-outs 25.06.2026 7:43
Forging a good deal in today’s climate requires creativity. And common tools to make the numbers fit – and ensure performance – are “escrows” and “earn - outs”. In this Self-Storage University podcast we’re going to review how to use these concepts when crafting a deal.
The Science Of Motivating Managers 08.06.2026 8:48
Most every self-storage facility as someone who acts as the manager, and their attitude and aggressiveness plays a key part in the asset’s success or failure. In this Self-Storage University podcast we’re going to review some concrete methods to motivate your manager to maximize your net income.
The Art Of First Offers 25.05.2026 7:53
Any first offer that fails to elicit a counter-offer is deemed a failure. Despite this fact, too many buyers do not put enough thought or strategy in coming up with that price. In this Self-Storage University podcast we're going to explore the methodology behind making a successful first offer.
Elvis' Thoughts On Ego 08.05.2026 10:32
Elvis Presley did not produce many quotes but the few he had are worthy of introspection. In this Self-Storage University podcast we're going to review Elvis' thoughts on ego and why he was completely correct on the damaging side effects.
Why I Hate The Word "Newbie" 27.04.2026 6:38
Some people describe any new investor in self-storage as a "newbie" – a term that I find offensive and irrelevant. In this Self-Storage University podcast we’re going to review the many reasons why the word "newbie" should never be used.
How Some Self-Storage Properties Have Crashed And Burned 14.04.2026 7:58
Self-Storage has had the second worst performance in U.S. commercial real estate, with the average property down 22% in value since 2021 – exceeded only by office buildings, which are down 35%. In this Self-Storage University podcast we’re going to review how some storage properties and owners got things so wrong and the lessons learned from their failure.
The Impact Of Iran On Interest Rates 30.03.2026 9:07
Just when the interest rate environment had started to stabilize, the war in Iran has thrown a monkey wrench into that smooth trajectory. In this Self - Storage University podcast we’re going to review the potential impact to U.S. interest rates from the current turbulent markets.
Tackling Tough Negotiators 16.03.2026 8:53
Tackling Tough Negotiators While most sellers are good-natured and fair, there are also ones that are nearly impossible to work with. In this Self-Storage University podcast we’re going to explore the proactive steps to disarming even the toughest negotiators.
Insurance Considerations 03.03.2026 8:27
Every smart self-storage facility owner strives to be properly protected from risk by carrying the correct insurance. But do you have every base covered? In this Self-Storage University podcast we’re going to review some of the risks you may not have considered.
Lessons From Hill 60 17.02.2026 8:48
Sometimes overkilling is a good business strategy. In this Self - Storage University podcast we’re going to explore how to take a lesson from World War I and use it as a success roadmap.
What All Great Managers Have In Common 02.02.2026 8:14
Every self - storage facility needs a manager – but you’ll make more money if you choose a great one. But to select a good candidate you must first think through what attributes they would possess. In this Self - Storage University podcast we’re going to explore what characteristics all great managers share.
Warren Buffett's Big Weakness 20.01.2026 7:02
Warren’s Buffett’s Big Weakness While Warren Buffett became the most successful stock investor of all time, he did have one big weakness that needs to be addressed. In this Self - Storage University podcast we’re going to explore Buffett’s one big flaw and how to avoid making the same mistake.
The One-Two Punch For Finding Properties To Buy 05.01.2026 7:18
What if you could combine two well-established methods to find self-storage properties to buy and create one unified system to improve your odds greater than each component individually? In this Self-Storage University podcast we’re going to explore the one-two punch method to improve your deal flow.
The Dangers Of Tax Avoidance 17.12.2025 9:24
There are methods of reducing taxes for self-storage owners, but they come with great risks that are rarely discussed. In this Self-Storage University podcast we’re going to explore the often misunderstood subject of tax deferral methods and their potentially harmful implications.
The Hidden Meaning Of Some Broker And Seller Comments 03.12.2025 9:22
When you are looking at a self-storage facility to buy, sometimes comments are made by sellers, or their brokers, that have hidden meanings. In this Self-Storage University podcast we’re going to unlock what the simple expressions that many sellers and brokers use on a regular basis really mean.
How To Get The Lowest Vendor Prices 17.11.2025 6:36
Unless you can do everything yourself, you will have to hire contractors to perform certain services at your storage facility. But are you paying too much for them? In this Self-Storage University podcast we’re going to explore some strategies to get you the lowest cost from vendors.
How To Build A Fire Under The Seller 03.11.2025 8:08
Creating a sense of urgency for your self-storage facility seller can often be difficult. But when you’ve been waiting for a while for them to sign a contract, you realize that you have to take some proactive action. In this Self-Storage University podcast we’re going to review some of the most effective ways to build a fire under sellers.
Bad Stats Should Yield Opportunity 17.10.2025 8:13
Self-storage properties recently made the #1 position on the lists that nobody wants to be on: 1) fastest declining same-store occupancy and 2) fastest declining same-store rents. But with every storm cloud there is a silver lining for those who stay on top of the trends and make their plans accordingly.
How To Find Seller Financing 06.10.2025 8:52
For many storage buyers, seller financing is an important component to that transaction. In this Self-Storage University podcast we’re going to explore some of the methods you can use to enhance your ability to obtain seller carry.
The Correct Way To Renegotiate 08.09.2025 8:14
There is an art to renegotiation based on the science of what’s worked in the past. In this Self-Storage University podcast we’re going to explore the best methods to get what you want when renegotiating a contract.
Ranking Sellers By Odds Of Success 25.08.2025 9:28
There are three types of sellers and only two of them typically result in a successful negotiation. In this Self-Storage University podcast we’re going to explore the different types of sellers in today’s market and rank your odds of achieving a winning deal with them.
The Potential Power Of Reg. D Changes 12.08.2025 9:54
If you are trying to expand your self-storage portfolio, but have run into a wall called available capital, you may have looked into the Reg. D 506 structure under the JOBS Act. But a proposed change to this opportunity may yield even greater potential. In this Self-Storage University podcast we’re going to review the pending change and what the impact might be.
Smoke, Mirrors And The Achilles Heel Of Large Storage Operators 28.07.2025 9:45
The self-storage industry for larger owners is much more in peril than what they claim, yet many investors fail to heed the warning signs. In this Self-Storage University podcast we’re going to review why most large U.S. operators are in big trouble and how to learn from their mistakes.
Navigating The Variable Rate Puzzle 15.07.2025 10:32
In many self-storage loans today, there’s one major question for the borrower: “do you want a fixed rate or floating?”. In this Self-Storage University podcast we’re going to explore the good and bad of each option and how you can make your own decision based on your perception of the future.
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