The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers

Feel like you're drowning in a sea of sameness online? In this AI-dominated landscape, your unique voice and lived experience are your unfair advantage. In this episode, I break down: Why your personal brand is your most valuable asset in 2025 (and no, being "good at what you do" isn't enough) The exact content formats getting real engagement right now (spoiler: it's not your how-to tips) How to w...

Do you ever feel like some months, clients roll in, and others, you're left wondering where the next one is coming from? You’re not alone. But here’s the truth: Consistent clients don’t come from doing more marketing. They come from having a simple, repeatable system that makes it easy for the right people to find you, trust you, and say yes—without relying on word-of-mouth. In this episode, I’m p...

REGISTER FOR MY FREE MASTERCLASS: From Random Leads To Reliable Revenue, Your Marketing Pipeline For Predictable $20k Months  REGISTER HERE FOR FREE Ever looked at your Instagram and felt embarrassed to share it with potential clients? Recorded live from our business retreat (complete with roosters and baby giggles in the background! 🐓), brand strategist Jacqui Naunton and I dive into why even am...

Looking for lead magnet ideas that actually convert in 2025? In this lead generation strategy episode, I’m sharing the exact lead magnet formats getting real results in 2025. Marketing expert and business coach Hazal Ozturk reveals why traditional lead magnets aren’t working anymore, and shares proven lead-generation strategies for service-based businesses and online coaches.️ In this lead magnet...

Staring at your endless to-do list, wondering what to tackle first? Those half-finished Canva designs and abandoned lead magnets aren't going anywhere... In this productivity-focused episode, I'm sharing the exact decision-making framework I use (and teach my mastermind clients!) to cut through the noise and focus on what actually moves your business forward. Ready to stop feeling scattered and st...

Let's talk about that rollercoaster of emotions when you're relying on referrals... One minute you're on top of the world because your amazing clients are sending new business your way, and the next you're wondering where your next client is coming from. Sound familiar? In this honest conversation, I'm sharing my thoughts on why so many talented business owners get stuck in this cycle - and more i...

What if the key to achieving bigger business dreams in 2025 was actually... having more fun with it? In this first episode of 2025, I’m sharing my unexpected (and slightly cheeky) word of the year that’s completely shifting how I think about business growth and success. Here’s the truth: While everyone’s setting serious business resolutions, I’m taking a more playful approach that might just chang...

Real talk: The way we write and connect with our audience is about to transform in 2025. Are your copy and messaging ready? In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025. Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a pow...

If you’re feeling overwhelmed by all the marketing ‘shoulds’ in your business, this episode is your permission slip to simplify! In this value-packed solo episode, I’m pulling back the curtain on the exact marketing strategies my most successful clients are using right now to book out their programs well into 2025. These are the same strategies helping them create sustainable success without the o...

Facebook ads can feel overwhelming when you're scaling your business, but they don't have to be! Join marketing strategist and Facebook ads specialist Jayne Day as she reveals how to create sustainable ad systems that actually convert in 2024. With 13+ years of experience helping coaches, course creators, and online experts optimize their Meta ads, Jayne shares her proven strategies for getting qu...

In today's episode, I'm joined by Lisa Macale, the founder of Golden Brands, a membership and community built for purpose-driven business owners who want to grow authentically and sustainably. This episode is perfect for anyone looking to understand the power of building a community-based business, the mindset needed to scale with confidence, and the behind-the-scenes of what it really takes to cr...

Welcome to the latest Marketing Hotline episode! Today, I’m diving into your marketing questions! Ever feel like you’re just repeating yourself in your content, or wonder why you keep getting clients who say, “I’ll think about it”? We’re going straight to the heart of these issues. In this episode, I’m sharing my best tips for keeping your content fresh without always starting from scratch, positi...

Guess what? In this special comeback episode of The Self Makers Podcast, I’m sitting down with my design genius friend, Jacqui Naunton, and she’s throwing some spicy questions my way—ones I didn’t even see coming! YOUR FREE $20K MARKETING PLANNER & TRACKER   We’re cutting through the fluff and talking about the real marketing strategies that actually drive sales. I’m sharing my biggest busines...

So, you think you have an amazing lead, who will turn into a client… But then the dreaded thing happens. You get ghosted. And your DMs and your inbox are looking like the scene out of a Hollywood Western, with a bail of hay rolling across the scene. You had thought for SURE that this one would be different, and perhaps it’s been happening again, and again, and again. In today’s podcast episode, I’...

I’m taking you behind the scenes today, into actual conversations and strategies my clients are using right now to generate $10k+ months within their businesses. So, if you’re currently wondering any of the below: How do I attract aligned leads right now? How do I stand out in my niche? What kind of messaging is working best in content right now? Then this episode is for you! I have 4 actionable s...

Something that has been coming up in conversations a lot lately is how to figure out what my niche is? How do I decide who, specifically, I help and how do I effectively communicate that? In today’s episode, I’m sharing a live training I held, where I break down: 🎯 The Two Easy Methods to Identify Your Niche: two simple strategies to help you pinpoint your niche and stand out in a crowded market....

In a podcast first, we're speaking about how to manage your cash flow at any stage of your business, with profit and growth consultant, Laura O'Hagan! I asked Laura some curly questions, so I'm very excited for you to listen to this one! We spoke about: How to identify that your financial management system needs refining Overcoming money mindset blocks and avoidance Best investments for early-stag...

Earlier this year, I set myself a fun challenge to post 29 days in a row on Instagram. I love setting fun challenges like this for myself because I get to test the data and see what is and isn't working on the platform and use this data, along with what my research in the industry is doing, to observe trends and provide recommendations not only for my own business but also for my clients. I have t...

I’m so delighted to introduce you to my friend and Self-Makers Mastermind client, ​Dr Elizabeth Ball​ ! Liz is an Online Yoga Teacher and has seen some INCREDIBLE results in her business, like x13 her profit in 3 months. In this episode, Liz is going to share: - How to find joy and alignment in sales conversations - The importance of being open to personalizing offerings and adapting to client nee...

There's no doubt that consumer behaviour is changing in 2024. People need more trust, and more nurturing before purchasing now than in the last couple of years. Which means that, as business owners, we need to approach making sales in our businesses differently as well. The "post and they will come" method is not the go this year, so in this week's episode, I'm sharing what your, "Your No. 1 Focus...

Today, I'm pulling back the veil and giving you a behind-the-scenes look inside The Self-Makers Mastermind!  I created this mastermind to support my clients, with an A-Z marketing program for catapulting their visibility and generating consistent $10k months and beyond, without sacrificing their lives or their authenticity. In this episode, I’m sharing what makes this mastermind unlike any other,...

Ever wonder what successful businesses do that helps set them apart? During my 12 years experience as a marketer, I’ve had the privilege of supporting multi-billion dollar brands in my career.  In this week's episode, I’m exploring 3 marketing lessons I’ve learned working with these kinds of businesses, and what I believe you can take from them to support you in marketing your business too.  They...

If there’s one question I get asked more than any other question - it’s how do I stand out online? How do I get people to buy from me, over buying from someone else? And how do I do it in a way that feels like I’m not faking it, or that makes me feel like a sleazy car salesman?  In a way that feels genuinely, authentically me, AND attract my kind of people to my world. In this episode, I’m sharing...

So you're feeling uninspired when it comes to creating content. Everything that you're seeing feels the same. And so what do you post when you don't feel like posting or you feel uninspired? We know that to be successful CEOs of our business, that we can't rely on motivation or inspiration to do the things or create content. In this episode, I share 3 mindset tools and reframes to support you thro...

Are you making any of these? Today’s episode is a juicy one, I’m sharing 3 common marketing mistakes stopping you from 5-figure months, that I see all the time with new clients. We’re talking about the importance of building crystal-clear connections that have your dream clients thinking, "Where have you been all my life?" and what can stand in the way of that, what can hold you back from content...