The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers

This is the last week to be able to join us for the live round of The Self-Makers Marketing Academy! If you haven't joined us yet, follow the link below to sign up or send me a DM at @hey.hazal and let's have a chat! There's a lot of noise out there on what's working to get clients online right now and what you should or shouldn't do to market your business. As someone who has been in the industry...

Have you ever had that niggling thought ‘There’s just too many people and not enough space for me’. We've all had that feeling before. I've coached many clients to identify what makes them special and sets them apart from the crowd and this episode is all about helping you stand out in a crowded niche. Think mastering thought leadership, building a memorable personal brand, and refining your messa...

If the slate was wiped clean, if I was back at square one. How would I approach my growth strategy to consistent $10k months? ​ This is the question I'm exploring in today's episode of The Self-Makers Podcast, I'm going through what I would do again, what I wish I had done differently and what I feel held me back from hitting $10k months sooner. ​ I'm breaking this down into 8, actionable things I...

In today's episode, I'm sharing with you where I'm investing my time and money in marketing my business. I know for me it's so interesting to hear what other entrepreneurs are doing and behind the scenes in their business, so I hope this inspires or supports you in planning for your 2024. These are the final days to secure your spot for the free 2024 Marketing Roadmap for more visibility and more...

Are you struggling to maintain a consistent marketing strategy that keeps your audience engaged and your business thriving? On today's Marketing Hotline episode, we're dialling in with eight tried-and-true strategies to help you market consistently and effectively. Today I'm unpacking how to maintain a steady stream of engaging content. From content calendaring and repurposing to overcoming creati...

Before I was making 6 figures in my business and booked out my clients, all I wanted to know is the secrets behind what successful entrepreneurs actually DO every day. I wanted to know the habits and routines they had to get them where they are now, and if you’re anything like me, you might be wondering the same! So, in today’s episode I’m talking through the 4 daily marketing habits that I’m seei...

Today I'm sharing with you a podcast episode where I was interviewed by my beautiful friend and client, Life and Performance coach Myf Galloway on her podcast, Actually, You Can. We speak about how I left corporate marketing to begin coaching, how to develop an entrepreneurial mindset, how to develop a strong personal brand, and how to market yourself in a way that feels authentic (and actually wo...

I'm so excited to bring you a new series on the podcast, "The Marketing Hotline". In this new series, I'll be answering one specific question from you about your business, and giving you actionable, strategic advice based on YOUR situation. I hopped on my IG a couple weeks ago, and I asked you what you would like help with, for your marketing right now and I've chosen one of these questions to ans...

Happy New Year! Can you believe it's already 2024? Today's episode is part 2 in a 2-part series to help you get prepared to hit your business goals in 2024. So, if you haven't listened to part 1, where we reflect on 2023, outline your vision for the next year, map out your personal brand to help you stand out, set your income goals and solidify your marketing approach, I highly suggest you watch t...

2024 is right around the corner, so I'm coming at you with a 2 part series to support you in maximising your marketing as we head into the new year AND how to actually set goals and how you can give yourself a better chance of achieving them. In this episode, I break down how to plan for increased visibility and impact going into 2024. This is the type of episode where I recommend you grab a cuppa...

2023 has been a big year to say the least. From starting this podcast to running a summit, it’s been a rollercoaster ride of a year—business and personal. So much has happened, it’s hard to believe the year’s almost over. This podcast has honestly been one of my favourite ways I show up in my business. It was something I really wanted to achieve in 2023—launch a podcast—and the fact that I get to...

You may be thinking, wait, what could possibly be the problem with educational content? Well, the answer is, as long as it is used correctly, none. You can use educational content; in fact, I highly recommend using it to showcase your expertise. The problem arises when you begin to rely solely on educational content without addressing the emotional needs of your audience, which makes them less lik...

2024 is just around the corner and we need to keep up with the marketing trends if we don't want to get left behind. In this episode, I'm using my eleven years of experience in marketing to share with you the top three trends I think are going to take off in the new year, and how you can leverage these trends for your business. This is only a glimpse into my predictions for 2024, if you'd like the...

You guessed it—it’s that time of year again. Christmas and New Year's are incredible opportunities to make sales. But before you get started on creating and marketing your sale, there are a few things to keep in mind. To support you during this season I’m going to show you 4 strategies for selling and marketing during the holiday season. If you want to leverage this time, especially if it’s someth...

Let's talk about jealousy and comparison in business. Having an online business means that so much of our lives, marketing and business efforts are all out there for people to see. Which can make it very easy to fall into comparison mode or spark feelings of jealousy. This topic recently came up in a conversation with a client and I realised that the way that I view jealousy and comparison, might...

We know the Instagram algorthim hasn't been that great to us over the last couple of months, business across the board are feeling it. However, there are some strategies that are REALLY WORKING to help grow your reach and engagement on Instagram and I'm going to share 8 of them with you in today's episode. These are proven strategies that I'm seeing working for myself and for my clients, and I'm s...

Never run out of good content ideas again with these 9 proven strategies. If you’re running an online business, then you know that you need to be consistently creating GOOD content so that you can increase your visibility and consistently attract beautiful, aligned clients into your world and business. I’ve got 9 actionable and proven strategies for you inside this episode that is going to help yo...

I n this episode, I'm sharing with you a re-recording where I was interviewed by the talented Online Event Expert and Business Coach Sofia Rose Bernardi on her podcast, Rising Coaches with Sofia Rose Bernardi! We speak about: - Some of my best marketing strategies to stand out online and how you can use them to sign clients this year and beyond - Mindset challenges I had to move through in my own...

In this episode, we're delving into some actionable marketing tips that are making big waves right now. From crafting an airtight marketing ecosystem to building strong, personalized connections with your audience, there are some serious actionable strategies that are proven to be working right now. I cover: How to build a rock-solid marketing ecosystem for maximum impact The game-changing power o...

In this episode I interview my friend and client, Abbey Layton. Abbey is an online fitness coach and nutritionist who helps women prioritize healthy habits over short-term fads. She focuses on strength training, nutrition education, and unwavering support to help women become stronger, improve their gym confidence, and create their dream bodies. Abbey speaks to the importance of prioritizing healt...

In this episode, I speak to Nivek Harrison, Online Business Manager and the owner of The Virtual Chapter, we speak about the role of systems and processes in growing your business and how virtual assistants and online business managers can support entrepreneurs in helping bring their business visions to life. We go into the myth that systems and structure stifle creativity. In fact, having systems...

In this episode of the Self Makers Podcast, I interview speaking coach and my friend, Dr Kate Cashman. Kate shares her journey from academia to coaching and explains how she helps professionals and entrepreneurs find their voice and develop their thought leadership. She emphasizes the importance of mindset, meaning, and method in becoming a confident and courageous speaker. Kate also discusses the...

In this episode, I speak to money mentor and wealth coach Katy Almstrom. She shares her journey from being a teacher to becoming a money coach. She talks about her own experience of transforming her financial situation and how it inspired her to help others. Katy introduces her Moneywise framework, which focuses on three pillars: connect, direct, and build. She emphasizes the importance of buildin...

In today's episode we have my friend and client Nikita Maddren. Nikita is a naturopath who specialises in anxiety and hormone health, with a focus on holistic healing and natural remedies, Nikita supports her clients in finding the root causes of their anxiety and implementing lifestyle changes to improve their mental health. In this episode, Nikita offers advice for entrepreneurs on managing stre...

Myf Galloway is a life and performance coach who helps people ignite their next evolution and live a fulfilling and aligned life. In this episode, Myf and I discuss the importance of overcoming limiting beliefs in order to achieve our goals. We speak to the power of thoughts and beliefs in shaping our emotions and actions, and practical tips for identifying and changing limiting beliefs. We speak...