Keith Baldwin
The Self-Belief Podcast
We interview business leaders and people of influence in Metro Detroit to discuss their journey to a position of influence in their industries. The times where they had to draw on their reserves of self belief and the solutions they found are investigated with them. Overall, you will get to know our guests on a human level and understand the individual qualities they have that helped shape their behavior and choices on their journey.
Author
Keith Baldwin
Category
Podcast website
Latest episode
Mar 30, 2026
Where to listen?
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Episodes
Chris Swanson - Running for Governor of the State of Michigan 30.03.2026 1:02:40
What are the motivations of someone to run for governor? Hear what they are for the current Sheriff of Genessee County. He not only details his goals but also how he will lead with optimism, unity and strong leadership. Chris is no stranger to tough situations. In recent years he had to deal with a mass shooting at an LDS church in Grand Blanc and he explains that in a number of ways out of chaos...
Ian Prukner, Author, Serial Entrepreneur and Business Coach 12.02.2026 1:13:42
Ian Prukner grew a huge insurance business before exiting for 8 figures and now runs multiple wide ranging investments while being an author and a business coach. In a wide ranging interview we talk about his journey from finding faith and marriage at a young age when he was in a situation where he was struggling financially to being able to build and rebuild his business after a third of it went...
Rob Kjellberg - Owner of Zmash Padel Club in Sterling Heights 11.12.2025 55:05
In this episode hear how Rob not only opened a business but how he opened a business based on a sport most Americans have never heard of' in an already crowded racquet space. Rob initially came to America to play tennis in college where he was #1 ranked and after returning to Sweden he started playing padel instead as the sport swept Europe. After vocalizing his desire to bring padel to Ameri...
"It's not about getting by, it's about getting better". Amanda Treppa - Democratic candidate for State Senate District 10. 15.11.2025 1:12:50
"It's not about getting by, it's about getting better". Hear Amanda, who is running for Michigan's Senate in the 10th district, talk about her vision and solutions for helping to make her constituents lives better. We not only talk about her plans, but also about her past and the experiences that shaped her. From dealing with an umempathetic situation at work when she had...
Paul Bhatti - CEO of Kronk Boxing Gym in Detroit 27.10.2025 52:37
Paul came to America from England 20 years ago working in an industry completely unrelated to sports. Now, after a successful career, he is combining his business acumen and skills of team leading with his love of boxing to bring back Detroits iconic Kronk brand and gym. Hear how Paul developed over the years and how when people and passion for growth are aligned then success happens, regardless o...
Forest Bakery - The 3 person partnership shares their recipe for success regarding their products, work life balance and aligned goals 20.05.2025 51:19
Hear how Jo, Kyle and Humna came together from different experiences in Detroits food scene to open a highly successful bakery in Oak Park. Forest bakery is open Thursday, Friday and Saturday 10 -2 but those limited hours require a full week of prep and dedication to produce the high quality products they have become known for. Hear how they were very intentional with their business plan so that t...
Justin Craig, owner of Run Detroit on running.....and running a business 06.05.2025 1:04:21
It can be said running a business is like running a marathon however running a business or a marathon does not have to be grueling slog like that phrase infers. Here we talk to Justin about his love of running itself as well as starting up a business in downtown Detroit before downtown started to regenerate. Hear Justin talk honestly about business challenges and how his store has evolved from a...
Awenate Cobbina - CEO of Shinola. 02.07.2024 54:29
Awenate speaks about what made him leave a great role at the Whitehouse to come to Detroit with the Pistons initially before taking a role with the Bedrock Manufacturing group where he became CEO and is heading up the Shinola brand. His journey is one of always demanding more from himself and never accepting staying 'comfortable' whether that was in his role at the NFL, The Whitehouse or...
Cam Crowder - How to venture into the world of Venture Capitalism 25.06.2024 53:54
Cam shares his candid insights from leaving college early to help run his familys Tim Hortons franchises. While there he found more efficient ways to serve customers in the drive through and he also started considering other food related technologies that could increase efficiency. During COVID the decision was made to sell the franchises and Cam went full time into investing in start ups in the f...
Connie Smith - From growing up in foster care, to becoming a foster parent.......and running a PR firm 18.06.2024 59:20
Hear Connie not only talk about her career but about what it was like growing up in foster care. At 10 years old she had to make a mature decision about her living arrangements and ever since Connie has been decisive in her choices and with her strong work ethic and drive she progressed in the news and TV industry. During COVID, she was home with her 6 kids and realized she didn't want to go...
Terry McCarthy - Successfully working with your spouse while growing multi location animal clinics 11.06.2024 1:11:17
Hear Terry talk about how he and his wife Theresa decided to work together but in separate roles. Theresa is a vet and Terry runs the business side and that formula has seen them grow successfully over the past 30 plus years to where they now run; Dandy Acres in South Lyon Easthaven in Ann Arbor Shelter Bay in Novi If you want to run your own business in the medical space or are thinking about wor...
Colleen Budde - Franchise owner of Office Evolution of Troy 04.06.2024 1:01:56
Hear Colleen talk about the decision by her and her husband for her to leave the corporate world of being an engineer and decide to invest in a franchise. Hear how they chose and researched the franchise and came to the decision to go for it even though they had busy lives with a young daughter at home. Not only that but COVID hit shortly after they opened and provided more challenges. In this ep...
Dr Tony Capone - World Renowned Pediatric Eye Surgeon 28.05.2024 1:01:54
Dr. Capone is an internationally recognized clinician, surgeon and educator. He has authored or co-authored over 200 publications in peer-reviewed medical journals, book chapters, and publications from clinical trials. He is currently a Professor of Biomedical Sciences at Oakland University, and Professor at the European School for Advanced Studies in Ophthalmology, Lugano, Switzerland. He is also...
Chris Swanson - Sheriff of Genessee County 21.05.2024 1:15:56
Listen to this fascinating and uplifting conversation with Sheriff Swanson where we talk about his personal story but also about the challenges facing police officers today and how he and his department are facing them. We also discuss issues affecting the community such as drugs, mental health, guns and jails. It is in the jails that Chris is championing the I.G.N.I.T.E. program to help give inma...
Kathy Skubik - Owner of Irene's Myomassology Institue in Southfield 14.05.2024 55:16
Kathy and her mother Irene opened this nationally acclaimed massage school in 1987 after so many people were requesting for Irene to teach them her specialized methods. Hear how Kathy and Irene had very defined roles and worked together as a great team to develop and hold extremely high standards. Standards that mean some spas will only hire massage therapists who have been trained at Irene's...
Darryl Woods - Founder of "Fightin' the Good Fight" and "Better Together" 07.05.2024 1:01:43
Imagine being 18 years old with children aged 18 and six months old and hearing the sentence of life without parole, or death while incarcerated as Darryl calls it, being announced by the judge for a crime you didn't commit. If that did not test Darryl's self belief sufficiently, 7 years in to his sentence the original judge said his conviction should not stand however the Michigan Supre...
Dr Sarah Kirsch - Owner of Balanced Wellness in Berkley MI. Focusing on wellness and business even when you are going through a health crisis. 30.04.2024 54:11
Dr. Sarah Kirsch's journey is an inspiring testament to resilience and determination in the face of adversity. Despite experiencing a sudden health challenge, she didn't let it derail her passion for helping others through her chiropractic and functional medicine practice. Instead, she used her own experience as a patient to enhance her understanding and empathy towards her clients. Her...
Tom Sheppard - Head of School at University Liggett School in Grosse Pointe MI 23.04.2024 1:05:33
Education has always been forefront in many people's lives from their decision of which school district to live in to their decision of whether to educate their child via private, public or home school. Hear about Toms journey where he details working in a number of prestigious schools in different states in roles such as head of admission, to his last couple of roles as head of school. Educ...
Jason Dungjen - Former Olympic figure skater and current coach/manager at Detroit skating club 16.04.2024 1:02:45
What does it take to be an Olympian? You may not think that the answer is to take 2 years away from the sport between 18 and 20 years old but this is a part of Jason's story. Jason shares his story about being adopted when he was a few days old and how he went from ice hockey to figure skating, then almost walking away from the sport when he went to college. When he decided to return to it, t...
Season 2 wrap up - Lessons from the last 20 minutes 27.02.2024 22:22
As we wrap up season 2 we go back through some of our guests this season and take lessons from the thoughts they have shared in the last 20 minutes of each of their episodes. We have found that the first part of the interview sets the stage for their story and that in the last 20 minutes people are fully emersed and comfortable. This can be where raw truths and heartfelt reflections take place. Wh...
Lee Smith - Senior Executive Vice President and President of Mortgage at Flagstar Bank 20.02.2024 54:38
Hear how Lee, who is originally from England, completed an economics degree and then followed opportunities that took him to America and then eventually into banking. This discussion talks about his leadership style and how he bases a lot of it on principles talked about in Jim Collins book, "From Good to Great." Before the interview I had asked Lee, "What is a stereotype about your...
Victoria Eisenmenger - Owner of From the Heart Dog Services (Dog training in Metro Detroit) 13.02.2024 53:05
When is the perfect time to start your own business? I think the general answer I can deduce from many of our guests is, "When it feels right and you can no longer resist the urge to". That moment came for Victoria just after she was married and they were living with her parents for a year while their house was being remodeled. Victoria decided to leave her corporate job she had worked...
Keith Baldwin - Owner of Regal Payments 06.02.2024 45:56
"If you can fill the unforgiving minute with 60 seconds worth of distance run - yours is the earth and everything that's in it" - Rudyard Kipling Doing the interviews with our guests on the podcast inspires me as I hear how they overcame challenges and moments of self doubt. A main theme between them all is that they took action. They filled the unforgiving minute with their version...
Mark Rieth - Owner Atwater Brewery (2005-2022). Current owner of Ful Beverage and Detroit Liquid Ventures 30.01.2024 50:29
Transitioning from the alcoholic beverage world to the Non-Alcoholic business world. Mark is best known for his role with Atwater Brewery, the company he first invested in and later purchased in its entirety. During his two decades at the helm, Mark leveraged his automotive background to help Atwater grow into the fourth largest (of more than 350) craft breweries in Michigan, producing and distrib...
Terry Bean - Keynote speaker, business coach and producer of TedXDetroit 23.01.2024 53:03
Do you find speaking in front of a few people or even larger groups is out of your comfort zone? Terry shares great tips as he himself sees each day as an adventure to be lived expanding his and others comfort zones. Ultimately, growth doesn't happen by staying comfortable, successful and tangible growth happens when people put themselves in new situations and learn new skills intentionally....
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